The Lawyers' Video Studio

Solo Attorneys-Enter a Contest @SoloPracticeUniversity.com

Gerry Oginski — Tue, 16 Mar 2010 17:21:44 +0000

SoloPracticeUniversity is celebrating their one-year anniversary by having a contest that will benefit one very lucky solo attorney.

You worked hard through law school. You worked hard to pass the bar exam and now you’re out on your own. How cool would it be to receive $12,000 worth of amazing goods and services that will help you propel your practice into the next generation?

That’s exactly what will happen if you win this contest.

I took a look at some of the prizes that are offered for the winner of this contest and was amazed. One of the prizes his personal consultation with me, which has a $750 value. There are other great prizes including a complete website design by Mark Merenda’s SmartMarketingNow.com team, worth $3000 dollars. There’s much more.

I wish that someone had offered me even a fraction of these goods and services when I went out on my own as a solo practitioner. You have nothing to lose, and everything to gain. Take a look at the contest information and submit your entry immediately to be considered.

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What’s With Lawyers and TV commercials?

Gerry Oginski — Mon, 15 Mar 2010 11:00:40 +0000

I just don’t get it. Every day I see lawyers putting videos online that mimic the TV commercials we loathe and detest. It’s those same daytime lawyer commercials that have made us the butt of jokes for the last 25 years. If these videos are so bad, why do lawyers continue to put up bad video?

Here are two reasons:

1. The attorney has the wrong mindset, and

2. The video company rep convinces the attorney that this is what they need to market their legal message.

The attorneys who put up these videos think that since there are so many other lawyers getting clients online, presumably using the TV commercial format, they want clients too, and therefore they must do the same thing as their competitors. This type of thinking is wrong on so many levels.

The video company representative, similar to the Yellow Pages Representative, often tries to convince the attorney that this is what everybody is doing and this is what online viewers want. The problem is that these representatives are not practicing trial attorneys, and many times do not really know what clients want. You can’t produce a video unless you know what you are ideal client wants and needs. Unfortunately for these attorneys, the video company representative is focused solely on making the sale. He or she will then let their video producer deal with your content. Again, without having an experienced lawyer by your side to guide you and help explain what type of content your viewer wants to know, you will create video that no one wants to watch. Doing that is a royal waste of your time and money.

Question: Does a lawyer screaming at you for 30 seconds, without giving you any information about how they can help you, make you a better educated consumer if you are looking for an attorney online? Not in my opinion.

My advice?

Skip the TV commercial format and join the Lawyers’ Video Studio coaching group to learn exactly what type of content you need to put in your video that will get viewers clamoring to call you.

Before you go, here’s one important tip that most video production companies will never tell you: The phrase “If you’ve been injured, then you need to call the law firm of…” are words that should never be uttered by any lawyer in any video. Learn why in the coaching group.

Thanks for taking the time to read my blog.

Have a great day!

__________________________

Ross Jurewitz, San Diego Personal Injury Attorney

“Gerry Oginski is THE guru about internet video marketing for lawyers. His approach of educating lawyers to provide clients, potential clients, and the general public with the content they need when they need it—and to do so in an engaging way that connects the attorney with the viewer—is helping attorneys communicate in the most effective manner possible. Don’t believe me that Gerry’s video services and consultation is the industry leader? All you have to do is look at who his clients are. They are a virtual “who’s who” of the leading internet legal marketers. Whenever I have a question or idea about using video for my practice, Gerry is the first person I contact.”

Ross A. Jurewitz
JUREWITZ LAW GROUP
501 West Broadway, Suite 1780
San Diego, CA 92101
Telephone: (619) 233-5020
Website: www.jurewitz.com
Blogs: www.sandiegoinjurylawyerblog.com
www.sandiegocaraccidentlawyerblog.com

__________________________

About Gerry

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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YouLaw: Drunk? Call Attorney Rob McKinney When You Get Pulled Over

Gerry Oginski — Fri, 12 Mar 2010 11:00:53 +0000

In today’s YouLaw, we look at Tennessee trial lawyer Rob McKinney who gives viewers an overview of what they need to ask when looking for the best DUI attorney. The video is 3:25 long, and at times appears drawn out. However, Attorney McKinney offers great content for viewer trying to figure out who they should hire. Experience is the obvious first answer. He talks about how important it is for the attorney to have a mastery in the science of a field sobriety test, the breath test, and the blood alcohol test.

Click here to read the entire blog post.

