Do You Have The Guts To Get Onto Video?

You think you have the guts to create attorney video?

You think it’s simply a matter of standing in front of the camera and pushing the red record button? You think it’s as easy as pressing the ‘upload’ button directly to YouTube without editing? It might look easy when the professionals do it but I guarantee you that unless you have the desire, the time and inclination to learn how to do it really well, it’s not easy.

Admittedly, it has become much easier to find video equipment that is convenient and simple to use. We even have push-button video publishing which allows you to take your flip camera and immediately upload your content directly to YouTube without even editing it. Although it’s convenient, if you are attempting to create good quality educational video to market yourself online, I will tell you right now that that is not the way to accomplish it.

Your online viewers tend to be relatively sophisticated and they’ve come to expect good quality video as a standard. If your video disappoints them in any way from the outset, you can be sure they will click away, never to return.

How do I know this? Because I see it every day. I receive calls every day from online viewers who call me asking me to help solve their legal problems after they have watched my videos. I have spoken to them and asked them about other videos they watch online in order to make that decision to pick up the phone and call me. I have also become an avid marketing student of online advertising.

If you have the guts to stand in front of a potential client and explain the law to them, you have what it takes to create great attorney video.

Traditionally, attorneys have shied away from things they are not familiar with or were too technical. One of the big hurdles for creating quality video was the expense associated with getting a camera crew into your office or you going to a video studio to shoot your formal and often pretentious message.

A viewing public searching online for an attorney to solve their problem does not want to see stuck-up attorneys talking about themselves. Instead, they want answers, and they want them now. While I always advocate never giving legal advice in your videos, there’s plenty of other content to discuss that will show off your expertise.

Most video production companies that create attorney video are quite proficient at creating good quality video. However, none of them have an experienced medical malpractice trial lawyer as their video producer. If you haven’t read my blog post titled

20 Questions You MUST Ask When Choosing a Video Production Company

I highly recommend reading that when choosing which video company you should hire to create your lawyer video.

Most attorneys don’t want to be involved in the nitty-gritty of learning all the technical details of how the equipment works and how to get the video compressed and edited and up online. Instead, they simply tell me “Gerry, just get this done for me so I can go back and do what I do best; which is practice law.”

Lawyers who join my total online video solution learn how simple, fun and easy it is to create video to market themselves online. There’s nothing technical to learn. We do it all for you. All  you have to do is show up and start talking.

The real question is not whether you have the guts to get onto video. The real question is whether you have the insight to recognize how powerful video is and how powerful video will be in the future.

All the big Internet companies including Google, Cisco and YouTube strongly believe that video content will represent 80 to 85% of all content within the next three years. That is an incredible statistic. If you are not creating video today just think how far behind you will be two or three years from now.

Do you remember when websites were used by attorneys as static business cards because we didn’t know what to put online? Finally lawyers realized that they could use them to promote themselves beyond the standard attorney directory listing that everybody else was using.

Consumers and potential clients expect you to have a dynamic website now. If you don’t, online viewers seriously question whether you have what it takes to be technologically up-to-date to handle their matter. With video becoming the standard method of providing online content, lawyers who fail to create video content will become less relevant as your colleagues and competitors pass you by.

Want to learn how to use video to market your law practice today? Spend the next 58 seconds watching this video to learn more.

Best regards, and thanks for taking the time to read my blog.

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4 Responses to Do You Have The Guts To Get Onto Video?

  • Thom Welch says:

    Gerry–awesome and incredibly helpful articles–looking into video more seriously as a result–Where did you get that great artwork caricature of you?–great addition that really warms up the site and makes you even more seemingly accessible, friendly, etc?–I’d like to find the artist to do something like that for me…
    great work–thanks again for making this your passion–we all stumble upon you and benefit…
    Thom Welch

  • Hi Thom,
    I’ll get you that info next week, and thanks for your kind words. The caricature was a great idea that I got from Jim Palmer, The Newsletter Guru.

    Gerry

  • Hi Gerry,

    This statistic jumped out at me:

    “All the big Internet companies including Google, Cisco and YouTube strongly believe that video content will represent 80 to 85% of all content within the next three years.”

    Can you point me towards any sources? I’d like to learn more.

    Thanks

    Robert

  • Robert,
    Take a look at what Jeanette Gibson, the New Media director at Cisco has to say in this video.

    “Video is the killer app,” according to her at Cisco.

    Gerry

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Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins