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	<title>The Lawyers&#039; Video Studio</title>
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	<link>http://lawyersvideostudio.com</link>
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		<title>Turn Your iPhone Into a Video Platform</title>
		<link>http://lawyersvideostudio.com/2012/01/27/turn-your-iphone-into-a-video-platform/</link>
		<comments>http://lawyersvideostudio.com/2012/01/27/turn-your-iphone-into-a-video-platform/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 11:00:29 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[attorney]]></category>
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		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=4232</guid>
		<description><![CDATA[I use professional video equipment to shoot educational video for attorneys. I recently bought an iPhone 4S and intended to use it for quick video interviews and on-the-run educational video.

Overall review:]]></description>
			<content:encoded><![CDATA[<div align="left" style="float: left; padding: 0px 5px 5px 0px;"><a name="fb_share" type="box_count" share_url="http://lawyersvideostudio.com/2012/01/27/turn-your-iphone-into-a-video-platform/"></a></div><div id="attachment_4233" class="wp-caption alignright" style="width: 215px"><a href="http://lawyersvideostudio.com/wp-content/uploads/2012/01/Fostex-AR-4i.jpg"><img class="size-medium wp-image-4233" title="Fostex AR-4i" src="http://lawyersvideostudio.com/wp-content/uploads/2012/01/Fostex-AR-4i-205x300.jpg" alt="" width="205" height="300" /></a><p class="wp-caption-text">Fostex AR-4i iPhone 4 Audio adapter</p></div>
<p>2012 Review of Fostex AR-4i for iPhone 4S</p>
<p>I use professional video equipment to shoot educational video for attorneys. I recently bought an iPhone 4S and intended to use it for quick video interviews and on-the-run educational video.</p>
<p>Overall review: <span style="color: #000000;"><strong>Recommended</strong></span></p>
<p>The AR-4i is an iPhone audio microphone adapter. It’s a piece of audio equipment that converts the built-in microphone on the iPhone into a true audio capture device to allow improved audio for your video.</p>
<p>If you shoot video using your built in microphone, you will get acceptable audio. Not great audio, just acceptable. The problem using your built in microphone is that you will also pick up all ambient sound. That’s why you never want to use your built-in mic when shooting video.</p>
<p>The Fostex iPhone audio adapter solves that problem by converting your iPhone into a true video camera. Instead of relying on the built-in mic, the adapter, which is powered by two AAA batteries (included) allows you to use two mini omni-directional microphones that provide stereo sound.</p>
<p>The closer you are to the camera the better quality and strength of your audio. The inherent problem with standing too close to the camera is that you begin to get a fish-eye effect with the micro lens on the iPhone. That’s the problem with using micro-optics.</p>
<p>Using these two microphone buds provides improved audio over the built-in microphone. Yet there’s an even better audio solution to get crystal clear audio using this really cool device.</p>
<p>The adapter has three microphone inputs. It only allows you to use two out of the three during video shooting. The adapter allows you to ergonomically hold the phone in a comfortable way and stabilizes the shoot by adding weight to the camera and adapter.<br />
The adapter can be used in horizontal mode or vertical mode.</p>
<p>The best way to use this audio adapter is with a wireless microphone. Plug in the receiver into the microphone output and you will get ideal, crystal-clear audio.</p>
<p>Attach the adapter to a tripod and you’ve got a stable video platform where you can attach two wireless microphones for sit-down interviews.</p>
<p><strong><span style="color: #000000;">One drawback to using this audio adapter</span></strong> is that every time I use it, I have to remove my iPhone case. Since I use a holster for my iPhone, it’s like removing a vise grip and very challenging.</p>
<p>Dismantling the device takes seconds.<br />
<span style="color: #000000;"><strong>Two other drawbacks:</strong></span></p>
<p>You cannot play the video back and listen to the audio while the iPhone is in the adapter cradle. No big deal. Just slide the phone out of the cradle and press play to watch your masterpiece.</p>
<p>Prior to buying this audio device there were reviews online about audio playback issues using the iPhone 4S. In fact, the manufacturer specifically intended this device to be used for the iPhone 4. There is nothing on the manufacturer’s website about it being compatible with the iPhone 4S.</p>
<p>According to a few reviews, the playback issue on the 4S involved significant audio problems that made the video unusable. However, I watched a YouTube video review about this adapter and the reviewer used a 4S without a problem.</p>
<p>During my preliminary tests with my 4S I did not encounter any audio problems. It wasn’t until my 7th video test that I did hear a problem with the audio. I deleted it and started over. I heard the problem again on the 10th video test, but have not heard it since.</p>
<p>The manufacturer has a note on their website stating simply <span style="color: #000000;"><em>“We are aware of the audio problem associated with using our device with the 4S and are working on solving this problem.”</em></span></p>
<p>If you are looking for a different and unique way to create clean and crystal clear audio for your iPhone you will appreciate this audio device.</p>
<p>Cost: $119 at <a title="Fostex AR-4i" href="http://www.bhphotovideo.com/bnh/controller/home?O=&amp;sku=812980&amp;Q=&amp;is=REG&amp;A=details" target="_blank">B&amp;H Photo</a></p>
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		<title>I Helped Save a Life&#8230;With a Video</title>
		<link>http://lawyersvideostudio.com/2012/01/25/i-helped-save-a-life-with-a-video/</link>
		<comments>http://lawyersvideostudio.com/2012/01/25/i-helped-save-a-life-with-a-video/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 11:00:25 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[attorney]]></category>
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		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=4227</guid>
		<description><![CDATA[This is the coolest comment I have ever received from one of my videos.

