My computer had only 41 GB of hard drive storage left. I was trying to find out where I was losing so much hard drive space. The answer for me was obvious. Editing video takes up an enormous amount of resources on my hard drive. That is why I have multiple external hard drives.
Category Archives: web video
5 Video Marketing Myths; Part 2
It was clear to me that this expert did not understand the production costs involved with creating a video marketing campaign. He did not understand the value associated with creating 50 or 100 videos.
Lawyers: Still Using Carbon Paper or Manual Typewriters?
For those of you too young to know what carbon paper is, every time you put the initials “cc” that means carbon copy. Where did that come from? Many years ago before there were copying machines, lawyers had to insert a piece of carbon paper in between two sheets of paper.
Lawyer Marketing: TV Ads v. Online Video- Part 3
In today’s article we explore PRODUCTION
When shooting a TV commercial, an attorney typically has two choices:
(1) Go to a TV studio or
(2) Have a video production crew come to their office
A TV studio is a controlled environment where the team can control all aspects of audio, lighting and video quality. A green screen is often used. The attorney’s office is different and the first thing that needs to be evaluated is where the commercial will be shot within the office. Audio concerns arise; heating, ventilation and air conditioning are an audio perfectionist’s nightmare.
Lawyer Marketing: TV Ads v. Online Video- Part 2
The TV lawyer knows he wants a commercial that tells the world he’s experienced and has the ability to handle certain types of cases. He must rely on the TV producer to help him create a script that highlights the purpose of the ad, shows viewers they can do the job and then give a call to action which tells a viewer what they should do next.
Lawyer Marketing: TV Ads v. Online Video
In one corner…Lawyers with TV ads.
In the other corner…Lawyers using online video.
The TV ad lawyer weighs in as the big gorilla in the room. The oldest form of lawyer advertising around. It’s an oldtimer with proven results.
The online video lawyer is a newcomer; a relative lightweight packing a powerful punch.
The TV lawyer has 30 seconds to tell his viewer why
Video Marketing: It’s All About the Relationship
I returned from a fascinating legal marketing seminar hosted by AVVO a few weeks ago, where I was speaking about video marketing. Everybody at the seminar wanted to find a way to improve their search engine optimization to get more traffic to their website. However, if a viewer arrives on your website and you are unable to develop a personal relationship, all of your efforts will be wasted. Naturally, I do not mean creating an attorney-client relationship. Rather, a personal relationship.
Somebody Offered to Buy My Domain Today
I’m not talking about the domain for this blog, http://lawyersvideostudio.com. Instead, I’m talking about my medical malpractice domain http://www.oginski-law.com. That is the center of my online universe. It’s an established website with thousands of pages of content.
Lawyers: Do Not Attempt To Create Video On Your Own Until You Watch This Video
“Objection, your honor…he doesn’t know how to create video on his own!”
Lawyers love making objections. Watch the video to learn about a common objection to hiring an experienced video production company and see why their objection is OVERRULED. (And there’s no right of appeal either!)
6 Months With My Canon T2i dSLR
It’s been a while now since I bought my digital SLR camera that also takes hi-definition video. I got it right before we went on a family vacation to Grand Cayman in the Caribbean. I wrote a blog post about 938 photos I took on that vacation.
Since that time I have taken over 7,000 pictures with this camera. Do I like it? You bet I do. It’s a great camera that I’m still learning about. I’ve learned that you don’t want to use your dSLR to shoot fast-action video on the soccer field. You can read that blog post here.
