Does Your Video Company Brand Your Video With Their Name?

deposition-what_is_it-1If they do, ask “Why?”

Why should they get free advertising off your video that you are using to promote your legal services; not theirs. Why don’t you make them pay to advertise on your video? That’s only fair. As a trade-off, maybe they’ll reduce your fee in order to put their name, website and contact info right on your opening sequence, so your online viewer sees your video production company info, and not yours.

Hello…lawyers. Attention all lawyers…WAKE UP! “I said HELLO!”

Do you hear what I’m saying?

You create a video to market YOUR legal services. Not to promote your web company. Why would you voluntarily agree to have their logo and name plastered in your video; in the intro, in the exit graphic and in the sidebar? It makes no sense. What consideration are you getting for giving them this exposure? Probably none.

This is their likely response: “It’s the only way we advertise. How else will someone find our work? If a viewer likes your video, they see our name and can come to us to create their video too.”

If this is the only way they have to promote their videos, then there’s a problem. In my opinion, they should not be riding your coattails. Do you really want your competitor watching your video to get an “AHA!” moment and say, “Hey, I want to use the same video company as this lawyer did.” No.

There’s no problem inserting their name and contact info inconspicuously somewhere in the video or maybe in the sidebar. But please don’t have it displayed in the opening credit or ‘brand’ the entire video with their name while your video plays. That’s just tacky and distracting.

If they want to advertise their company on your dime, ask them to pay for it. It’s that simple.

Thanks for taking the time to read my blog. Have a great day!

______________________

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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One thing I like about Lawyers Video Studio, is that it is work that is done largely by a lawyer – Gerry Oginski – who knows about law practice. He knows about clients, he knows what’s important to clients, and what kind of information is important to communicate. He’s also very technically astute and he has good technology and good people working with him, who have been very helpful in filming the videos that I have participated in. Gerry was very helpful in providing me with guidance on the tempo and how to present the subjects. I find Gerry’s guidance and direction to be very helpful. He helped me to think through what it is that the client needs to hear, what their perspective is, and to really focus the information on the audience. I would say that their process has been very useful, it’s been very informative. I feel like I have been very well guided in terms of how to go about the video process, how to think up the topics and how to present them. I would recommend Gerry Oginski’s video service.

Rich Beem
Beem Patent Law Firm