CREATING ONLINE VIDEO FOR LAWYERS- Part 5

By Gerry Oginski, Esq.

THE BIG WEBSITE COMPANIES THAT OFFER VIDEO

I’m going to describe a few of the big companies that heavily market to attorneys. Then, when I’m done talking about all the great things these companies do, I’m going to show you why their business model simply does not work, and in my opinion, simply creates another round of “Do another set of videos, more than you did last time, really…it’ll work and bring in new clients…”

I have to start out by saying that Tom Foster at Fosterwebmarketing.com has one of the best video set-ups I’ve seen anywhere. I distinguish his set-up because his company is much more effective and reasonable than the others I list below. Tom is, in my opinion, one of the most knowledgeable and up-to-date web marketers for attorneys anywhere. [He's also my webmaster!]

As much as I do not want to mention these other companies and give them free advertising here, it is important for you to know about them, so you can see for yourself that what I’m telling you is true.
Here we go.

GREAT WEBSITE COMPANIES THAT DO GREAT VIDEO:

Consultwebs
http://www.consultwebs.com/video.htm Dale Tincher is the face behind the video production team here. He’s got a great product.

Einsteinlaw
http://www.einsteinlaw.com/html/video-websites.html
They have a very slick, cool-looking set of video-players and an excellent end product. I really like their work. Very professional and very high-end.

Faces Media
http://facesmedia.com/
They create a wonderful video. Using a ‘green-screen’ effect where they shoot the video with a green screen behind the attorney, and later in the post-production phase, digitally insert a pleasing background. Their videos typically use an off-camera angle approach, as if the attorney is giving an interview. Their videos are totally professional and also high-end.

Findlaw
http://www.lawyermarketing.com/CM/Products/Your-Shot.asp
This is the white elephant in the room. They’re big. Really big. They have lots of reps all across the country. Their videos are usually well conceived and produced. I think they’re on the same playing field as the others mentioned above. Their video players are not as polished as the others, but for an attorney video, I think they do a good job.

THE COST TO CREATE VIDEO WITH THESE COMPANIES

Hold onto your wallet. I know for a fact how much each one of these companies charge to create, produce and put video on a website and on the internet. I called and spoke to reps from each one of these companies. Without telling you which had the highest cost and which was the lowest cost, I will tell you the range for the video services they offer was from $7,500 all the way up to $33,000. That’s not a typo, and it’s not a misprint. That’s a heck of a lot of money for just one “set” of video clips.
I don’t know about you, but as a solo practitioner, I was not willing to spend $10,000, $15,000 or even $25,000 on a single set of video clips. You know of course that the website rep cannot ever guarantee that you’ll get a single call or email as a result of these very expensive video clips.

The cost is outrageous. Yes these companies have a great product, and yes they do a good job, but is it worth $7,500 all the way up to $33,000? Not to me it isn’t.

CONVERSATION WITH A FINDLAW REP

I have to tell you about my recent conversation with a Findlaw rep. I called him after seeing a video he created for another attorney. He was very knowledgeable about how everything worked. He told me the cost to create the four or five video clips lasting about one minute each cost approximately $8,000-$10,000. “OK,” I said. “What if the attorney wants to come back and shoot some more video. How much would you charge to do another ‘set’ of videos?” He said “Uh, we’ve never had an attorney come back to do another set of videos, so I don’t know.”

Do you know why those attorneys never went back to do more videos with the FindLaw rep? Because of the astronomical price associated with creating the videos. It was at that point that I realized there was something fundamentally wrong with the business model being used by these website companies.

If a lawyer wants to create more than one set of video clips, it would cost huge amounts of money. Who wants to pay outrageous amounts of money to do multiple videos? I sure don’t.

HERE ARE 5 GREAT WAYS TO USE INNOVATIVE VIDEO

Talk about new legal precedent just handed down from the Court of Appeals. [Lawyers who do not take advantage of online video, lose the ability to get their message out and show viewers that they’re up-to-date with new legal decisions in their practice area.]

If a defective pharmaceutical product has just been recalled, a creative attorney can produce a set of videos about how product liability cases work; explain what a product liability attorney looks for when deciding whether to accept a case; and inform viewers about how a lawyer can help a viewer who may have been exposed to this defective product.

When the New York State Department of Heath cites a hospital for violations of medical guidelines, an attorney with the ability to create online video quickly can let viewers know about the implications of the Health Department findings; explain how these findings are used and whether you can use these findings of fact to establish some evidence of liability.

Create a set of videos explaining to viewers how you evaluate a case and what it takes to have a worthy and meritorious case.
Explain the time it takes to draft a simple will; create trusts; negotiate contracts, or any other topic that you deal with on a regular basis. Explain what documents you need for a will and why.

DOMINATING THE VIDEO SEARCH ENGINES

There are distinct advantages to dominating the video search engines with timely news-related video clips. Not only do the video search engines pick up the text associated with the videos, but a normal Google search is more than likely to pick up the video clip as well.

It is not uncommon for a newly released video clip that has been optimized for the search engines to show up multiple times on the same page of Google.

Join me for the next segment of this article when I tell you how I learned how to create video for my website and my video blog.

About Gerry:
Gerry Oginski is a New York medical malpractice, wrongful death and personal injury trial lawyer practicing law in the State of New York. He’s been in practice since 1988 and has currently created and uploaded over 120 educational video tips on medical malpractice and injury law for consumers to view.

Gerry is a prolific writer and in addition to publishing informative articles online, he is an “Expert Author” at www.Ezinearticles.com, and writes a regular column called YouLaw, devoted entirely to evaluating lawyer videos.

Potential clients call Gerry after watching his videos, not only to thank him for providing the information, but asking for more.
Gerry is available to help you create your educational online videos and can be reached at 516-487-8207, or lawmed10[at]yahoo.com.

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Testimonials

Gerry – I can’t thank you enough for guiding me through what would have been a disaster had anyone but you been behind the camera. My power point slides somehow disappeared from my laptop when using the hotel wireless internet … or maybe it was my “fat finger.” In any event, I knew the stuff because I had been giving public seminars on the content for years. But I tend to freeze without a visual cue. So, without visual cues, the day could well have been a huge disaster. While my practice niche is Elder Law, not PI or MedMal, you were like a football or basketball coach; despite my usual stumbles without visual cues, you were successful in getting me to go beyond the stumbles to a successful video shoot. Many thanks for your coaching!

Richard Habiger
HabigerElderLaw.com