The Lawyers' Video Studio

228,125 Video Views

Gerry Oginski — Thu, 11 Mar 2010 11:00:32 +0000

Video Marketing for Lawyers

That’s the total number of views that my videos have received as of today, February 16, 2010. That’s not a misprint. That’s not my mother-in-law clicking on the same video 10,000 times either.

Just imagine if that number of viewers saw your videos. Would you have more callers to your office? Would you have more clients?

228,125 views is outstanding. And guess what? I didn’t pay a single penny for those views.

You might be asking yourself” what do you mean you didn’t pay a single penny?”

Well, I didn’t use pay-per-click to get people to watch my videos. I didn’t create an advertising campaign to get people to watch my videos. They watch my videos because of the magic of social media. Have any of my videos gone “viral?” I wouldn’t consider a video with 38,000 views to have gone viral, but it’s a pretty darn good start.

Naturally, I had to spend time to create and produce my videos and get them online. However, once those videos are online they take off on their own.

Importantly, I want to ask you whether you want to dominate the online video world? If you want to become not only the logical choice when a viewer searches for you online, but the only choice, then you need to learn how to create attorney video and to join my new coaching program.

Thanks for reading my blog. Have a great day!

Gerry

__________________________

Susan Cartier Liebel, Founder of SoloPracticeUniversity.com

Susan Cartier Liebel, creator of Solo Practice University says, “Gerry has the aptitude and technical savvy to create compelling, engaging and highly-professional videos to get potential clients to pick up the phone. Educational marketing through video is the future. Gerry is your teacher.”

Susan Cartier Liebel, Esq.

Creator of Solo Practice University

Solopracticeuniversity.com

____________________

About Gerry

: How Really Smart Lawyers Are Using Video On The Web- New Book!

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Why Would Any Attorney Pay To Promote Their Video?

Gerry Oginski — Sun, 07 Mar 2010 11:00:48 +0000

When you do a YouTube search, they now offer ‘promoted’ videos in the yellow space at the very top, very bottom and right side of the page. To get those spots, you must pay to advertise your videos there. How much you pay depends on what you’re willing to pay, similar to Google’s pay-per-click campaigns.

Anytime I see a video being ‘promoted’ it tells me:

The attorney is PAYING to be seen,
The video is not search optimized to be seen organically on its’ own,
It’s like paying rent; if you stop paying, you get evicted and nobody will ever see or watch your video.

I will tell you that if you want to pay to be seen, it’s a great way to get your video onto an important part of the page when someone does a search. However, if you’re like me, I always ignore the paid and promoted videos since I know they can’t and don’t get into the organic search rankings. I always focus on the organic results on the main page.

Any attorney who wants to learn how to optimize their videos so they don’t have to pay to be seen needs to join my new coaching program in the Lawyers’ Video Studio. You’ll learn how to optimize your videos so they are found, indexed and importantly, watched. You’ll learn how to convert viewers to callers. Isn’t that why you created a video in the first place? That’s your entire goal.

If you create a video so that you have to pay money to be seen, either you have an endless budget or you like seeing yourself in the ‘promoted’, yellow-highlighted portion of the search results. Personally, I like to have my videos come up in the organic search results and spend my marketing dollars in better ways. But hey, to each their own. What do I know?

About Gerry

: How Really Smart Lawyers Are Using Video On The Web- New Book!

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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My Article Made Trey Ryder’s LAWYER MARKETING ALERT!

Gerry Oginski — Fri, 05 Mar 2010 11:00:58 +0000

Trey Ryder

If you do not know Trey Ryder and you are an attorney, you should take a look at his marketing materials immediately. Trey is a big proponent of education-based marketing for lawyers and has excellent advice and amazing articles for every attorney trying to market themselves.

The title of my article?
“THE LAWYER’S DEFINITIVE GUIDE TO VIDEO MARKETING”

To read great marketing articles, sign up for his newsletter on his website. He’s a great resource for attorneys.

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Don’t Miss This Attorney Video Webinar!