You can see the screen shot to the right here.]]></description>
			<content:encoded><![CDATA[<div align="left" style="float: left; padding: 0px 5px 5px 0px;"><a name="fb_share" type="box_count" share_url="http://lawyersvideostudio.com/2012/01/25/i-helped-save-a-life-with-a-video/"></a></div><div id="attachment_4228" class="wp-caption alignright" style="width: 310px"><a href="http://lawyersvideostudio.com/wp-content/uploads/2012/01/Screen-shot-2012-01-19-at-8.24.29-AM.png"><img class="size-medium wp-image-4228" title="YouTube Screen Shot" src="http://lawyersvideostudio.com/wp-content/uploads/2012/01/Screen-shot-2012-01-19-at-8.24.29-AM-300x220.png" alt="" width="300" height="220" /></a><p class="wp-caption-text">YouTube Screen Shot</p></div>
<p>This is the coolest comment I have ever received from one of my videos.</p>
<p>You can see the screen shot to the right here.</p>
<p>The video: TESTICULAR TORSION</p>
<p>Views: 11,897</p>
<p>Comments: 86</p>
<p>In this video I discuss a case I handled involving a young boy. The doctors failed to timely diagnose a twisting of his testicle, also known as testicular torsion.</p>
<p>As a result, the doctors missed the window of opportunity to correct the twist. The blood supply had been cut off for too long causing the testicle to die.</p>
<p>In this video comment, this man actually said &#8220;&#8230;I had only six hours to live, but I made it through by surgery. Now I know what this was thanks to you&#8230;&#8221;</p>
<p>That is absolutely awesome. Who knew that an educational video, designed to help teach my ideal client and consumers could actually help someone with that particular condition. That is really, really cool.</p>
<p>I have also received comments in some of my videos where the viewer will start by saying &#8220;Thank you doctor for providing&#8230;&#8221;</p>
<p>I don&#8217;t play a doctor on TV or pretend to be one. Every one of my videos starts out by telling the viewer that I&#8217;m a NY Medical Malpractice &amp; Personal Injury Trial attorney.</p>
<p>When a viewer leaves a comment on your YouTube video, make sure you thank them. It&#8217;s a common courtesy that generates good will.</p>
<p>This comment left a smile on my face all day.</p>
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		<title>2012 Review of Sony NEX VG20</title>
		<link>http://lawyersvideostudio.com/2012/01/23/2012-review-of-sony-nex-vg20/</link>
		<comments>http://lawyersvideostudio.com/2012/01/23/2012-review-of-sony-nex-vg20/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 11:00:30 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
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		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=4220</guid>
		<description><![CDATA[I’ve used this camera for three weeks now. I was using my Canon Vixia HF S10 when I realized that I needed shallow depth of field to shoot my videos. My options were limited. The best way to achieve shallow depth of field is with a dSLR, and I already use a Canon 60D for that purpose.]]></description>
			<content:encoded><![CDATA[<div align="left" style="float: left; padding: 0px 5px 5px 0px;"><a name="fb_share" type="box_count" share_url="http://lawyersvideostudio.com/2012/01/23/2012-review-of-sony-nex-vg20/"></a></div><div id="attachment_4221" class="wp-caption alignright" style="width: 310px"><a href="http://lawyersvideostudio.com/wp-content/uploads/2012/01/sony-nexvg20.jpg"><img class="size-medium wp-image-4221" title="sony nexvg20" src="http://lawyersvideostudio.com/wp-content/uploads/2012/01/sony-nexvg20-300x199.jpg" alt="" width="300" height="199" /></a><p class="wp-caption-text">Sony NEX VG20</p></div>
<p>I’ve used this camera for four weeks now. I was using my Canon Vixia HF S10 when I realized that I needed shallow depth of field to shoot my videos. My options were limited. The best way to achieve shallow depth of field is with a dSLR, and I already use a Canon 60D for that purpose.</p>
<p>However, I often shoot video for really smart professionals and entrepreneurs and this camera was the perfect fit, or so I thought.</p>
<p>The first thing I noticed about this camera is it is lens-heavy. It has 18 mm-200 mm silver zoom on the front end of it. It has a handle at the top which is awkward to hold. It is not formfitting. If you hold the camera at waist height, the lens will tip forward and appear unbalanced. It is clearly awkward to hold from the top handle.</p>
<p>I have owned a Sony VX 2100 which was a SD Mini DV tape-drive camera and had excellent ergonomics. Holding that camera from the top handle was beautiful. It had a rocker switch for the telephoto lens as well as an on off record button that you operated with your thumb from the top handle.</p>
<p>This camera has no such luxury. In fact, it does not have any rocker switch for the zoom. Ironically, the remote control includes a telephoto and wide angle button switch that is absolutely useless since there is no automatic or remote control zoom function.</p>
<p><span style="color: #000000;"><strong>AESTHETICS</strong></span></p>
<p>Aesthetically, the camera looks awesome. Sitting on top by the handle is a funky looking multidirectional microphone that allows you to achieve 5.1 channel sound. I cannot understand why anyone would use the built-in microphone except to pick up ambient sound. I always use a wireless mic and the built-in mic, though cool-looking, fails to achieve the sound quality I need.</p>
<p>The carry-handle has a convenient cold shoe and a microphone input also attached to the top handle. The camera has an adjustable up/down electronic eyepiece viewfinder that I never use.</p>
<p>Holding the camera through the strap attached to the side of the camera, the power button appears comfortably natural by my right thumb. It has clear and simple controls for on-off and record. It also allows you to switch easily from movie mode to photo mode with the press of one tiny button.</p>
<p>When your palm is resting against the right side of the camera as you slip your hand through the camera strap, there are two buttons near your pinky that are somewhat awkward to reach and unusually positioned. One is a record button, and the other is an extended focus button.</p>
<p>The extended focus button allows you to achieve an immediate zoom for the purposes of achieving proper manual focus. You will find this to be a useful function, but it’s in an awkward position.</p>
<p>The record button by my pinky is also awkward to reach. The only time I find it useful is when shooting on a tripod from waist height at a sporting event. While attempting to zoom in and out manually to watch the action, I found the record button on the right side of the camera easy to use. However, if you’re holding the camera in your right hand in a shooters position, the record button using your pinky is a stretch to reach and not comfortable to depress with your pinky.</p>
<p><strong><span style="color: #000000;">VIDEO QUALITY SETTINGS</span></strong></p>