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228,125 Video Views

Gerry Oginski — Thu, 11 Mar 2010 11:00:32 +0000

Video Marketing for Lawyers

That’s the total number of views that my videos have received as of today, February 16, 2010. That’s not a misprint. That’s not my mother-in-law clicking on the same video 10,000 times either.

Just imagine if that number of viewers saw your videos. Would you have more callers to your office? Would you have more clients?

228,125 views is outstanding. And guess what? I didn’t pay a single penny for those views.

You might be asking yourself” what do you mean you didn’t pay a single penny?”

Well, I didn’t use pay-per-click to get people to watch my videos. I didn’t create an advertising campaign to get people to watch my videos. They watch my videos because of the magic of social media. Have any of my videos gone “viral?” I wouldn’t consider a video with 38,000 views to have gone viral, but it’s a pretty darn good start.

Naturally, I had to spend time to create and produce my videos and get them online. However, once those videos are online they take off on their own.

Importantly, I want to ask you whether you want to dominate the online video world? If you want to become not only the logical choice when a viewer searches for you online, but the only choice, then you need to learn how to create attorney video and to join my new coaching program.

Thanks for reading my blog. Have a great day!

Gerry

__________________________

Susan Cartier Liebel, Founder of SoloPracticeUniversity.com

Susan Cartier Liebel, creator of Solo Practice University says, “Gerry has the aptitude and technical savvy to create compelling, engaging and highly-professional videos to get potential clients to pick up the phone. Educational marketing through video is the future. Gerry is your teacher.”

Susan Cartier Liebel, Esq.

Creator of Solo Practice University

Solopracticeuniversity.com

____________________

About Gerry

: How Really Smart Lawyers Are Using Video On The Web- New Book!

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Why Would Any Attorney Pay To Promote Their Video?

Gerry Oginski — Sun, 07 Mar 2010 11:00:48 +0000

When you do a YouTube search, they now offer ‘promoted’ videos in the yellow space at the very top, very bottom and right side of the page. To get those spots, you must pay to advertise your videos there. How much you pay depends on what you’re willing to pay, similar to Google’s pay-per-click campaigns.

Anytime I see a video being ‘promoted’ it tells me:

The attorney is PAYING to be seen,
The video is not search optimized to be seen organically on its’ own,
It’s like paying rent; if you stop paying, you get evicted and nobody will ever see or watch your video.

I will tell you that if you want to pay to be seen, it’s a great way to get your video onto an important part of the page when someone does a search. However, if you’re like me, I always ignore the paid and promoted videos since I know they can’t and don’t get into the organic search rankings. I always focus on the organic results on the main page.

Any attorney who wants to learn how to optimize their videos so they don’t have to pay to be seen needs to join my new coaching program in the Lawyers’ Video Studio. You’ll learn how to optimize your videos so they are found, indexed and importantly, watched. You’ll learn how to convert viewers to callers. Isn’t that why you created a video in the first place? That’s your entire goal.

If you create a video so that you have to pay money to be seen, either you have an endless budget or you like seeing yourself in the ‘promoted’, yellow-highlighted portion of the search results. Personally, I like to have my videos come up in the organic search results and spend my marketing dollars in better ways. But hey, to each their own. What do I know?

About Gerry

: How Really Smart Lawyers Are Using Video On The Web- New Book!

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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My Article Made Trey Ryder’s LAWYER MARKETING ALERT!

Gerry Oginski — Fri, 05 Mar 2010 11:00:58 +0000

Trey Ryder

If you do not know Trey Ryder and you are an attorney, you should take a look at his marketing materials immediately. Trey is a big proponent of education-based marketing for lawyers and has excellent advice and amazing articles for every attorney trying to market themselves.

The title of my article?
“THE LAWYER’S DEFINITIVE GUIDE TO VIDEO MARKETING”

To read great marketing articles, sign up for his newsletter on his website. He’s a great resource for attorneys.

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Don’t Miss This Attorney Video Webinar!

Gerry Oginski — Thu, 04 Mar 2010 04:36:32 +0000

Hi Everyone,

If you missed my attorney video webinar in December, you definitely do not want to miss this one on March 17, 2010 (St. Patricks day) at 12:00 noon (Eastern time). How Do I Register? Click here: http://bit.ly/9TbMwP

Legal marketing expert Larry Bodine is hosting this seminar, and I’ll be explaining how you can make more money with video. No gimmicks, no magic, only facts.

WHEN: MARCH 17, 2010
TIME: 12pm-1pm (Eastern)
How Do I Register? Click here: http://bit.ly/9TbMwP

You’ll learn why online video increases the number of callers to your office. Learn how creating video will improve your income.

