D. J. Banovitz
D. J. Banovitz, Attorney at Law
I speak to lawyers across the country about video marketing every day. I am amazed that really smart attorneys ignore the most important question when deciding which video company to hire to create their educational videos.
Many attorneys are focused on the price. Naturally, that is always an important consideration.
However, I find that the attorneys who are so focused on price tend to ignore the most important question…
That to me, is the most important question for any attorney who is trying to create video to market his law firm.
Let’s face it, anyone at this point can create video and put it up online. Anyone.
It’s great to want to put up video to market yourself and your law firm. But you have to have a key strategy to do that. You have to understand the tactics behind that. You have to understand what works and what doesn’t.
The only question an attorney should be asking any video company they are considering hiring is “Have the videos you created for other attorneys generated calls?”
If yes, ask them how many.
Then ask, of those calls how many turn into valid cases? Ask them for a specific number. They won’t be able to prove it.
Then, ask them whether the videos they created have generated a profit for the law firm. If yes, ask them how much exactly.
They won’t be able to prove it. They won’t be able to give you any specifics.
Then ask them whether they use the same strategies and tactics by creating videos for their own marketing and whether that has gotten them attorneys as clients. If yes, ask them exactly how many and ask to speak to those attorneys.
When you are interested in creating great educational video to market your law firm, the investment to create those videos are but one factor.
If you would like to learn which video prompted an injured victim to call, which resulted in a valid case, which resulted in a settlement of $580,000, then I invite you to call me at 516-487-8207.
If you’d like to learn which video prompted a mother to call on behalf of an injured child that resulted in a valid case and a positive settlement, I invite you to call me.
If you’d like to see the video that prompted a young father to call me after his child was diagnosed with cerebral palsy which turned out to be a valid case that was ultimately settled for $5.1 million, then I encourage you to call me.
You won’t find any other video company in the country who can say the same.