<p>The camera takes SDHC memory cards and shoots to AVC HD. Wanting to shoot at the highest quality setting, I purchased a class 10 SDHC memory card, popped it into the camera and began adjusting my camera settings. The camera creates video at 60p, 60i and 24p. It also shoots in high-definition and standard definition. You have the option of shooting at different speeds of 24 MPS, 17 MPS and two lower settings.</p>
<p>For some inexplicable reason, the camera does not allow you to shoot at the highest quality 24 MPS setting while using a class 10 SDHC memory card. That defeats the purpose of using the class 10 SDHC card and achieving the highest quality, hi-definition video. Instead, you have to drop down to the  next lower setting of 17 MPS in order to allow it to write to AVC HD using a class 10 card.</p>
<p>The 3” viewfinder is touch screen and quite simple and fun to use. Anyone who has an iPhone will appreciate this viewfinder. The manual controls allow you to set iris, exposure, gain, white balance, auto exposure and more. With so many manual features, you would expect a single button to reset everything to automatic, yet there is no such button. Instead, you must drill down into the manual functions while in live shoot mode and figure out intuitively which one will allow you to revert to auto mode. It’s a challenge.</p>
<p>The controls on the actual camera are again simple and easy-to-use. You have your iris button, aperture button and a button to switch from play mode to live mode.</p>
<p>The really cool thing that I like most about this camera is its ability to obtain a shallow depth of field where the subject is in focus and the background is out of focus. I do shoot typically static head shots with someone sitting or standing in one position.</p>
<p><span style="color: #000000;"><strong>STAY IN FOCUS PLEASE&#8230;</strong></span></p>
<p>The camera does not have a facial focus feature while in movie mode. It does have it for photo mode. When your subject moves and you are in manual focus mode, you have to refocus manually. It does have an electronic focus feature that is totally silent. That is a really cool function, but it has one major drawback. It is slow. It is also inaccurate.</p>
<p>When shooting video of myself, on my own, despite being the primary subject in the viewfinder, the camera will often track my background as being in focus and I will wind up out of focus. That is such a waste of my time and my shot. Frustrating too.</p>
<p>When shooting video on my own, this becomes a true challenge. The only workaround I have found is to start out 2 feet in front of the camera and allow it to focus immediately on me. After a few seconds when it focuses, I then start walking backwards and stop every few feet so the camera can refocus each time. This is an extremely frustrating feature that I’m still trying to work around. If someone is operating the camera then it is easy to refocus by pushing the focus button until the subject is in focus.</p>
<p>However, since I often shoot my own videos, this is extremely frustrating task that should be a no-brainer for a camera that cost in excess of $2,100. Every camera I have used before this has had an excellent autofocus system. Not this one.</p>
<p>Once in focus though, the image looks great. That brings me to the telephoto lens. As I mentioned at the beginning, there is no rocker switch to advance telephoto or wide-angle. It is totally manual.</p>
<p><span style="color: #000000;"><strong>ZOOM IN. CLOSER.</strong></span></p>
<p>While shooting video of my daughter’s volleyball game, it was extremely difficult to achieve smooth zooms by manually twisting the zoom lens. It is not an easy turn. In fact, it is a slow-turning zoom that comes with significant effort, especially when shooting fast-moving play and you want to get all the action.</p>
<p>If you have time to set up a manual shot and you have a close-up static subject with a nice shallow depth of field, then this will be the camera for you. However, when you want the video camera to do double duty at your kids sport event and also use it to shoot static subjects, you’re going to have a real challenge achieving competency for both uses with this camera.</p>
<p><span style="color: #000000;"><strong>EDITING YOUR VIDEO FOOTAGE</strong></span></p>
<p>My next challenge with this camera involves taking the footage off of my memory card and uploading it to my Mac computer. I use Final Cut Express for my editing and FCE does not recognize this particular AVC HD format. It gave me many error messages when trying to log and transfer video files.</p>
<p>In fact, I was so frustrated with a lack of intuitive ability to log and transfer the raw footage into my Final Cut Express software, that I was tempted to return the camera to B&amp;H Photo. My Canon Vixia HF S10 video camera never gave me any problem and the raw footage was always immediately recognized, transcoded and error-free.</p>
<p>I wasted hours trying to figure out a workaround to get the raw footage into my editing software without error messages. The bottom line was that the AVC HD files have to be re-wrapped into a different format in order to allow Final Cut Express to recognize them as Quicktime .mov files. There are free workarounds that I tried with varying levels of success. I then learned of a piece of software called ClipWrap that cost $50. It rewraps .mts files (native AVC HD video files) to .mov files and does so really fast.</p>
<p>I only wish Sony had let me know before I bought this camera that the video footage would not be natively applied or accepted into Final Cut Express.</p>
<p>All in all, the camera is small, it is lens-heavy, shoots beautiful outdoors footage, has difficulty shooting in low light and appears grainy, as most video cameras do. The zoom lens is awesome as long as you’re not using it to achieve smooth zooms or wide-angle shots that are moving quickly. If you’re willing to use a wraparound to convert your video files into a format that Final Cut will accept and want a camera that looks different from all the rest, then this camera may be right for you.</p>
<p>Before finally deciding to buy this camera, I strongly considered the Pro Canon HF 105, the new professional camera in Canon’s line-up. However, I did not need all of those features and it did not have an interchangeable lens system to achieve shallow depth of field.</p>
<p>Another camera I strongly considered was the JVC 105, which natively plays directly to Final Cut Pro. However, that also did not have an interchangeable lens system and found that it was too advanced for my needs.</p>
<p>As of right now, for my static video shoots, this camera should be ideal for the time being.</p>
<p><span style="color: #000000;"><strong>Observations:</strong></span></p>
<p>This is the upgraded model from the NEX VG10. Some of their ergonomic choices are not easily understood including the placement of the pinky buttons; the fact that there is no rocker switch and the incompatibility to make these video files recognized by Apple software.</p>