Gerry Oginski — Thu, 04 Mar 2010 04:36:32 +0000

Hi Everyone,

If you missed my attorney video webinar in December, you definitely do not want to miss this one on March 17, 2010 (St. Patricks day) at 12:00 noon (Eastern time). How Do I Register? Click here: http://bit.ly/9TbMwP

Legal marketing expert Larry Bodine is hosting this seminar, and I’ll be explaining how you can make more money with video. No gimmicks, no magic, only facts.

WHEN: MARCH 17, 2010
TIME: 12pm-1pm (Eastern)
How Do I Register? Click here: http://bit.ly/9TbMwP

You’ll learn why online video increases the number of callers to your office. Learn how creating video will improve your income.

This webinar is not for lazy attorneys. It’s for lawyers who understand how important it is to create an educational message in order to start a conversation with an online viewer. Remember, viewers want information, not your credentials.

Learn how to get viewers to raise their hand for more information.
Learn what makes viewers call you instead of your competitor.

WHEN: MARCH 17, 2010
TIME: 12pm-1pm (Eastern)
How Do I Register? Click here: http://bit.ly/9TbMwP

WARNING: This webinar costs a whopping, big-time outlay of $30 to participate. It’s not like many other FREE webinars where the speaker has a hidden agenda. Here, my goal is to EDUCATE and INFORM you how video will improve your law practice and importantly, your life. That’s actually why I created The Lawyers’ Video Studio; to help lawyers get onto video.

Of course, being a video producer and the Founder of The Lawyers’ Video Studio, I’d be more than thrilled if you joined with me to create your videos. (Did you know that I’m the only online video producer who’s also a veteran medical malpractice trial lawyer? It’s true.)

Make no mistake: Creating video will be the best return on your marketing dollars this year. Come join me in this webinar to learn how to boost your income. I look forward to seeing you online!

WHEN: MARCH 17, 2010
TIME: 12pm-1pm (Eastern)
How Do I Register? Click here: http://bit.ly/9TbMwP

_____________

Read what Legal Marketing Experts and other attorneys have to say about Gerry:

Legal Marketing expert & Virginia Personal Injury attorney Ben Glass says “Gerry Oginski is the master of online video. If you have not seen his videos, you should. He’s done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to ‘know’ him before they even pick up the phone. His use of video on his website and his video blog is amazing.”

Susan Cartier Liebel, Founder of SoloPracticeUniversity.com says “Gerry Oginski, is the recognized guru on creating effective videos for lawyers. Educational marketing through video is the future. Gerry is your teacher.”

“Gerry Oginski is the guru about internet video marketing for lawyers. His approach of educating lawyers to provide clients, potential clients, and the general public with the content they need when they need it—and to do so in an engaging way that connects the attorney with the viewer—is helping attorneys communicate in the most effective manner possible.”
Ross A. Jurewitz, Esq.
JUREWITZ LAW GROUP
http://www.jurewitz.com

Mark Merenda, CEO of SmartMarketingNow.com for attorneys says “My clients love the fact that he’s a lawyer and not just some wedding photographer with a video camera.”

“Gerry’s videos are great! Aside from turning out technically superb pictures, he understands the legal marketing field, the right questions to ask, and the concerns attorneys have about their professional image. That means his subjects relax and convey an authenticity that could never be achieved by reading from a script. I highly recommend Gerry’s services to any lawyer who wants to create an instant bond with potential clients.” Mark Merenda, CEO SmartMarketingNow.com Naples, Florida 239-403-7755

Mike Acosta, Video Production Manager at www.HBProductionGroup.com says

“Gerry Oginski is the person many of us in the online video world consider solely responsible for the movement by law firms to use online videos on their websites. Gerry started doing this years ago when everybody thought it was too difficult, time consuming and required a huge investment. Gerry has single-handedly changed the way attorneys are viewed by their website visitors.

If I were a law firm looking to add online videos to my website, I would call Gerry Oginski and pay him to come conduct a seminar, about how to use online video as a law firm marketing tool. His expertise in the field is invaluable to any law firm looking to tap the greatest marketing tool ever to be used by law firms; online videos.”

Come join me for this webinar!

