A Cheap Marketing Ploy…What a Car Dealer Did to Annoy the Heck Out of Me

Just bought this for my wife

Just bought this for my wife

I just bought a new car for my wife.

When I picked up the car, the dealer had only filled the tank with 3/4 of a tank of gas.

I said “What’s the deal? Why bother filling the tank with 3/4? Why not a full tank of gas?”

The dealer laughed and said no dealers give you a full tank of gas.

I said that’s bullsh*t, since I just bought another car the week before and this other dealer eagerly gave me full tank of gas.

He said unless you had a special arrangement to get a full tank, you don’t get a full tank.

By the way, this is the same dealership that sent a thank you note on folded copying paper with what looks like a kindergarten computer program that is about 15 years old. It wasn’t even personalized.

Let me ask you this question…

Don’t you think they’d have a better customer interaction if they spent a few more dollars to fill the damn tank than have me rant in a blog post and tell all my friends about this stupid half-assed attempt at marketing? Sorry, 3/4 attempt at marketing?

A good story gets shared with your good friends.

A bad interaction gets shared with hundreds and thousands.

They don’t have a clue.

As for their marketing…they leave a lot to be desired.

Bottom line…if you’re going to do something special for your customer or client, go all the way and not half-assed.

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Gerry, I want to thank you, you’ve helped me – not just to use video that actually converts and gets me what I want from the video that I use on the web. You have consistently delivered information to very smart, very savvy businesspeople – lawyers and professionals – that they just rave about and that they are going to start implementing in the next couple days to radically change and transform how they deliver the value to clients and how they get paid for it. Gerry, thank you! Fantastic!

David Frees
Unruh, Turner, Burke & Frees