As most of you know, tape-based video has gone the way of the 8-track (for those of you old enough to remember what 8-track is). It’s past it’s prime. Hard drive video cameras are in. Does that mean you should be upgrading your equipment every time a new camera comes out? No, unless you a technology geek that must have the latest and greatest equipment the moment it arrives in stores.

Are you one of many who waited anxiously at the Apple store for the iPhone4, or maybe even the iPad when it came out?

Let’s get something straight right now. If you have equipment that works and was bought within the last two years, stick with what you have. Work with what you have. Learn how to use your equipment properly before getting all hyped up with the latest and greatest new toy.

I’ll tell you what I do. I like to buy good equipment and use it till it no longer works. If it makes economic sense to fix it, I will. Otherwise, I’ll invest in new equipment. When my kids ask me why don’t I buy a new camera or new piece of video equipment, my response is always the same, “My current equipment works great, and I don’t need the most up-to-date stuff just because it looks cool.” Hopefully, I’ve imparted some wisdom to them with this statement.

As Dave Kaminski of Web Video University said recently in a great video he made, “People who focus on the video equipment have the wrong idea and don’t do well. Instead, focus on the content and work with the equipment you have.” I agree with him 100%.

Attorneys continue to focus on the equipment. Instead, focus on how to convert your online viewer into a caller using the video equipment you own already.

Thanks for reading my blog!

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Go Kart racing in St. Martin, Grand Case

You’ve made a conscious decision that you need to create video to market your law practice. There’s a lot of stuff on the web by various “experts” who tell you that it’s easy. They tell you it’s hard. They tell you it’s easy as long as you buy my stuff to do it. They tell you it’s easy provided you follow my hundreds of steps to create quality video, and more.

The problem with most of these so-called experts is that they don’t really tell you how “easy” this really is. In fact, it’s not easy at all and here’s why.

You need the technical know-how and YOU NEED TO KNOW WHAT CONTENT TO CREATE THAT WILL GET A VIEWER TO CALL.

None of these “experts” tell you what to talk about. None of them explain the difference between what regular businesses put on video and what lawyers need to say in their video. If you only try to emulate what other successful lawyers  create on video, I guarantee you will be missing pieces of the puzzle that will leave you wondering months later what you did wrong when nobody watches your video and you don’t understand why.

Here is a list of the pros and cons of creating video on your own to market your practice:

PROS

1. You create something out of thin air
2. It’s enlightening
3. It’s satisfying
4. It’s educational because you’re learning a skill
5. It may cost you less money in the long run than if you hired an experienced video production company to create video for you, but it’s a tradeoff of your time
6. It’s really satisfying when an online viewer calls you after watching a video that you created all on your own from scratch

CONS

1. It’s very time consuming
2. It’s very technical
3. You need to learn all the secrets of creating great quality video
4. You need to figure out what content to create
5. You need to determine by trial and error what will convert an online viewer into a caller
6. You need to learn:
   1. What video equipment to use
   2. What audio equipment to use
   3. What lighting equipment to use
   4. How to use each piece of equipment and the proper settings for each
   5. How to get the video footage off the camera and onto the computer
   6. How to use video editing software
   7. How to add lower third graphics
   8. How to color-correct your video
   9. How to tweak the audio
   10. How to edit
   11. How to render each video
   12. What settings to render the video in
   13. How to add transitions
   14. How to add music intros and exits
   15. How to create the proper format for different video sharing sites; .mp4, .mov, flash, quicktime
   16. How to compress the video to a size compatible with online video while still maintaining hi-quality, hi-definition video
   17. How to distribute your completed videos
   18. How to optimize your videos for the search engines

For those attorneys who are do-it-yourselfers, like me, I encourage you to learn how to create video. But, you need lots of time, energy and the desire to want to do this; all the while maintaining your full-time job of practicing and managing your law firm. For those lawyers who have no desire, time or inclination to learn any of this, then my total online video solution is perfect for you. In fact, I designed my program just for YOU.

Most attorneys don’t want to deal with marketing. Those that do, don’t want the hassle of becoming videographers, video producers and video editors and learning tedious and time-consuming skills that will take away time from what they’re really good at; practicing law. If you don’t wake up every morning and have ten new ideas about how you can create 10 video topics to help your online viewers choose you over your competitors, then don’t even start to learn how to do this. Focus instead on a video production company that does it all for you.

Ask yourself these questions:

• When your car breaks down, do you get under the car with your tools and fix it yourself?
• When there’s a leak in your roof, do you climb up a ladder and fix the roof yourself?
• If your watch breaks, do you get your jewelers tools and start cracking open the case to see what the problem is?
• If a huge tree limb breaks off and falls on your lawn, do you grab your chain saw and spend the next 5 hours cutting it up and dragging away the pieces?