WHEN: MARCH 17, 2010
TIME: 12pm-1pm (Eastern)
How Do I Register? Click here: http://bit.ly/9TbMwP

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Kodak Zi8 Review by Dave Kaminski

Gerry Oginski — Wed, 03 Mar 2010 11:00:31 +0000

Dave Kaminski of Web Video University explains and demonstrates the Kodak Zi8. Take a look and decide for yourself if this camera is right for you.

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Lawyer Video Marketing – Most Attorney Video Stinks

Gerry Oginski — Sun, 28 Feb 2010 11:00:48 +0000

Stand Out From The Crowd-Be Different!

It’s true. 99% of attorney video truly stinks. It’s boring. It’s unimaginative. It lacks useful information. It’s stuffy. It continues to personify lawyers as inaccessible and unapproachable. Many lawyer videos do nothing but talk about themselves.

Guess what? In case you haven’t noticed, viewers don’t care about you. They only care about themselves. Until lawyers and their video producers recognize this, lawyers will continue to make video that stinks.

What makes a video stink? Two different possibilities:

1. Poor video technique, and
2. Poor content.

The easiest one to fix is poor video technique. Anyone can learn how to create a technically great video. There are many video companies and video producers who know how to create a crystal-clear video that looks beautiful to watch. The bigger problem is fixing the content. Many attorneys still emulate the TV commercial format for attorney advertising. This is a huge mistake. Viewers don’t want 30 seconds of drivel and being screamed at. They want something different. They want to hear how you can help them solve their legal problem.

Most video producers are unfamiliar with the type of content that viewers truly want. Why is that? Because most video producers, in fact none except for one, is an experienced trial attorney who markets their own legal practice using video. If you already use a video producer that you are happy with, ask them what they think the five most frequently asked questions are when a new client comes in to your office and sits in front of you. If they can’t tell you what your frequently asked questions are, how can they help you create content that you need in order to establish yourself as the expert in your field of law using online video?

An experienced trial attorney who is also a seasoned video producer will have a clear understanding of what content your viewers want to learn about so that you can create educational and informative video that will make you not only a logical choice for them to call for more information, but the only choice.

As with everything in life, you have a choice when creating attorney video. You can create great video with excellent content or not. The way to create great video is with a video producer who has tremendous experience helping other lawyers create exceptional video content.

If you are creating video, this next tip will save you thousands of dollars of your hard-earned money. Pay attention.

Video Tip:

Stop talking about yourself. Listen to other attorney videos on YouTube and count the number of times they say “I” or “me” or “my firm.” The results will shock you. Once you realize that video is not about you, you’ll have that “aha” moment where you will feel enlightened and ready to start creating useful video. When you do that, your video will no longer stink, and will instead be a source of inspiration for your potential clients.

About Gerry

How Really Smart Lawyers Are Using Video On The Web- New Book!

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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How I Got Booted Off a Video Sharing Site Without Warning

Gerry Oginski — Thu, 25 Feb 2010 11:00:24 +0000

Ever hear of Blip.tv or Dailymotion.com? You should have.

These are free video sharing sites. Naturally, I upload my videos there, among many others. I only post original content. I only post useful and educational material in my videos. I never violate terms of service. I respect others and expect others to respect me. I always respond to comments on my videos. I’m always considerate of someone else’s comments even though I may not agree with them. Well, guess what?

Today I received an abrupt e-mail from Dailymotion telling me my account was immediately suspended for violating their terms of service. They included a link to their terms of service page as a reason for why my account was disabled. I actually took the time to read through the entire thing, and when I came up for air, realized I had violated none of them. Since my account was disabled it took me 10 minutes to try and find an e-mail address for their support page. I then left a question for them seeking a detailed explanation that would account for why more than 150 videos I posted to their site would somehow all of a sudden violate their terms of service. No answer has been forthcoming.

One year ago the same thing happened to me with Blip.tv.

Here’s what happened:

I was going about my business doing what I love to do; creating and uploading educational and informative videos to market my legal practice. One day I got an e-mail from Blip.tv telling me my account was canceled, effective immediately and that the 100 videos that I had on their site would no longer be accessible. My e-mail inquiries asking for explanations were ignored. I finally received a terse e-mail reply from customer support which said:

“You have uploaded too many videos to our site. Have a nice day.”