<p>Also unusual is that they have eliminated the 30 fps function and instead only allow you to shoot at 60i, 60p and 24p. Although I’m sure there is some engineering principle to explain why the camera will not record at 24 MPS using a class 10 memory card, the promo materials should clearly state this. It doesn’t.</p>
<p>The camera itself without the lens retails for $1,599. With the lens, before tax, it comes to $2,100.</p>
<p>Depending upon how this camera does over the next few months, I may consider switching to the top of the line Canon Vixia Prosumer camera which has gotten stunning reviews but alas has no interchangeable lens system.</p>
<p>I do love using my Canon 60D to shoot video. However, it does have file limitations that cause the camera to shut off after 12 minutes of continuous usage. In addition, with extended usage the camera overheats, gives you a heat warning, then shuts down. You literally have to let it cool off for about 10 minutes in order to use the camera again.</p>
<p><span style="color: #000000;"><strong>CONCLUSION</strong></span></p>
<p>If you want a really cool looking camera for static video shots with great interchangeable lens system and shallow depth of field, then this camera’s right to you. Otherwise, you may be better off moving to a level above including the Canon professional line, the JVC professional line compatible with Final Cut, or moving one level below to the top-of-the-line Canon prosumer level.</p>
<p>Till next time, see you on video!</p>
<p><em>About Gerry</em></p>
<p>Gerry is a practicing NY Medical Malpractice &amp; Personal Injury Trial Lawyer. He is also the Founder of the Lawyers Video Studio, a video marketing company he created to help lawyers, professionals and entrepreneurs create video to market themselves online using video that teaches and educates. He is the Chairman of the Lawyers Video Marketing Alliance and has lectured across the country about video marketing. He has written hundreds of articles on video marketing and is considered one of America’s leading authorities on video marketing for attorneys in the country.</p>
<p>http://lawyersvideostudio.com</p>
<p>Lawyers Video Studio, LLC<br />
25 Great Neck Rd., Ste. 4<br />
Great Neck, NY 11021<br />
1-800-320-4314</p>
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		<title>Attorneys: You Crave &amp; Consume Information; Do Your Clients?</title>
		<link>http://lawyersvideostudio.com/2012/01/20/attorneys-you-crave-do-your-clients/</link>
		<comments>http://lawyersvideostudio.com/2012/01/20/attorneys-you-crave-do-your-clients/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 11:00:44 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[attorney]]></category>
		<category><![CDATA[gerry oginski]]></category>
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		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=4214</guid>
		<description><![CDATA[Think about it. We as attorneys crave information. Information about our legal niche, about new caselaw, about scuttlebutt in our industry and about things we are genuinely interested in. Do your ideal clients do the same? ]]></description>
			<content:encoded><![CDATA[<div align="left" style="float: left; padding: 0px 5px 5px 0px;"><a name="fb_share" type="box_count" share_url="http://lawyersvideostudio.com/2012/01/20/attorneys-you-crave-do-your-clients/"></a></div><div id="attachment_4215" class="wp-caption alignright" style="width: 310px"><a href="http://lawyersvideostudio.com/wp-content/uploads/2012/01/IMG_5717.jpg"><img class="size-medium wp-image-4215" title="Tom Foster" src="http://lawyersvideostudio.com/wp-content/uploads/2012/01/IMG_5717-300x232.jpg" alt="" width="300" height="232" /></a><p class="wp-caption-text">Consuming Information From My Webmaster Guru Tom Foster at Foster Web Marketing</p></div>
<p>Think about it. We as attorneys crave information. Information about our legal niche, about new caselaw, about scuttlebutt in our industry and about things we are genuinely interested in. Do your ideal clients do the same?</p>
<p>Many of them crave information only when they have a problem or find a topic of interest.</p>
<p><span style="color: #000000;"><strong>Think about it.</strong></span></p>
<ul>
<li>You go online to check your email.</li>
<li>You go onto Facebook to see what your friends have posted and whether there are any personal messages for you.</li>
<li>You go onto Twitter and LinkedIn for the same reasons.</li>
<li>You go onto your YouTube channel to see if there are any comments.</li>
</ul>
<p>This type of online activity is just to check for updates. You have not yet gone searching for any information yet. You don’t have a problem yet.</p>
<p>Maybe you check the news websites. You want to be informed. Maybe you check the weather. You still don’t have a problem.</p>
<p>Maybe you want to be entertained. You watch a movie online or watch the latest viral cat or dog video on YouTube. You still don’t have a problem.</p>
<p><span style="color: #000000;"><strong>Someone who has a problem wants information.</strong></span> They crave information. They want to become informed. They want to learn how to solve their problem. They want to know what to do. They want to see and hear about other people who have had the same problem and the solutions they used. That’s known as social proof.</p>
<p><span style="color: #000000;"><strong>Someone who has a problem is willing to consume information</strong></span> in written form and video form. They want to know more information. That’s your ideal consumer. The one who craves information.</p>
<p>If you can begin providing that consumer information that will help them become more informed, you now will have someone who will consume the content you provide. The more relevant content you provide, the greater (personal) bond you will form with your consumer. If you provide just enough information without giving away the store, your consumer will crave even more.</p>
<p>Who do you think your consumer is going to call for more information? You, who has gladly and cheerfully provided relevant information in the form of articles, blog posts, videos, books and more or your competitors who offer static websites with very little information and interaction?</p>
<p>Understanding why consumers crave information is the key to unlocking what they need  to learn. <strong><span style="color: #000000;">Want to learn more?</span></strong></p>
<p>Come join me in a <strong><a title="Attorney Video Secrets" href="http://www2.onlinemeetingnow.com/register/?id=ad990e1052" target="_blank"><span style="color: #000000;">FREE online seminar</span></a></strong> that helps you understand why video is so powerful and how it can help you market your law firm online today.</p>
<p><span style="color: #000000;"><strong><a title="Attorney Video Secrets in the Age of YouTube" href="http://www2.onlinemeetingnow.com/register/?id=ad990e1052" target="_blank">Click here to register for FREE.</a></strong></span></p>
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		<title>Lawyers: Why Would YOU Want To Create Video?</title>
		<link>http://lawyersvideostudio.com/2012/01/18/lawyers-why-would-you-want-to-create-video/</link>
		<comments>http://lawyersvideostudio.com/2012/01/18/lawyers-why-would-you-want-to-create-video/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 11:00:01 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[attorney]]></category>
		<category><![CDATA[lawyer]]></category>
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		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=4206</guid>
		<description><![CDATA[You’re an attorney. You’re a solo. You’re a partner in a small law firm of 1-5 lawyers. You’re a marketing executive in a mid-sized law firm. Maybe you are a partner in a big law firm and attending a seminar and learned about how video can make you come to life and be different than your colleagues. I know why you want to create video. Know how I know?]]></description>
			<content:encoded><![CDATA[<div align="left" style="float: left; padding: 0px 5px 5px 0px;"><a name="fb_share" type="box_count" share_url="http://lawyersvideostudio.com/2012/01/18/lawyers-why-would-you-want-to-create-video/"></a></div><div id="attachment_4210" class="wp-caption alignright" style="width: 310px"><a href="http://lawyersvideostudio.com/wp-content/uploads/2012/01/IMG_6029.jpg"><img class="size-medium wp-image-4210" title="Communication is Key; Stand Out From the Crowd" src="http://lawyersvideostudio.com/wp-content/uploads/2012/01/IMG_6029-300x200.jpg" alt="" width="300" height="200" /></a><p class="wp-caption-text">Communication is Key; Stand Out From the Crowd</p></div>
<p>You’re an attorney. You’re a solo. You’re a partner in a small law firm of 1-5 lawyers. You’re a marketing executive in a mid-sized law firm. Maybe you are a partner in a big law firm and attending a seminar and learned about how video can make you come to life and be different than your colleagues.</p>
<p>I know <span style="color: #000000;"><strong>why</strong></span> you want to create video. Know how I know?</p>
<p><em>I’m just like you</em>. I’m a practicing attorney and know exactly what you’re going through. How do I know?</p>
<p><span style="color: #000000;">I’ve been in your shoes.</span></p>
<p>You’ve tried other types of marketing. You’ve tried the yellow pages, radio, TV, classifieds, billboards, newspaper ads, networking and more. You’ve gone to seminars. Your case intake is down. Calls to your office are down. Your revenue is down compared to last year.</p>
<p>Your accountant tells you the bare-naked truth. You need more clients and cases. Your spouse tells you the same thing. You’re a good lawyer and well-respected in your field. Yet you’re seeing a worrisome trend. You’re not as busy as you used to be.</p>
<p>You notice you have more free time and don’t understand why. Your profit margin has decreased. Your net income is fluctuating precariously. You go home at night wondering where your next case is going to come from. You’re working hard but the results are not encouraging.</p>
<p><strong><span style="color: #000000;">YOU&#8217;VE READ ARTICLES ABOUT VIDEO MARKETING</span></strong></p>
<p>You read an article in your local bar association journal about the benefits of video. You read another article in TRIAL magazine or maybe the ABA Practice Management Magazine about the benefits of video marketing. Maybe you read a book about how really smart lawyers are using video to market their law firms online.</p>
<p>You read some articles at Law.com, Lawyerist, Technolawyer.com and LawyersVideoStudio.com about the benefits of video marketing for attorneys. You’ve gone to legal marketing seminars and heard some thin guy with glasses and thinning hair explain how he used video successfully to market his solo law firm in New York.</p>
<p>You heard him tell you how he has created over 600 videos to market his firm and how he gets calls and emails every day from people who watch his videos.</p>
<p>You learned this same guy had a free webinar that educated you about video marketing and you actually took the time to sit in and learn.</p>
<p>You found out this guy has gotten some great results from clients he took in after they watched his videos. Hundreds of thousands and millions of dollars. You listened to video testimonials from other lawyers who took this guy’s advice about video marketing. You even went so far as to call a few of those lawyers to find out what they knew that you didn’t.</p>
<p><strong>You liked what you heard</strong><span style="color: #000000;">.</span> You want to do the same.</p>
<p>You have content your viewers want and need. You believe that video is a great way to communicate. You recognize that video is a portal through which you can tell your ideal clients and consumers about how you can help solve their problems. That’s why you want to create video.</p>
<p><span style="color: #000000;"><strong>Want to know who that thin guy with glasses and thinning hair is?</strong></span></p>
<p>The one who wrote hundreds and hundreds of articles about video marketing for lawyers. The one who wrote the book “How Really Smart Lawyers Are Using Video to Get More Cases.” The one who’s writing a second book “Secrets of Video Marketing for Lawyers in the Age of YouTube.” The same one who lectures to lawyers across the country to help other lawyers use video to market their law firms. The same one who still is a practicing New York Medical Malpractice trial lawyer. The same one who founded the Lawyers Video Studio to help lawyers create entire video libraries to market law firms.</p>
<p>This is the same guy who has four kids and a great wife who works much harder than he does. Who is this guy?</p>
<p>You know who I am. You’ve been reading my blog posts and articles for years. You’ve been watching my videos just as long. You’ve heard me at seminars. You’ve seen the testimonials from other really smart lawyers and from well-known legal marketing experts. You’ve seen the social proof and you’ve done your homework and due diligence.</p>
<p><span style="color: #000000;"><strong>You want video for your law firm. There’s an easy way to get it.</strong></span></p>
<p>Do it yourself or hire a video marketing company to do it for you. I can’t tell you which one to choose. I can however give you a suggestion.</p>
<ul>
<li>Are you the type of person who fixes a broken sink or do you call a plumber?</li>
<li>Are you the type of person who fixes a hole in your roof or do you call a roofing specialist?</li>
<li>When your car breaks down do you put your car on blocks and fix it in your driveway or do you take it to your local mechanic to fix?</li>
<li>If you need appendix surgery do you go to the library and learn how to do the surgery yourself or do you go to the best surgeon you can find?</li>
</ul>
<p>Well counselor, I’ve reached the end of today’s article. I have a question for you though. Are you a little closer to the type of person who likes to do-it-yourself or are you a little closer to the type of person who prefers to have an expert do it all for you?</p>
