Every Day You Wait to Create Legal Marketing Video is Another Day of Lost Opportunity to Be Found

By whom?

Your ideal client and consumer who is searching for you. That’s who.

You can sit on the fence.

You can be undecided.

You can sit around and wait as long as you want.

Every day that goes by is another day of lost opportunities for you and your law firm.

Imagine if you did not have a website today.

Imagine if a new potential client who needed your legal services wanted to learn about the type of law you handle. Imagine if someone actually gave them your name and they went online to look for information about you and your law firm.

If you didn’t have a website today, what do you think that potential client would think of you and your law firm?

Having a website today is a requirement.

Not only does it give you an opportunity to showcase who you are but it also gives you an opportunity to provide great resources for people who are looking to solve their legal problems.

If you do not have a website today, you are invisible and it is likely that potential clients and consumers will quickly go elsewhere.

So now imagine this scenario:

A consumer with a legal problem is looking to hire the right attorney to help solve their problem.

All of the websites that they are looking at look the same. All the attorneys have great results. They all look like they handle the same cases. They all talk about themselves and what motivated them to become attorneys.

Some law firms have articles and blog posts. Some don’t.

Some have legal marketing videos, many don’t.

When a consumer is actively searching for information about their particular problem and looking for an attorney to solve their problem, who do you think is more likely to get a call? Someone who has lots of great educational video or someone who has a simple static website?

You don’t have to create video.

You don’t have to provide great information for your ideal clients. You can let them go find that information on your competitors’ websites.

Honestly, video gives you the opportunity to show your expertise, your knowledge and your understanding of the type of legal problems that your consumers have.

You can wait all you want.

I guarantee you when consumers have a choice and make decisions about which lawyer they want to go to, the one without video is at a significant disadvantage.

Are you ready to get started?

Do you want an easy, simple and fun way to create a lot of great video in a single morning? If so, I invite you to reach out to make and see if we are a good fit. You can reach me at 516-487-8207.

Are you on the fence or are you going to make a decision?

Personally, I only work with attorneys who are able to make decisions. Call me…516-487-8207.

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Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins