Category Archives: website

Smart Marketing Tips by Mark Merenda

Today’s video is an interview with Mark Merenda, president of SmartMarketing for attorneys. I had a chance to talk with Mark while vacationing with my family in Naples last week. I was impressed with his marketing strategies that he uses to help attorneys market themselves. Impressively, SmartMarketing has the reach and capability to help attorneys…

Gerry’s Attorney Video Tips at Law.com- This Week: Lighting

Attorney Video Tips: LightingBy Gerry Oginski, Esq.Special to Law.comMarch 19, 2009 Some attorneys think that if they shoot a video in their office, the lighting will look good. Others think that because they have a nice corner office with big windows and a great view that shooting their video in front of the big picture…

Gerry's Attorney Video Tips at Law.com- This Week: Lighting

Attorney Video Tips: LightingBy Gerry Oginski, Esq.Special to Law.comMarch 19, 2009 Some attorneys think that if they shoot a video in their office, the lighting will look good. Others think that because they have a nice corner office with big windows and a great view that shooting their video in front of the big picture…

Another Law.com Article-Attorney Video Tips-Cameras

So you want to jump on the video bandwagon and start creating video? Well, here you go. Just click “Record” on your webcam and start talking about what a great attorney you are. Then click “Upload to YouTube” and you’ll be an instant celebrity, overnight. To read the full article about video cameras and equipment…

Gerry’s Video Tip of the Day (or night)

Get your secretary or paralegal to do a video too. Transparency on the internet is very important. Show a viewer how your secretary helps get your work done. Show their work space. Have your secretary explain why she likes working at your firm and how she interacts with your clients. Viewers eat this up! They…

Gerry's Video Tip of the Day (or night)

Get your secretary or paralegal to do a video too. Transparency on the internet is very important. Show a viewer how your secretary helps get your work done. Show their work space. Have your secretary explain why she likes working at your firm and how she interacts with your clients. Viewers eat this up! They…

Another Law.com Article To Help Lawyers Create Their Videos

Just published article #4 in a series of tips to help lawyers understand how to create online video. Importantly, in these series of articles, I discuss not just what to put in your lawyer videos, but more importantly, what not to do. Today’s article discusses how long to make your videos and also what type…

Great Neck lawyer turns to Web video marketing

Here’s an article that Newsday just did today on how I use web video marketing in my practice. It’s a quick read and very informative. Click here for the article.

CREATING ONLINE VIDEO FOR LAWYERS- Part 8

By Gerry Oginski, Esq. Look back at the history of attorney advertising In the ‘olden days’ the only way to get new clients was to hope someone walked into your storefront office. Then you hoped someone you knew would refer someone in need of an attorney. You took potential clients to lunch; played golf with…

CREATING ONLINE VIDEO FOR LAWYERS- Part 6

By Gerry Oginski, Esq. HOW I LEARNED TO CREATE ONLINE VIDEO In the Spring of 2007 I decided I was not going to pay tens of thousands of dollars to put video on my website and online. I realized there was a better way. Do it myself. Instead of simply hiring a website company to…