<p><strong>I know which I’m closer to. Which one are you closer to?</strong></p>
<p>If you are closer to the attorney who wants it all done-for-you, then you need to reach out to my production manager kathleen@lawyersvideostudio.com and let her know you’d like to chat.</p>
<p>If you are closer to the lawyer who wants to do-it-yourself, then I have a treat for you. I&#8217;m creating an online video training program for the do-it-yourselfer that&#8217;s in the works right now. Keep your eyes and ears peeled for it right here.</p>
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		<title>How I Gained 100 GB of Hard Drive Space in 7 Seconds</title>
		<link>http://lawyersvideostudio.com/2012/01/16/how-i-gained-100-gb-of-hard-drive-space-in-7-seconds/</link>
		<comments>http://lawyersvideostudio.com/2012/01/16/how-i-gained-100-gb-of-hard-drive-space-in-7-seconds/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 11:00:24 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[attorney]]></category>
		<category><![CDATA[gerry oginski]]></category>
		<category><![CDATA[lawyer]]></category>
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		<category><![CDATA[2011]]></category>
		<category><![CDATA[2012]]></category>
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		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=4198</guid>
		<description><![CDATA[My computer had only 41 GB of hard drive storage left. I was trying to find out where I was losing so much hard drive space. The answer for me was obvious. Editing video takes up an enormous amount of resources on my hard drive. That is why I have multiple external hard drives.]]></description>
			<content:encoded><![CDATA[<div align="left" style="float: left; padding: 0px 5px 5px 0px;"><a name="fb_share" type="box_count" share_url="http://lawyersvideostudio.com/2012/01/16/how-i-gained-100-gb-of-hard-drive-space-in-7-seconds/"></a></div><p><a href="http://lawyersvideostudio.com/wp-content/uploads/2012/01/trashbin.png"><img class="alignright size-medium wp-image-4201" title="trashbin" src="http://lawyersvideostudio.com/wp-content/uploads/2012/01/trashbin-253x300.png" alt="" width="201" height="239" /></a>My computer had only 41 GB of hard drive storage left. I was trying to find out where I was losing so much hard drive space. The answer for me was obvious. Editing video takes up an enormous amount of resources on my hard drive. That is why I have multiple external hard drives.</p>
<p>However, when I upload videos from my memory card to the computer, they typically will go on to the computer hard drive. Once I began editing, that always gets saved to my external hard drive.</p>
<p>If you are editing your own videos, chances are good that your editing software will create backup files every time you make a change to your video. Those backup files will be large and will gobble up enormous amounts of hard drive space. When you process and render each video, you are doing so at the highest quality which generates an enormous file. Some of my rough videos are in excess of 1 GB. This is absolutely enormous and clearly not useful for the purposes of uploading online.</p>
<p>That is why you must use software that compress large video files without losing quality.</p>
<p>This morning I identified almost 60 video files that were sitting as backup files on my computer hard drive. Almost every one of them was 1 to 6 GB in size. That was the culprit.</p>
<p>I immediately checked to make sure I had final versions on my external hard drive. Then I highlighted all those extra video files and dragged it to the trash bin. That took all of 7 seconds. When I went to empty the trash bin, I gained in excess of 100 GB of hard drive space.</p>
<p>I felt like a tremendous burden had just been removed from my backpack.</p>
<p>Check your backup files to see which ones you no longer need. Caveat: make sure you have finalized your file first before you remove your backup files, otherwise your editing software may be searching for that file while you are editing and processing. If you discard it midway, you may have a problem.</p>
<p>If you choose to edit your own videos, you&#8217;ll need multiple external hard drives. Make sure the hard drive you purchase is reliable and has in excess of 1TB storage.</p>
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		<title>Testing New Video Equipment; A Lesson in Frustration</title>
		<link>http://lawyersvideostudio.com/2012/01/13/testing-new-video-equipment-a-lesson-in-frustration/</link>
		<comments>http://lawyersvideostudio.com/2012/01/13/testing-new-video-equipment-a-lesson-in-frustration/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 11:00:28 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[video for lawyers]]></category>
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		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=4193</guid>
		<description><![CDATA[Anytime you get a new piece of video equipment, the "newest," "greatest," "best," "most advanced" equipment ever...you've got to play with it and test it. The problem with testing is that you are never quite sure what quality you're going to get until you fully test it.]]></description>
			<content:encoded><![CDATA[<div align="left" style="float: left; padding: 0px 5px 5px 0px;"><a name="fb_share" type="box_count" share_url="http://lawyersvideostudio.com/2012/01/13/testing-new-video-equipment-a-lesson-in-frustration/"></a></div><div id="attachment_4194" class="wp-caption alignright" style="width: 310px"><a href="http://lawyersvideostudio.com/wp-content/uploads/2012/01/IMG_0135.jpg"><img class="size-medium wp-image-4194" title="Canon 60D  Sony NEX VG20" src="http://lawyersvideostudio.com/wp-content/uploads/2012/01/IMG_0135-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Testing the Video Camera on the Left</p></div>
<p>Anytime you get a new piece of video equipment, the &#8220;newest,&#8221; &#8220;greatest,&#8221; &#8220;best,&#8221; &#8220;most advanced&#8221; equipment ever&#8230;you&#8217;ve got to play with it and test it.</p>
<p>The problem with testing is that you are never quite sure what quality you&#8217;re going to get until you fully test it.</p>
<p>I recently bought a new video camera to replace the one I was using. This had all the features I was looking for. A great lens, shallow depth of field,  precision controls. I loved the way it looked and felt.</p>
<p>The problem was in the details. The settings were different than what I was used to. The frame rate was different. I was using a class 10 SDHC memory card, and the camera would not allow me to to shoot at the highest quality setting in the AVC HD codec. The purpose of getting this camera was to be able to shoot at the highest quality setting.</p>
<p>Once I tried to put the footage onto my computer, I noticed Error messages coming up while using Final Cut Express, my editing software. Weird errors. Never-before-seen error messages. This was not good.</p>
<p>I changed the settings, then everything worked fine. I changed them again and everything worked beautifully when playing back in the camera. The problem was getting my editing software to recognize the new settings. Still no good. Had to go to online forums to see if others had experienced a similar problem. I had to learn if there was a workaround to fix this.</p>
<p>What&#8217;s the lesson here?</p>
<p>Often, getting the newest, best or most updated piece of electronic equipment may not always be the best solution for your problems. Stick with what works and what you have before running out and getting the next best thing.</p>
<p>Behind the scenes in the Lawyers Video Studio&#8230;click the play button below.</p>
<p><object width="640" height="360"><param name="movie" value="http://www.clubwvu.com/projective/player.swf"></param><param name="allowFullScreen" value="true"></param><param name="flashvars" value="vid_id=3661&#038;MainURL=http://www.clubwvu.com/projective&#038;em=1&#038;playOnStart=false&#038;autoHideVideoControls=true&#038;autoHideOther=true"><embed src="http://www.clubwvu.com/projective/player.swf" flashvars="vid_id=3661&#038;MainURL=http://www.clubwvu.com/projective&#038;em=1&#038;playOnStart=false&#038;autoHideVideoControls=true&#038;autoHideOther=true" type="application/x-shockwave-flash" allowScriptAccess="always" width="640" height="360" allowFullScreen="true"></embed></object></p>
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		<title>I Created a Video With No Sound</title>
		<link>http://lawyersvideostudio.com/2012/01/11/i-created-a-video-with-no-sound/</link>
		<comments>http://lawyersvideostudio.com/2012/01/11/i-created-a-video-with-no-sound/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 11:00:50 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[attorney]]></category>
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		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=4190</guid>
		<description><![CDATA[It was a great video.  It asked an important question. I provided a great answer. I was so excited since I had just created this video with my new video camera. I was very impressed with the video quality. I shot a series of videos in 45 minutes. I popped out the memory card and headed over to my office where I had a full day of phone conferences scheduled back to back.
]]></description>
			<content:encoded><![CDATA[<div align="left" style="float: left; padding: 0px 5px 5px 0px;"><a name="fb_share" type="box_count" share_url="http://lawyersvideostudio.com/2012/01/11/i-created-a-video-with-no-sound/"></a></div><div id="attachment_3483" class="wp-caption alignleft" style="width: 310px"><a href="http://lawyersvideostudio.com/wp-content/uploads/2012/01/whats_ischemia.jpg"><img class="size-medium wp-image-3483 " title="What is Ischemia?" src="http://lawyersvideostudio.com/wp-content/uploads/2012/01/whats_ischemia-300x169.jpg" alt="" width="300" height="169" /></a><p class="wp-caption-text">What is Ischemia?</p></div>
<p>It was a great video.  It asked an important question. I provided a great answer.</p>
<p>I was so excited since I had just created this video with my new video camera. I was very impressed with the video quality. I shot a series of videos in 45 minutes. I popped out the memory card and headed over to my office where I had a full day of phone conferences scheduled back to back.</p>
<p>In between my phone conferences, I edited my video and added graphics. I added intro music and exit music. It took all afternoon since I was only able to dedicate a few minutes between each call to doing this. Before finally processing the video, I always play back the video make sure everything is correct. Then I got on my next conference call.</p>
<p>Then I went to render the video into a QuickTime movie file. I was distracted by another phone call while doing this. I went ahead and clicked the &#8216;okay&#8217; button to begin the process and then devoted my full attention to my caller.</p>
<p>Once the video was rendered into a QuickTime file, I always check to see how big it is and then must compress it. Once that is done I always play it back to insure that I have good quality video and audio. The problem is that I was multitasking. I did go ahead and play back the video but was concentrating on the next call without realizing that I had a significant problem.</p>
<p>Later on in the evening I went ahead and uploaded my video. It wasn&#8217;t until later that night when I went onto YouTube to check it did I realize my serious mistake.</p>
<p>I thought I lost my hearing. Then I thought it was a problem with the speakers on my computer. I put in headphones and thought my headphones were not working. Then I rebooted my computer to see if that was the problem. Then I played another video on YouTube that worked perfectly.</p>
<p>I had never done this before. I created a video and uploaded online without sound.</p>
<p>Unless you read lips, it would be extremely difficult to get any benefit from this particular video. I immediately deleted it from my account and vowed to find out what I did wrong the next morning.</p>
<p>Playing the video back to my computer I realized I processed the video without any sound at all. What a ridiculous mistake that was. I saw immediately what I did wrong. I forgot to click the &#8216;sound&#8217; button. I fixed the problem, processed the video and have now uploaded it to YouTube.</p>
<p>You can watch the video below.</p>
<p>Have you ever done something similar? If so, let me know in the comments below.</p>
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<div name="googleone_share_1" style="position:relative;z-index:5;float: left; margin-left: 10px;"><g:plusone size="standard" count="" href="http://lawyersvideostudio.com/2012/01/11/i-created-a-video-with-no-sound/"></g:plusone></div><div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=I+Created+a+Video+With+No+Sound+http%3A%2F%2Fis.gd%2Fm7amRI" title="Post to Twitter"><img class="nothumb" src="http://lawyersvideostudio.com/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter6.png" alt="Post to Twitter" /></a></p></div>]]></content:encoded>
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		<title>$35 Teleprompter; Is This Really Worth The Effort?</title>
		<link>http://lawyersvideostudio.com/2012/01/09/35-teleprompter-is-this-really-worth-the-effort/</link>
		<comments>http://lawyersvideostudio.com/2012/01/09/35-teleprompter-is-this-really-worth-the-effort/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 11:00:51 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[video for lawyers]]></category>
		<category><![CDATA[2012]]></category>
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		<category><![CDATA[gerry oginski]]></category>
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		<category><![CDATA[legal marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[teleprompter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=4185</guid>
		<description><![CDATA[In today's video, we see a very creative way to make a $35 teleprompter. While watching the video, ask yourself if this is really worth your effort?