Well, there you have it. Because I have taken the step of uploading “too many” videos to a free sharing site, I was immediately booted off, never to post video under that account again.

What can you take away from all this?

Remember the saying “Never put all of your eggs in one basket?” The same applies here. You have absolutely no control over any of the free video sharing sites. They can put ads on your videos and they can remove your videos. You better make absolutely certain that your videos are posted on your websites; your blogs and other places, because one day you to may be told “Your account has been disabled because you have uploaded too many videos.”

If you’ve had a similar experience, I encourage you to leave a comment about it.

Thanks for taking the time to read my blog!

_____________________

FosterWebMarketing.com

Tom Foster of Fosterwebmarketing had this to say: “Gerry, once again your attitude and your marketing is right on target. It AIN’T ABOUT YOU! it’s about what you can do to help someone, and if your video message answers that question in the clients mind – they will contact you 99% of the time. You are brilliant and I am happy to know you and read your contributions.”

Tom Foster

Fosterwebmarketing.com

Fairfax, Virginia

888-886-0939

___________________

How Really Smart Lawyers Are Using Video On The Web- New Book!

ABOUT GERRY

Gerry is a seasoned New York medical malpractice trial lawyer who has created over 250 informative videos to help consumers understand how lawsuits work in the State of New York. To see how Gerry has used video to promote his own law practice, take a look at his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help other lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective video creation system where he does everything for you except appear on camera, click here to learn more.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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You Think You Have What It Takes To Create Video?

Gerry Oginski — Sun, 21 Feb 2010 11:00:59 +0000

How Really Smart Lawyers Are Using Video On The Web

Do you?

You know how to press “Record” on your flip camera, right? You know not to shoot in low-level light, right? You know not to use your on-board microphone, right? You know how to set your white balance, even on your little handy video camera like your Kodak Zi8, right?

Excellent. Then why aren’t you creating video to market your law practice? If you are, why aren’t those viewers calling your office? What are they waiting for, a personal invitation? Are your viewers really expecting you to reach through the computer screen and physically pull them into your office? Get real.

Ok- let’s get serious here and dump the sarcasm. Do you know what it takes to create great video? Initiative. Guts. Drive. That’s it. The rest falls into place.

Anyone can hire a video company to produce great quality video. That’s the super-easy part. The hard part is learning what to talk about in your video; learning what your viewer wants to see and hear; learning to stop talking about yourself, and finally, learning how to tell the world about your new video.

I want you to read that paragraph again, because it’s so important.

You must remember that unless your video producer is also an experienced trial attorney, they may have no idea who your ideal client is. If you hire a wedding videographer to shoot your video, he or she may show up in your office and simply say, “Ok, start talking.” That won’t get you anywhere with your viewers.

In jury selection you want to let jurors talk. If you’re doing all the talking, you learn nothing about your jury. If you ask your jurors open-ended questions, it gives them an opportunity to talk and you will actually learn something about them. Why can’t you do the same for your videos?

Stop talking! (Figuratively). Instead, start giving your viewers information that THEY NEED to know. Don’t give them information you think they need to know about you, your wonderful credentials and your law firm: “We’ve been in business since the Ice Age…”

“Our collective wisdom is greater than the teachings of the Bible…”

“Our partners have all been on law review and clerked for the Wise men of…”

Here’s what a viewer says to all that: “Yeah, so? How will that help solve MY legal problem?”

You think you have what it takes to create great content for your video?

If not, give me a call so together, we can create great content for your videos.

Thanks for taking the time to read my blog!

___________________

“Gerry Oginski is a master of online-video marketing for lawyers. He creates excellent video and is valuable source of information. But, don’t take my word for this — view Gerry’s videos and judge for yourself. You won’t be disappointed.”

Jeremy Richey, Esq.