If you like to do things yourself, great. However, is your time worth more to have an experienced video company do it all for you;  is your time worth more practicing law, or is the time spent being a videographer going to generate more income for you?

A do-it-yourselfer may think it’s more cost-effective to create video yourself. I started off thinking that way too. I was totally wrong. Four years ago, I wish there was a video production company that offered everything that I do now so I wouldn’t have had to spend thousands of hours learning to create video by trial and error. I’d have eagerly paid someone a lot of money if there had been a company similar to the Lawyers Video Studio offering a total solution for lawyers.

If you’re on the cusp of trying to figure out whether to do this yourself or have an experienced video producer who is also a seasoned medical malpractice lawyer create your video then I encourage you to call me at 516-487-8207. I welcome your call.

To learn more about my total online video solution for attorneys, click here.

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Lawyers Video Studio Sept. 10' Online Newsletter

In this month’s newsletter, we welcome four new law firms to the Lawyers Video Studio.
Learn how really smart attorneys are using video to market themselves today. Read about the newest law firms who recognize how important video is to market their law practice.

Click here to read the newsletter.

Read about 4 different ways I’ve used video in the last few months to market my own practice. Find out why you don’t want to be a videographer and learn all the technical mumbo-jumbo.

Click here to read the newsletter.

If you’re interested in getting onto video today I urge you to call me at 516-487-8207 or by email: Gerry@lawyersvideostudio.com. I look forward to speaking with you.

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David diving in the ocean

How Does an 8 Year Old Know What His Goals are and How Does He Know How to Reach Them?

I’m on vacation with my family in St. Maarten, a beautiful Caribbean island. We were spending an afternoon at Pelican beach, a great little beach with a protected cove and crystal clear blue water. About 100 feet from shore, in really deep water, sat a square dock with a ladder. It’s used for sunbathers and brave swimmers who want to dive off of a dock in the middle of the ocean.

The moment we arrived at the beach, my 8 year old said “Dad, I’m going there,” pointing to the floating dock. With gusto and enthusiasm he did what all kids do when they see what they want; he dropped his towel, his shoes and sunglasses as fast as he could and made a beeline right into the calmest waters we’ve seen. The water was magnificent, you could see right down to the bottom of the water. Click on the PLAY button below.

He didn’t ask. He didn’t question the depth. He wasn’t concerned with what might have been in the ocean as he’s swimming out to the dock. He simply made a statement and took action. He’s a strong swimmer with a great stroke and watching him swim out to the dock made me really proud. When he arrived, there were five other kids of differing ages on the dock already. All were older and bigger than he was. He didn’t care.

He wanted to be on that dock and he was determined to do what he had to; to get there and start diving. That’s exactly what he started to do. Beautiful dives. Captured with my 250 mm lens on my Canon T2i dSLR. Stop-action photos. Mid-air photos of his dive. Great stuff. After 10 minutes of diving off the dock, he jumped in the water again and began his swim back to shore. He arrived on the shore with a very satisfied look and began to look for his next adventure.

What does this have to do with creating attorney video? Everything.

How does an 8 year old know what his goal is? Simple. He saw what he wanted. Then, and this is the most important part, he took action. He didn’t ask; he didn’t question; he didn’t daven (a Jewish term that means to philosophize, pray and spend ages thinking about the risks and benefits of a particular action). He didn’t concern himself with what other people would think. He didn’t worry about whether he could swim that far. He took the initiative. He jumped in and started swimming to where he wanted to go. He was clearly confident enough with his swimming that he knew he could do it. Likewise, I knew he could do it and watched him the entire time.

What’s Your Goal and How Will You Get There?

Do you want more potential clients to call? Do you want to convert more online viewers to callers? You know what your goal is, but do you know how to get there? I do. I’ve done it. I’ve learned how to do it and I will tell you that it works.

Want to learn how to get to your goal of attracting new clients without learning all the technical stuff?

Want to learn how to create video from a seasoned medical malpractice trial lawyer who is also an experienced video producer?

If you do, I have the solution. It called the Total Online Video Solution for Attorneys, and I designed it just for you. To learn more about my video program designed for busy lawyers like yourself, click here.

Thanks for taking the time to read my blog!

Gerry
Lawyers Video Studio, LLC
25 Great Neck Road, Ste. 4
Great Neck, NY 11021
516-487-8207
email: Gerry@lawyersvideostudio.com

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You spent months creating great attorney video and have been uploading them directly to YouTube. You figure that YouTube is the 800 pound gorilla in video sharing sites, and would never go down or go away. You might be right that it will never go away, but guess what? It’s not uploading my videos now because of “site issues.”

In your law office, if your computer fails, do you have a backup plan? If disaster strikes, is all the information contained in your computer systems stored in the clouds? Do you have the ability to get up and running from another computer immediately?

This blog post is not designed to give you a blueprint of what you should be doing for disaster recovery for your computer hardware and software. Rather, it’s designed to point out what will happen if you rely solely on one place to host your videos.  There are a number of online video “experts” who encourage people to use YouTube for all of their video. They measure their success by the number of views they get from YouTube. What happens if one day you cannot gain access to the videos on YouTube? What happens if this big mega-video sharing site crashes for days? What happens if you rely solely on one video sharing site for traffic generation to your blog or website?

The answer is that your traffic and income will dry up instantly. The same thing happens when Internet marketers are able to scheme Google. When Google finally realizes what some slick marketer is doing, they shut the site down, or change their algorithm and the next thing those marketers realize is that they have been slapped and all their traffic becomes nonexistent. That’s the problem with relying on a video sharing site that you have absolutely no control over.

Imagine this scenario: You upload 100 videos to a video sharing site without problem. You conform to all of the sites’ guidelines and terms of service. Everything on the site is free. You then go to upload video # 101 and after successfully uploading that video you get an e-mail a little while later letting you know that your entire account has been erased for exceeding the number of videos you are permitted to have. Reading their terms of service, your frustration quickly turns into anger when you realize that there is no means of appeal and they have total control over what they can do with your videos on their website.

If you think this does not happen, you are mistaken. It happens every day. It has happened to me, and I’ve written about it in the past. Any experienced video production company knows that you have to host your videos privately in addition to posting them on the video sharing sites. You’ve heard the saying “Don’t leave all your eggs in one basket?” The same is true for video. Make sure your videos are hosted in a protected environment that you control. This way if your video sharing sites go down or they unexpectedly cut you off, you can rest easy knowing that those videos are still up online waiting to be found.

___________

Listen to what Atlanta Personal Injury Attorney Greg Stokes had to say after shooting video with the Lawyers Video Studio:

Thanks for taking the time to read my blog. Have a great day!

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I spoke to an attorney the other day who was very excited to tell me that his firm had just created a logo and now all of their business cards would have their logo on it. I was tempted to ask the attorney whether any clients failed to hire them in the past because they did not have a logo.

Many lawyers believe that if their competitors have a logo and utilize certain types of marketing, then they automatically assume that that is what they must have as well in order to effectively compete in the marketplace. Nothing could be further from the truth.

Lets face reality: Lawyers have a terrible image. The only place our image can go is up. While it is true that some law firms like to appear as a boutique firm with gorgeous wood paneling, magnificent French furnishings, exotic Persian rugs and well-known artwork, more law firms are concerned with the bottom line of getting new clients in the door to generate income.

More importantly, ask yourself why our image and our reputation is so tarnished? Aside from the few bad apples that we hear about occasionally, the general public has an overall mistrust of lawyers. While there are many satisfied consumers of our legal services, there are likewise a great number of people who are fearful to hire a lawyer because they don’t know what they do and they don’t know how they earn a living.

Legal marketing expert David Lorenzo just came out with a great blog post asking you to imagine what would happen if your surgeon charged the same way that your lawyer charged? Could you imagine a heart surgeon punching the clock and taking his own sweet time to perform your coronary artery bypass in order to increase his revenues? Dave Lorenzo asks that exact question when it comes to lawyer billing. You can read his blog post here:

Doctors Don’t Bill By The Hour: Why Do Lawyers?

What if a surgeon worked on a contingency fee? Imagine he only got paid if the operation was a success. that would create a firestorm to define what “success” meant.

The original question should not be whether your logo is good enough. Instead the question should be “What makes you different and stand out from the crowd?” Most consumers don’t really care what your logo is. They don’t really care what your image is either. All they are concerned about is how you can help solve their legal problem.

So how does this relate to creating attorney video? Simple.

Lawyers get so focused on what technology to use, and what video equipment to use and what lighting and microphone equipment they should use. Instead, they should be focusing on the content that’s going to compel an online viewer to pick up the phone and call them.

Do you know what will prompt your online viewer to call you? You think it’s a picture of your office building? Do you think it’s a picture of a gavel or a courthouse or flag? You think an online viewer cares where you went to law school or what activities you did while you were law school? You think an online viewer cares where you clerked during the summer of your law school or immediately after graduating?