Frankly, I was exhausted watching all the time, energy and effort needed to literally construct the prompter from scratch. Even if I had all the tools needed, there's no way I'd spend all that time and effort to create this.]]></description>
			<content:encoded><![CDATA[<div align="left" style="float: left; padding: 0px 5px 5px 0px;"><a name="fb_share" type="box_count" share_url="http://lawyersvideostudio.com/2012/01/09/35-teleprompter-is-this-really-worth-the-effort/"></a></div><p>In today&#8217;s video, we see a very creative way to make a $35 teleprompter. While watching the video, ask yourself if this is really worth your effort?</p>
<p>Frankly, I was exhausted watching all the time, energy and effort needed to literally construct the prompter from scratch. Even if I had all the tools needed, there&#8217;s no way I&#8217;d spend all that time and effort to create this.</p>
<p>My feeling is that as an attorney, you should work from outlines and never a script. Scripting is way too stilted and unless you&#8217;re a pro, it just doesn&#8217;t look and appear natural. What do you think? Let me know below.</p>
<p><iframe width="560" height="315" src="http://www.youtube.com/embed/n5_B8yksQmo" frameborder="0" allowfullscreen></iframe></p>
<div name="googleone_share_1" style="position:relative;z-index:5;float: left; margin-left: 10px;"><g:plusone size="standard" count="" href="http://lawyersvideostudio.com/2012/01/09/35-teleprompter-is-this-really-worth-the-effort/"></g:plusone></div><div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=%2435+Teleprompter%3B+Is+This+Really+Worth+The+Effort%3F+http%3A%2F%2Fis.gd%2FORROtM" title="Post to Twitter"><img class="nothumb" src="http://lawyersvideostudio.com/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter6.png" alt="Post to Twitter" /></a></p></div>]]></content:encoded>
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		<title>5 Video Marketing Myths; Part 3</title>
		<link>http://lawyersvideostudio.com/2012/01/06/5-video-marketing-myths-part-3/</link>
		<comments>http://lawyersvideostudio.com/2012/01/06/5-video-marketing-myths-part-3/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 11:00:27 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[attorney]]></category>
		<category><![CDATA[law firm video]]></category>
		<category><![CDATA[lawyer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video for lawyers]]></category>
		<category><![CDATA[2011]]></category>
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		<category><![CDATA[legal marketing]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=4180</guid>
		<description><![CDATA[Video has marginal benefit and does not justify the cost. He’s right. For someone who does not understand how to use video; both tactically and strategically, I will agree with that video has marginal benefit.]]></description>
			<content:encoded><![CDATA[<div align="left" style="float: left; padding: 0px 5px 5px 0px;"><a name="fb_share" type="box_count" share_url="http://lawyersvideostudio.com/2012/01/06/5-video-marketing-myths-part-3/"></a></div><p><span style="color: #000000;"><em> </em></span></p>
<p><em></p>
<div id="attachment_860" class="wp-caption alignright" style="width: 211px"><a href="http://lawyersvideostudio.com/wp-content/uploads/2009/11/filmstrip.jpg"><img class="size-medium wp-image-860" title="Lawyers Video Studio" src="http://lawyersvideostudio.com/wp-content/uploads/2009/11/filmstrip-300x300.jpg" alt="" width="201" height="201" /></a><p class="wp-caption-text">Lawyers Video Studio</p></div>
<p></em></p>
<p><em>This is the concluding blog post in this series&#8230;</em></p>
<p><span style="color: #000000;"><strong>5. Video has marginal benefit and does not justify the cost</strong></span></p>
<p>He’s right. For someone who does not understand how to use video; both tactically and strategically, I will agree with that video has marginal benefit.</p>
<p>On the other hand, let me give you a quick example of some of the benefits I have personally seen from using video to market my solo practice in the most competitive market in the country.</p>
<ul>
<li>$5.1 million settlement, brain-damaged baby case</li>
<li>$1 million settlement failure to diagnose</li>
<li>$495,000 settlement wrongful death from foot surgery</li>
<li>$300,000 fall from bed resulting in trauma and death</li>
</ul>
<p>This is just a tiny sampling of cases I have obtained from people who have come to me with valid cases because they watched my videos. My videos were the driving force that compelled them to pick up the phone and call me instead of my competitors.</p>
<p>For those lawyers and marketing experts who believe that video marketing doesn’t work, I’m going to tell them that they are right. It doesn’t work. It will not work for you or your law firm.</p>
<p>Instead, those lawyers and marketing experts should keep focusing on other methods to generate clients and traffic and leave the video marketing to people who understand how to use it effectively with proven results.</p>
<p>If you have your own video marketing myths that you&#8217;ve heard, leave them below. I&#8217;d love to see them!</p>
<div name="googleone_share_1" style="position:relative;z-index:5;float: left; margin-left: 10px;"><g:plusone size="standard" count="" href="http://lawyersvideostudio.com/2012/01/06/5-video-marketing-myths-part-3/"></g:plusone></div><div class="tweetthis" style="text-align:left;"><p> <a target="_blank" rel="nofollow" class="tt" href="http://twitter.com/intent/tweet?text=5+Video+Marketing+Myths%3B+Part+3+http%3A%2F%2Fis.gd%2FXspsla" title="Post to Twitter"><img class="nothumb" src="http://lawyersvideostudio.com/wp-content/plugins/tweet-this/icons/en/twitter/tt-twitter6.png" alt="Post to Twitter" /></a></p></div>]]></content:encoded>
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