A Cheap Marketing Ploy…What a Car Dealer Did to Annoy the Heck Out of Me

Just bought this for my wife

Just bought this for my wife

I just bought a new car for my wife.

When I picked up the car, the dealer had only filled the tank with 3/4 of a tank of gas.

I said “What’s the deal? Why bother filling the tank with 3/4? Why not a full tank of gas?”

The dealer laughed and said no dealers give you a full tank of gas.

I said that’s bullsh*t, since I just bought another car the week before and this other dealer eagerly gave me full tank of gas.

He said unless you had a special arrangement to get a full tank, you don’t get a full tank.

By the way, this is the same dealership that sent a thank you note on folded copying paper with what looks like a kindergarten computer program that is about 15 years old. It wasn’t even personalized.

Let me ask you this question…

Don’t you think they’d have a better customer interaction if they spent a few more dollars to fill the damn tank than have me rant in a blog post and tell all my friends about this stupid half-assed attempt at marketing? Sorry, 3/4 attempt at marketing?

A good story gets shared with your good friends.

A bad interaction gets shared with hundreds and thousands.

They don’t have a clue.

As for their marketing…they leave a lot to be desired.

Bottom line…if you’re going to do something special for your customer or client, go all the way and not half-assed.

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I think we shot at least 50 videos in one day, which to me was amazing. That was probably the thing I was most nervous about when you said we were going to shoot 50 videos, I thought we would be here until midnight and it’s well short of midnight when we finished. So I’m really pleased with the amount of work that we got done in one day.
I would say call Gerry. He’ll spend the time with you on the phone to talk to you about what he does. It’s not a hard sell.

Stephen Hamilton
Law Office of Stephen Hamilton