This webinar is not for lazy attorneys. It’s for lawyers who understand how important it is to create an educational message in order to start a conversation with an online viewer. Remember, viewers want information, not your credentials.

Learn how to get viewers to raise their hand for more information.
Learn what makes viewers call you instead of your competitor.

WHEN: MARCH 17, 2010
TIME: 12pm-1pm (Eastern)
How Do I Register? Click here: http://bit.ly/9TbMwP

WARNING: This webinar costs a whopping, big-time outlay of $30 to participate. It’s not like many other FREE webinars where the speaker has a hidden agenda. Here, my goal is to EDUCATE and INFORM you how video will improve your law practice and importantly, your life. That’s actually why I created The Lawyers’ Video Studio; to help lawyers get onto video.

Of course, being a video producer and the Founder of The Lawyers’ Video Studio, I’d be more than thrilled if you joined with me to create your videos. (Did you know that I’m the only online video producer who’s also a veteran medical malpractice trial lawyer? It’s true.)

Make no mistake: Creating video will be the best return on your marketing dollars this year. Come join me in this webinar to learn how to boost your income. I look forward to seeing you online!

WHEN: MARCH 17, 2010
TIME: 12pm-1pm (Eastern)
How Do I Register? Click here: http://bit.ly/9TbMwP

_____________

Read what Legal Marketing Experts and other attorneys have to say about Gerry:

Legal Marketing expert & Virginia Personal Injury attorney Ben Glass says “Gerry Oginski is the master of online video. If you have not seen his videos, you should. He’s done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to ‘know’ him before they even pick up the phone. His use of video on his website and his video blog is amazing.”

Susan Cartier Liebel, Founder of SoloPracticeUniversity.com says “Gerry Oginski, is the recognized guru on creating effective videos for lawyers. Educational marketing through video is the future. Gerry is your teacher.”

“Gerry Oginski is the guru about internet video marketing for lawyers. His approach of educating lawyers to provide clients, potential clients, and the general public with the content they need when they need it—and to do so in an engaging way that connects the attorney with the viewer—is helping attorneys communicate in the most effective manner possible.”
Ross A. Jurewitz, Esq.
JUREWITZ LAW GROUP
http://www.jurewitz.com

Mark Merenda, CEO of SmartMarketingNow.com for attorneys says “My clients love the fact that he’s a lawyer and not just some wedding photographer with a video camera.”

“Gerry’s videos are great! Aside from turning out technically superb pictures, he understands the legal marketing field, the right questions to ask, and the concerns attorneys have about their professional image. That means his subjects relax and convey an authenticity that could never be achieved by reading from a script. I highly recommend Gerry’s services to any lawyer who wants to create an instant bond with potential clients.” Mark Merenda, CEO SmartMarketingNow.com Naples, Florida 239-403-7755

Mike Acosta, Video Production Manager at www.HBProductionGroup.com says

“Gerry Oginski is the person many of us in the online video world consider solely responsible for the movement by law firms to use online videos on their websites. Gerry started doing this years ago when everybody thought it was too difficult, time consuming and required a huge investment. Gerry has single-handedly changed the way attorneys are viewed by their website visitors.

If I were a law firm looking to add online videos to my website, I would call Gerry Oginski and pay him to come conduct a seminar, about how to use online video as a law firm marketing tool. His expertise in the field is invaluable to any law firm looking to tap the greatest marketing tool ever to be used by law firms; online videos.”

Come join me for this webinar!

WHEN: MARCH 17, 2010
TIME: 12pm-1pm (Eastern)
How Do I Register? Click here: http://bit.ly/9TbMwP

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Kodak Zi8 Review by Dave Kaminski

Gerry Oginski — Wed, 03 Mar 2010 11:00:31 +0000

Dave Kaminski of Web Video University explains and demonstrates the Kodak Zi8. Take a look and decide for yourself if this camera is right for you.

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Lawyer Video Marketing – Most Attorney Video Stinks

Gerry Oginski — Sun, 28 Feb 2010 11:00:48 +0000

Stand Out From The Crowd-Be Different!

It’s true. 99% of attorney video truly stinks. It’s boring. It’s unimaginative. It lacks useful information. It’s stuffy. It continues to personify lawyers as inaccessible and unapproachable. Many lawyer videos do nothing but talk about themselves.

Guess what? In case you haven’t noticed, viewers don’t care about you. They only care about themselves. Until lawyers and their video producers recognize this, lawyers will continue to make video that stinks.

