How Do You Expect People to Call You if Your Legal Marketing Videos Stink?

Really.

What do you expect to get out of your legal marketing videos?

  • Do you expect that people will magically find your videos?
  • Do you expect that potential new clients will find you fascinating?
  • Do you expect that people searching for an attorney will clamor to call you just because you posted a few videos that are really crap?

Sorry to burst your bubble, but most attorneys have the wrong expectations when they decide to create video to market their law firm.

  • They expect that their persona is enough to compel a viewer to call.
  • They expect that they’ll get calls just because they’re a great attorney.
  • They expect that anyone looking for an attorney who finds their video will automatically want to speak to them because of their past results.

If you are like most attorneys, you are WRONG, WRONG, WRONG  to have these expectations.

I don’t want to beat a dead horse here, but your expectations are crucial to understanding what works and what doesn’t when it comes to video marketing for attorneys.

  1. The first thing you have to do is get over YOURSELF. You’re not all that.
  2. The second thing you have to do is change your mindset when using video to market your law practice.
  3. Your viewer doesn’t care about you or about how great you THINK you are.
  4. Instead, your viewer ONLY wants to know how you can help solve their legal problem. THAT’S IT.

You don’t realize it yet, but most of your videos are NOT:

  • Fascinating,
  • Interesting,
  • Compelling,
  • Give a reason “Why,” or even
  • Useful.

There, I’ve said it. It’s a bit harsh to stomach, isn’t it? Better for me to tell you this now, than for you to scratch your head wondering why people are not interested in watching your lawyer videos.

ASK THEM TO PROVE IT

If you’re considering hiring just any old video production company to shoot your videos, ask them to prove to you that their videos have generated valid cases for  attorneys and they have generated a profit. Then ask them to show you details of the exact amount the case settled for and the attorney’s fee. I promise you, they won’t be able to do it.

If you want to learn about a case I settled recently for $1.6 million dollars because my client watched a few of my simple little videos and called me, then I encourage you to reach out to me at 516-487-8207.

CAVEAT…

Incidentally, this result is highly atypical. Just because I have been able to achieve this result (multiple times) does not in any way imply that you can do this yourself or that I can help you do this.

However, if you want to learn the techniques that I personally use so you can use them in your simple little legal marketing videos, then I encourage you to participate in one of my video marketing programs.

WARNING…

  • If you talk about your credentials, don’t call me.
  • If you want to talk about how long you’ve been in practice, don’t call me.
  • If you want to talk about how many collective years you and your partners have been in business, don’t call me.
  • If you want to say you fight harder than your competitors, don’t call me.

If, on the other hand, you have an open mind and realize that I may just have some great information that can help you, then pick up the phone and call me: 516-487-8207 or by email: Gerry@LawyersVideoStudio.com.

What are you waiting for? Go ahead and call…NOW  :-)

516-487-8207.

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Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins