Jack's Law Office
There are a number of websites and companies that go around giving awards to people who create great videos.
Those websites promote the videos and drive traffic to their own websites. They encourage the “Winnees” (that’s not a real word, btw) to also promote the fact that their videos have won an award or two.
That’s also nice.
Here’s what these awards DON’T do:
If these video awards don’t do any of that, why would you care if you won an award or not?
The same reason everyone likes to win an award…ego.
Here’s my take on video awards…(not that you asked, but I’m going to tell you anyway)
They’re meaningless. Totally, absolutely meaningless. I say that from a video marketing perspective and nothing more. Ego should play no part in your initiative to educate and teach your online consumer or potential client.
You wouldn’t boast in your marketing materials that your videos have won 12 awards for blah, blah, blah.
The more important questions for me are:
Then, you can track your ROI and determine if those “Award-winning” videos truly were effective.
Don’t worry about the awards, and focus on the bottom line. Make great quality video with excellent content your viewers want and need to know. That’s the winning formula.