If you want to learn what will compel a viewer to pickup the phone and call then I encourage you to join my video coaching group for lawyers. This is the only coaching group in the country designed for lawyers to learn how to create effective online video to market themselves today. There is no other trial attorney helping lawyers get onto video. Take advantage while you can before the price increases.

If you want to see just one way that I use video to market my practice, watch this 58 second video.

Thanks for taking the time to read my blog. Have a great day!

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Before running out to purchase all your video equipment and signing up for video editing classes and reading all those books (including mine, “How Really Smart Lawyers Are Using Video On The Web To Get More Clients“) to start creating video, ask yourself these questions:

1. Do you have the time to figure out what content to create in your video?
2. Do you have the time to set up your equipment?
3. Do you have the time to learn about all the proper settings for your video camera, your audio settings and your lighting equipment?
4. Do you have the time to learn to take the video footage off your camera and put it onto your computer?
5. Are you willing to become a video editor and learn how to properly edit your videos by including graphics, color correction, audio correction, turning your lengthy, rambling dissertation into a concise format that viewers actually want to watch?
6. Do you have the time and desire to learn about all the settings necessary to create crystal-clear video and put it in a format is compatible with the video sharing sites?
7. Do you have the inclination to upload your video to the major video sharing sites?
8. Do you have the desire and the time to optimize each video for the search engines so that your content can be found?
9. Do you know what will compel an online viewer to become a caller?
10. Do you know how to create a compelling headline that will get an online viewer to want to click on your video?
11. Do you know what will compel your viewers to watch your video in its entirety?
12. Do you know what words will compel a viewer to call you instead of your competitors?
13. Do you know how to distinguish yourself on video?
14. Do you know why most attorney videos are never watched?
15. If they are watched, do you know why most of them are not watched till the end?
16. Once you’ve created your educational video, do you know how to promote your video without sounding like you are selling yourself?
17. Do you have the time, desire and inclination to create at least five new videos per month?
18. Do you realize that to get a finished 2-3 minute video, it can take you from one to three hours to edit? If you create five new videos, do you have 5 to 15 extra hours per month to spare just to edit and upload your videos?

If you have the desire and time to learn how to do all these things, then I congratulate you. I encourage everyone who has this desire to learn how to do it. However, 99% of all attorneys that I talk with simply tell me “Gerry, do me a favor, I don’t want to learn how to do any of this. I just want to practice law; and that’s what I’m good at. You are the video expert. I want you to do everything for me.”

I am always reminded of the e-mail I received from Frank Kern a few months ago. Frank Kern is the biggest Internet marketer in the world. He explained very simply that the day he decided he was not a videographer and a video editor was the day that he made millions of dollars. Why? Because he was never good at creating video on his own. He had no clue how to sell stuff using the videos that he personally created by himself. The day he hired a video production company to create all his videos, he said that allowed him to make millions of dollars by focusing on what he did best, which was selling stuff online. He left the technical expertise to the video guys who had lots of video experience.

I agree with him 100%. Stick to what you do best. Let an experienced video team handle it all for you.

I’ll give you an idea of what you get with my total video program. But first, keep in mind that I do not accept an attorney just because they want to pay me. Lawyers must complete a detailed questionaire confirming their desire to create educational video; that they understand how useful and beneficial educational video is, among other things that we need to know. If you are accepted into our exclusive program, you need to know that:

• We create a custom video channel for you that becomes part of your website;
• Before ever pressing the ‘record’ button, you and I have a mastermind strategy session that maps out your content for your video shoot;
• We shoot 6 months worth of video in ONE day!
• Before leaving your office at the end of your video shoot, we hand you the equipment that we just used to shoot your video, including the hi-definition video camera, the wireless microphone and the professional soft box lights. Importantly, we show you how to use them see you repeat this process over and over again.
• Shortly after your video shoot, your first eight videos are edited and sent to me for approval. If approved, they are uploaded to your website and the video sharing sites;
• Then, every month, five new videos are edited and uploaded to your website and the video sharing sites;
• Here’s the best part- you don’t have to do anything to make all this happen!

Learning how to create video can be as simple as taking your flip cam, shooting a two minute video and then plugging the USB connector into your computer and directly uploading it to YouTube. That is the most convenient and fastest way to make sure that your videos will rarely be watched. On the other hand, if you really want to spend the time to learn how to create great video, it will take you about eight months to a year to become really proficient doing it. However, be prepared to spend 3 to 4 hours a night practicing and making tons of mistakes. How I know this? Because I did it all on my own. There was nobody around to show me how to do it.

If you really want to see what you can do with attorney video, I invite you to watch this 58 second video that explains just one way I use video to market my law practice.

If you want to learn more about creating attorney video, then I encourage you to explore my blog here. If you have questions, I encourage you to pick up the phone and call me at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com.

Thanks for taking the time to read my blog, and have a great day!

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Bullet points used in my presentation at Great Legal Marketing

Some lawyers believe that creating a slideshow with music qualifies as a “video.” Although that slideshow can be uploaded to the video sharing sites and indexed the same way as a true video, in my definition,  a slideshow does not qualify as a “video.”

One can argue that the bullet points that flash across a slideshow can convey useful information to a viewer searching for an attorney. That point is valid. But if you are going to the trouble and expense of creating a message that will help your online viewers decide whether you are the right attorney to call to help solve their problem, I have great difficulty using the slideshow model as a true video.

The whole purpose of creating educational messages using video is to allow a viewer to see you, hear you and begin to trust you through your spoken words. It allows the viewer to make an instant decision about your credibility simply by looking at you and deciding whether you are trustworthy. A slideshow achieves none of those things. Smart attorneys recognize the value of appearing on camera, regardless of what they look like, to show their prospective client that they have information that can help solve their pressing legal problem.

Are slideshows convenient? Yes. Is there free and inexpensive software that can do this quickly? Yes. Will you earn the trust of the viewer who is looking for an attorney? I seriously doubt it. The slideshow is missing the personal interaction that consumers so desperately need and look for when watching videos online. So, why then do attorneys still continue to create slideshows to market themselves online?

The answer is multifaceted. The first is cost. Some lawyers believe that they can create a similar style message using free software that will generate the same type of results as a real video. Those lawyers are mistaken. The second is convenience. It takes only a few minutes to put together a couple of bullet points to create a one or two minute slideshow and slap on some royalty-free music that is readily available online. Then it’s simply a matter of knowing how to upload it to the video sharing sites. You don’t really have to worry about editing, adjusting the sound, adding graphics, tweaking the audio and then compressing the video to the proper settings so that you get crystal-clear high-definition video. For busy lawyers today, convenience is important.

However, do not let ease of convenience coupled with the inexpensive nature sway you. Your goal in creating a personal message is to get your online viewers to see you, begin to trust you and like you so they will want to call your office for more information. A slideshow simply does not do that.

Want to learn how to use video to market your law practice today? Spend the next 58 seconds watching this video to learn more.

Have a great day!

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Corvette

I just don’t get it. I know that our blackberries, iPhones and smart phones encroach upon our personal lives. People use their mobile devices anywhere and everywhere they go. It is not uncommon to see a man standing at the urinal holding his Blackberry checking his e-mail. (Yes, I have seen this.)

Likewise, high-definition video cameras have gotten smaller, more convenient and easier to use. With the advent of the Flip video camera, the Sony Webbie, and the Kodak Zi8, creating good quality video is as simple as pressing the red record button. However, I repeatedly see videos of attorneys who create video while driving. I just don’t get it.

There is a time and place for everything. Most attorneys who are creating video on their own use these small little cameras to hold the video camera with one hand at arms length and start talking. This is the simplest way to create a bear-bones, quick and dirty video. Admittedly, many times the footage is shaky and the production values are often lacking.

But what’s the deal with creating a video while you’re driving? In New York, it is against the law to operate a motor vehicle while using a cell phone, except for emergencies. Hence the advent of hands-free wireless microphones or speakerphones for our cars. Aside from the multitasking that is associated with holding the camera at arm’s length, driving at the same time, observing the flow of traffic and negotiating other cars, you must keep up a stream-of-thought level of consciousness to create your video. The attorneys who create these videos fail to realize that the moving background is incredibly distracting.

These same lawyers argue that if they have some free time while they are commuting from one meeting to the next or from court back to their office, then why shouldn’t they use that time constructively to create an educational video message? Here’s my response: Use that time constructively to listen to marketing CDs from well-known experts. Listen to lectures and seminars on ways to improve your attorney marketing. Don’t create a message that may get you killed because of your multitasking while driving.

When you put that video online, the last thing you want is a distracting background of cars zipping by that takes away from your informational message. It is distracting. If you really want to create a two or three minute video while sitting in your car, then pull into a parking lot, tape your message, and then go about your day. This way you can show people that you’re a busy attorney sitting in your car on the way to some important event.

My advice: skip the moving car video and pull over. The last thing you want is a police officer to pull you over and tell you that you were driving under the influence of videotaping. That would surely make the front page news.

Thanks for taking the time to read my blog.

Want to learn how to use video to market your law practice today? Spend the next 58 seconds watching this video to learn more.

Have a great day!

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