What makes a video stink? Two different possibilities:

1. Poor video technique, and
2. Poor content.

The easiest one to fix is poor video technique. Anyone can learn how to create a technically great video. There are many video companies and video producers who know how to create a crystal-clear video that looks beautiful to watch. The bigger problem is fixing the content. Many attorneys still emulate the TV commercial format for attorney advertising. This is a huge mistake. Viewers don’t want 30 seconds of drivel and being screamed at. They want something different. They want to hear how you can help them solve their legal problem.

Most video producers are unfamiliar with the type of content that viewers truly want. Why is that? Because most video producers, in fact none except for one, is an experienced trial attorney who markets their own legal practice using video. If you already use a video producer that you are happy with, ask them what they think the five most frequently asked questions are when a new client comes in to your office and sits in front of you. If they can’t tell you what your frequently asked questions are, how can they help you create content that you need in order to establish yourself as the expert in your field of law using online video?

An experienced trial attorney who is also a seasoned video producer will have a clear understanding of what content your viewers want to learn about so that you can create educational and informative video that will make you not only a logical choice for them to call for more information, but the only choice.

As with everything in life, you have a choice when creating attorney video. You can create great video with excellent content or not. The way to create great video is with a video producer who has tremendous experience helping other lawyers create exceptional video content.

If you are creating video, this next tip will save you thousands of dollars of your hard-earned money. Pay attention.

Video Tip:

Stop talking about yourself. Listen to other attorney videos on YouTube and count the number of times they say “I” or “me” or “my firm.” The results will shock you. Once you realize that video is not about you, you’ll have that “aha” moment where you will feel enlightened and ready to start creating useful video. When you do that, your video will no longer stink, and will instead be a source of inspiration for your potential clients.

About Gerry

How Really Smart Lawyers Are Using Video On The Web- New Book!

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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How I Got Booted Off a Video Sharing Site Without Warning

Gerry Oginski — Thu, 25 Feb 2010 11:00:24 +0000

Ever hear of Blip.tv or Dailymotion.com? You should have.

These are free video sharing sites. Naturally, I upload my videos there, among many others. I only post original content. I only post useful and educational material in my videos. I never violate terms of service. I respect others and expect others to respect me. I always respond to comments on my videos. I’m always considerate of someone else’s comments even though I may not agree with them. Well, guess what?

Today I received an abrupt e-mail from Dailymotion telling me my account was immediately suspended for violating their terms of service. They included a link to their terms of service page as a reason for why my account was disabled. I actually took the time to read through the entire thing, and when I came up for air, realized I had violated none of them. Since my account was disabled it took me 10 minutes to try and find an e-mail address for their support page. I then left a question for them seeking a detailed explanation that would account for why more than 150 videos I posted to their site would somehow all of a sudden violate their terms of service. No answer has been forthcoming.

One year ago the same thing happened to me with Blip.tv.

Here’s what happened:

I was going about my business doing what I love to do; creating and uploading educational and informative videos to market my legal practice. One day I got an e-mail from Blip.tv telling me my account was canceled, effective immediately and that the 100 videos that I had on their site would no longer be accessible. My e-mail inquiries asking for explanations were ignored. I finally received a terse e-mail reply from customer support which said:

“You have uploaded too many videos to our site. Have a nice day.”

Well, there you have it. Because I have taken the step of uploading “too many” videos to a free sharing site, I was immediately booted off, never to post video under that account again.

What can you take away from all this?

Remember the saying “Never put all of your eggs in one basket?” The same applies here. You have absolutely no control over any of the free video sharing sites. They can put ads on your videos and they can remove your videos. You better make absolutely certain that your videos are posted on your websites; your blogs and other places, because one day you to may be told “Your account has been disabled because you have uploaded too many videos.”

If you’ve had a similar experience, I encourage you to leave a comment about it.

Thanks for taking the time to read my blog!

_____________________

FosterWebMarketing.com

Tom Foster of Fosterwebmarketing had this to say: “Gerry, once again your attitude and your marketing is right on target. It AIN’T ABOUT YOU! it’s about what you can do to help someone, and if your video message answers that question in the clients mind – they will contact you 99% of the time. You are brilliant and I am happy to know you and read your contributions.”

Tom Foster

Fosterwebmarketing.com

Fairfax, Virginia

888-886-0939

___________________

How Really Smart Lawyers Are Using Video On The Web- New Book!

ABOUT GERRY

Gerry is a seasoned New York medical malpractice trial lawyer who has created over 250 informative videos to help consumers understand how lawsuits work in the State of New York. To see how Gerry has used video to promote his own law practice, take a look at his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help other lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective video creation system where he does everything for you except appear on camera, click here to learn more.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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