Do Your Viewers Thank You For Your Great Attorney Video Content?

They should.

Mine do.

Truly they do.

When they call me after telling me they watched my videos, they actually thank me for giving them great content and information. It’s really cool to hear that.

When I tell that to other lawyers, they are shocked.

They think I’m giving away some sort of secret. They think I’m giving away the law as if it is part of some secret society that requires an uber-secret handshake to unlock.

The reality is I don’t talk about the law at all in my attorney videos.

I don’t give legal advice in my videos and neither should you.

But what type of information could you provide to a consumer who is actively searching online for information about their problem that would get them to say, “Thank you so much for providing this information.”

I’ll tell you what type of content would never get a thank you:

  • An attorney video bio. 
  • A video that talks about you or your law firm. 
  • A video that tells the viewer how long you have been in practice.

Do you think of viewer would ever call up and say “Hey, Mr. Attorney, thanks for your video I’ve spent three minutes watching you talk about yourself. I want to thank you so much for that wonderful information.” Not.

Why then do some lawyers create great educational content that their viewers love and appreciate and others still have no clue?

It all comes down to understanding who your ideal client is and who is helping you create your video content.

As I have repeatedly said, if the company you hire to create your content does not understand who your ideal clients are and what their legal problems are, how can they possibly help you create content that will get a viewer interested to watch what you have to say, compel them to watch till the end and then call you up and say, “Thank you so much for the great information you provided.”

When I first started to get thank you’s from viewers, I would ask them to write a brief testimonial about what they thought of my videos. It was really cool and exciting when that started to happen. However, when I began getting them on a daily basis, I realized it was quite overwhelming and after a while realized it was no longer necessary.

As we lawyers like to say Res Ipsa Loquitor. “The thing speaks for itself.”

I prefer to let my videos do the talking and let my viewers judge for themselves. Don’t you agree?

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avatarGerry, it was great to meet you and I am proud to say I have got my first video up on the web! Your online course is excellent. Take care.

David Brannen
Resolute Legal