Does Your Attorney Video “Deserve” To Win an Award?

There are a number of websites and companies that go around giving awards to people who create great videos.

That’s nice.

Those websites promote the videos and drive traffic to their own websites. They encourage the “Winnees” (that’s not a real word, btw) to also promote the fact that their videos have won an award or two.

That’s also nice.

Here’s what these awards DON’T do:

  • They don’t convert a viewer into a caller
  • They don’t improve your ROI (return on your investment)
  • They don’t challenge you to create compelling content
  • They don’t identify the content a viewer wants to know and learn about
  • They don’t directly improve your revenue and your bottom line

If these video awards don’t do any of that, why would you care if you won an award or not?

The same reason everyone likes to win an award…ego.

Here’s my take on video awards…(not that you asked, but I’m going to tell you anyway)

They’re meaningless. Totally, absolutely meaningless. I say that from a video marketing perspective and nothing more. Ego should play no part in your initiative to educate and teach your online consumer or potential client.

You wouldn’t boast in your marketing materials that your videos have won 12 awards for blah, blah, blah.

The more important questions for me are:

  • Of those great videos, how many have generated calls to your office?
  • How many of those calls were good valid cases?
  • Of those good cases, what types of results were you able to achieve for those clients?

Then, you can track your ROI and determine if those “Award-winning” videos truly were effective.

Don’t worry about the awards, and focus on the bottom line. Make great quality video with excellent content your viewers want and need to know. That’s the winning formula.

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Testimonials

Gerry Oginski is the master of online video. If you have not seen his videos, you should. He’s done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to ‘know’ him before they even pick up the phone. His use of video on his website and his video blog is amazing.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA