A Cheap Marketing Ploy…What a Car Dealer Did to Annoy the Heck Out of Me

Just bought this for my wife

Just bought this for my wife

I just bought a new car for my wife.

When I picked up the car, the dealer had only filled the tank with 3/4 of a tank of gas.

I said “What’s the deal? Why bother filling the tank with 3/4? Why not a full tank of gas?”

The dealer laughed and said no dealers give you a full tank of gas.

I said that’s bullsh*t, since I just bought another car the week before and this other dealer eagerly gave me full tank of gas.

He said unless you had a special arrangement to get a full tank, you don’t get a full tank.

By the way, this is the same dealership that sent a thank you note on folded copying paper with what looks like a kindergarten computer program that is about 15 years old. It wasn’t even personalized.

Let me ask you this question…

Don’t you think they’d have a better customer interaction if they spent a few more dollars to fill the damn tank than have me rant in a blog post and tell all my friends about this stupid half-assed attempt at marketing? Sorry, 3/4 attempt at marketing?

A good story gets shared with your good friends.

A bad interaction gets shared with hundreds and thousands.

They don’t have a clue.

As for their marketing…they leave a lot to be desired.

Bottom line…if you’re going to do something special for your customer or client, go all the way and not half-assed.

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