719 W. Lincoln Ave.; P.O. Box 1101; Charleston, IL 61920

http://www.jeremyrichey.com

Phone: (217) 348-6767

E-mail: jr@jeremyrichey.com

______________________

About Gerry

How Really Smart Lawyers Are Using Video On The Web- New Book!

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Which Video Was Picked Up By NY Times Blog?

Gerry Oginski — Sat, 20 Feb 2010 11:00:37 +0000

I opened up my e-mail today and noticed an interesting headline in my Google alerts. The headline read “When Black Ice Strikes, Who’s to Blame?”

I was even more curious because it had my name and website listed under the headline. I knew that I didn’t write a blog post with that name or a video with that title. I was intrigued.

The website URL was the New York Times online blog. I clicked on the link which took me to the New York Times online site. The blog post was all about black ice and how dangerous it is in New York City. Further into the article the writer mentioned a video I made titled “Slip and fall on snow and ice-who is at fault?” and some of the comments I made in my video.

It was a great pick-up and mention of my video in this blog post. In the discussion following the post, there were clear differences of opinion about who would be responsible for black ice. I was also pleased to see that the writer had mentioned that this is only one of many videos I had created.

THE BACK STORY

Here’s the back story on that video. A few years ago I wrote an article and posted online and also my website. It was a lengthy detailed article explaining what a consumer needed to know if they slipped and fell on snow and ice. The article came about because of the case I handled involving a woman who slipped in a parking lot on black ice. When I got into video a few years ago, I realized this would be a perfect topic for viewers to learn about so they could understand how an attorney proves a slip and fall case on snow and ice in New York. Most people are unfamiliar with notice requirements. Rather, they often come into the office thinking that simply because they fell and got hurt that automatically means they have a valid case. Anyone who practices personal injury law knows that’s simply not the case. Proving notice is essential, whether it is constructive or actual notice.

Click here to watch the video.

In any event, the writer of this blog post J. David Goldman was writing about Black ice in New York City and must have found my video by doing a Google search on the topic of slip and falls and black ice.

For those attorneys who think that video doesn’t work, they are dead wrong. Video establishes you as the “go-to” expert; establishes your credibility and builds trust with your viewer. I have been contacted many times by news reporters based upon informative videos I’ve created. It’s a really cool feeling when a news reporter calls you and says “I was watching your video online and I would like to ask you more questions for a news piece I’m working on.”

In fact, just today I received a phone call from a woman who found my videos online and called to ask me for more information. She was so appreciative of the information I had in my videos that she told me she watched at least 10 of them before calling me. Importantly, she said every time she did a search online, my videos kept coming up in her search results. That’s the purpose of creating educational and informative videos, so that you’re not only the logical choice for viewer to call, but the only choice.

If you haven’t made the jump onto video yet, I strongly encourage you to explore my website here in the Lawyers’ Video Studio to learn how video can help improve your marketing message. My goal is to help get you onto video to improve your life, your practice and your income.

Thanks for taking the time to read my blog!

Have a great day.

Gerry

________________

“Gerry, your videos show that you are a tremendous proponent of what to say and how to say it. You understand what your prospective clients are looking for and you take away the FUD (fear, uncertainty and doubt) by answering the questions that your potential clients are using the web to find out about. The content is informative, relaxed and very professional. I am sure your PI business is booming!

We will be working to encourage UK law firms to utilize these techniques to market their services as opposed to the normal Law firm websites which are very introspective and boring. Excellent stuff.”

Horsetiger Limited, Managing, Marketing & Media

Rod Mitchell, Director

25 Campbell Road, Edinburgh EH12 6DT
Registered in Scotland number: SC337610

rod.mitchell@horsetiger.co.uk
www.horsetiger.co.uk

________________

About Gerry

How Really Smart Lawyers Are Using Video On The Web- New Book!

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Legal Broadcast Network Interviews Attorney Gerry Oginski

Gerry Oginski — Wed, 17 Feb 2010 11:00:27 +0000

Scott Drake discusses video marketing with New York Medical Malpractice & Personal Injury Trial attorney Gerry Oginski.

Oginski produces his own video and distributes the content to his website and other 3rd party sites. He uses video as his primary marketing tool.

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