A Cheap Marketing Ploy…What a Car Dealer Did to Annoy the Heck Out of Me

Just bought this for my wife

Just bought this for my wife

I just bought a new car for my wife.

When I picked up the car, the dealer had only filled the tank with 3/4 of a tank of gas.

I said “What’s the deal? Why bother filling the tank with 3/4? Why not a full tank of gas?”

The dealer laughed and said no dealers give you a full tank of gas.

I said that’s bullsh*t, since I just bought another car the week before and this other dealer eagerly gave me full tank of gas.

He said unless you had a special arrangement to get a full tank, you don’t get a full tank.

By the way, this is the same dealership that sent a thank you note on folded copying paper with what looks like a kindergarten computer program that is about 15 years old. It wasn’t even personalized.

Let me ask you this question…

Don’t you think they’d have a better customer interaction if they spent a few more dollars to fill the damn tank than have me rant in a blog post and tell all my friends about this stupid half-assed attempt at marketing? Sorry, 3/4 attempt at marketing?

A good story gets shared with your good friends.

A bad interaction gets shared with hundreds and thousands.

They don’t have a clue.

As for their marketing…they leave a lot to be desired.

Bottom line…if you’re going to do something special for your customer or client, go all the way and not half-assed.

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Gerry is an absolute master at getting you to relax and speak to the camera in such a way that the clients – the potential clients – are going to be receptive to the message that you’re giving them. I decided to use video to market my law firm because YouTube is the second largest video search website on the internet, next to Google. And at some point in time, is probably going to overtake Google. So, I think it’s absolutely critical to have content out there to appeal to potential clients in your practice area. I would go to Gerry Oginski and really learn what a master in this area would do for you. Because it is absolutely clear that Gerry’s understanding of shooting video – in particular for personal injury trial lawyers- is so far beyond anybody else in this area that you would doing yourself a real disservice if you spent your money any other way

D. J. Banovitz
D. J. Banovitz, Attorney at Law