I’ve known Dick Larkin a long time.
In online years.
I’ve followed his marketing info for years online. He was a big Yellow Pages marketing guy. You can imagine my surprise when he contacted me one day and asked if I would be willing to join him on his podcast. I said sure!
For those of you do not know Dick, you should explore his website and learn about the great content he provides. He’s a very savvy and sharp marketer and is clearly someone to follow consistently.
Here is Dick’s email intro he used to his list of 10,000 people:
Lawyers and Yellow Pages go together like Illinois Governors and handcuffs.
But not for Gerry Oginski. He was so frustrated with his Yellow Pages ad performance that he began producing videos sharing his knowledge on YouTube.
A solo professional medical malpractice attorney in New York, Gerry freely dispensed the information that potential clients wanted.
Not only did it propel his practice into the stratosphere, but he opened a thriving marketing business to help other attorneys do the same.
Listen to the Commando Marketing Podcast for the complete story in his own words.
Without further ado, here is the podcast interview.
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