Don’t Create Attorney Video For Cases You Don’t Want to Handle

Dental Implant

That seems like a strange title, doesn’t it? Especially coming from someone who creates lots of attorney video on a frequent and regular basis.

Let me explain.

A few years ago I was handling a very significant dental malpractice case here in New York. It involved a gentleman who had all of his remaining teeth removed and then had 20 dental implants inserted in one office visit. Needless to say, the treatment rendered by this “implant specialist,” was less than stellar. In fact it was awful. As we were scheduled to begin jury selection, I was able to settle this case for a very significant six-figure number. This was highly unusual for a dental malpractice case here in New York.

I created an attorney video called a “Dental Implant Horror Story.” (It was shot in standard definition and the audio is less than ideal.)

The reality is that most dental malpractice cases tend to have limited value and I do not handle 99.9% of them.

It turns out that my video sort of went viral, for an attorney video, and has generated close to 60,000 organic, natural views. It has also generated lots of comments. It has generated lots of calls and e-mails to my office.

The problem is that there are very few significant dental malpractice cases. As a result of creating this video I inadvertently opened up the floodgates for dental victims with minor disputes. I don’t want those cases.

Of course I could always remove the video and not have to deal with the calls and emails. However, I should mention that this video has generated valid cases that I have taken on. To really take this full circle, you need to watch the testimonial below that this gentleman gave me recently. It’s remarkable.


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One Response to Don’t Create Attorney Video For Cases You Don’t Want to Handle

  • Barry Doyle says:

    What a great testimonial. So great that you were able to help that gentleman, especially in light of what happened to him shortly afterwards. What a nice reminder of the value of testimonials, but more importantly the good we do for our clients.

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Well, we recently got two really good cases. We tracked where they came from, the client said they had watched our YouTube videos and they were calling us because of it. The crazy thing is I’m a non-believer. I’m always trying to break out of the box I’ve put myself in and it is amazing. People will call you because of the videos you post.

Greg Stokes
Stokes & Kopitsky, P.A.