They Didn’t Even Know Where the Video Links Went To

Gerry's video camera

Gerry’s video camera

I was getting ready to shoot video with a group of attorneys the next day. I was scouring their website to see what they were doing and I was shocked.

I didn’t believe it.

I checked one video link. Then another. Then another.

Finally, out of frustration, I checked all their links to their videos. The same thing happened each time…

Every time I clicked on a link on their website, it took me out of their website and directly to a video on YouTube. That’s right, they took the viewer/reader FROM THEIR WEBSITE and immediately delivered them RIGHT TO YOUTUBE.

WHY??? WHY WOULD THEY DO THAT??

I couldn’t figure out why. I was amazed. There was no rational explanation. None.

None of their videos had been embeded on their own site. They had no private video players that would allow a viewer to remain on the law firm website while watching their video.

This was crazy.

They had invested heavily in their website. The company they used and the marketer who was helping them set the video links up. It made no sense.

The next day, I shot great educational video with the attorneys. At the end of their shoot, I revealed to them what I found on their website. They had no idea.

The attorneys didn’t know. Their current marketing person didn’t know. Nobody had ever taken the time to go through their own website and see what happened when you clicked on a link or a video link.

This was totally hands-off marketing being left up to someone who probably wasn’t the most stellar online marketer.

The attorneys relied, to their detriment, on someone who didn’t know how to embed a YouTube video onto their website. They relied on someone who didn’t know you don’t want to take a viewer away from your website. You’ve invested tremendously to get a viewer to your website. The last thing you want to do is to immediately get them out of the center of your online universe.

By the time I left for the day, I gave their current marketer instructions on what to do to fix the problem and told him it had to be fixed, especially since we’ll be sending him the first series of videos shortly and they need to be correctly uploaded/embeded into their website.

I couldn’t believe they didn’t even know where the video links went.

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Testimonials

Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares
https://www.facebook.com/photo.php?v=10151129347056196&set=vb.183306715043094&type=3

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins