CREATING ONLINE VIDEO FOR LAWYERS- Part 6

By Gerry Oginski, Esq.

HOW I LEARNED TO CREATE ONLINE VIDEO

In the Spring of 2007 I decided I was not going to pay tens of thousands of dollars to put video on my website and online. I realized there was a better way. Do it myself. Instead of simply hiring a website company to create video for me and take every last penny of my advertising budget, I thought I could learn enough to create online video on my own.

I spent the next six months researching everything I could about online video. I learned about lighting and sound production. I learned about the different cameras and equipment. I learned about video editing software and what I would need to create multiple and frequent videos.

In the first few weeks of learning how to create videos, I decided I could not wait any longer. I was itching to make my first video. Ugh. What a disaster. Before investing in good lighting equipment, good microphones and a good camera, I used my webcam attached to my iMac computer. I put a video projector screen behind me because I did not want the webcam to pick up the fact I was sitting in my office at home, with my bookshelves full of children’s books behind me. Looking back now, more than a year has passed, and my kids still make fun of me because of this video.

“Dad, you look like a bobble head.”

“Dad, the lighting is terrible.”

“Dad, your face is so close to the camera, you look ridiculous.”

“Dad, the glare is awful and you’re reading from the computer.”
(It didn’t help matters that I had just had a haircut and you could see down to my scalp!)

At the risk of being ridiculed further, I give you the link to show you what my first video looked like. It’s not pretty. It was six minutes long, and I called it

“How to hire a medical malpractice attorney in New York”

Ironically, this little video clip continues to rank highly when someone does a search for a medical malpractice lawyer in New York. That’s why I kept it online and have not removed it- even though, looking back, it’s an awful video.

In a little while I’m going to give you the titles and url addresses of some recent videos I created and you’ll notice a dramatic difference.

When I started to create these online videos, I came up with topics that would be of interest to viewers looking for a lawyer online. I asked myself “What information do most potential clients want to know when they walk into my office?”

Most website viewers looking for a lawyer online are starved for information. They want to know the process of how a lawsuit works. These injured victims are coming to me because they don’t know the secrets of how lawsuits in New York work; they don’t know how a medical malpractice lawyer evaluates a case; they don’t know the time limit to bring a wrongful death lawsuit; they don’t know how much time they have to file a claim against a municipality.

Attorneys know the secrets! Unless you’ve gone through the litigation process before or know a lawyer you can ask, most people don’t have this information. Traditionally, the only way that an injured victim would learn the ‘legal secrets’ by (1) calling a lawyer’s office, (2) making an appointment for a consultation, (3) showing up for the appointment, and (4) speaking to a lawyer. I know for a fact that many people find the process of hiring a lawyer intimidating.

MAKE IT EASY FOR YOUR WEBSITE VIEWER

So why not make it easy for a potential client to get to know you before ever coming into your office? Why not show them how smart, educated, experienced and confident you are, before they ever pick up the phone to call you?

If you begin to recognize the incredible benefits of educating your potential client before they come into your office, you start to see tremendous opportunities. Not only can you create a set of videos with your frequently asked questions, but when that potential client calls you because you offer tons more information than your competitor, you have already saved yourself an incredible amount of time having to repeat the answers to those frequently asked questions. These clients are now coming to you having already been educated by you.
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Join me for the next installment when I explain why some lawyers are worried and scared to create videos for their website.

About Gerry:
Gerry Oginski is a New York medical malpractice, wrongful death and personal injury trial lawyer practicing law in the State of New York. He’s been in practice since 1988 and has currently created and uploaded over 120 educational video tips on medical malpractice and injury law for consumers to view.

Gerry is a prolific writer and in addition to publishing informative articles online, he is an “Expert Author” at www.Ezinearticles.com, and writes a regular column called YouLaw, devoted entirely to evaluating lawyer videos.

Potential clients call Gerry after watching his videos, not only to thank him for providing the information, but asking for more.
Gerry is available to help you create your educational online videos and can be reached at 516-487-8207, or lawmed10[at]yahoo.com.

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Testimonials

I decided to create a whole video library to help educate consumers in my market about auto accidents and other injury claims, and also to help supplement other advertising. I chose not to do this on my own because I do not have the time to sit down and put all this together and figure it all out. And I wanted sort of a turnkey solution. I definitely recommend Gerry. I mean, you know, I think it’s a great program and I have been here all day and I’ve shot, I don’t know, 40, 50 videos. And so it’s hard to get that accomplished especially for what you’re getting. You know, you have to go to a studio somewhere, it’s on site. And I would definitely – the ease of this – I would definitely recommend it to any colleague or friend.

Charles Pitman
Charles Pitman Injury Lawyers, LLC