You think you have the guts to create attorney video?
You think it’s simply a matter of standing in front of the camera and pushing the red record button? You think it’s as easy as pressing the ‘upload’ button directly to YouTube without editing? It might look easy when the professionals do it but I guarantee you that unless you have the desire, the time and inclination to learn how to do it really well, it’s not easy.
If you’ve been following my blog posts, you know I use a Canon Vixia HF S10 to shoot my own videos. Great camera, excellent quality and it does everything it’s supposed to do.
I recently sold my Sony digital camera to a great trial attorney in Virginia (thanks Sandra!) and needed to upgrade. I took the [...]
# Let your yellow pages rep design your ad. Why? Because the same design group designed all of the attorney ads. These folks clearly never learned about direct response marketing and individualistic marketing. Most attorneys are finally realizing that the yellow pages are becoming less and less relevant today.
# Create a newsletter and send it to your list…
THE REACTIONARY LAWYER
Do you wait for things to happen and then react to them? Do you have too many cases where the best you can do is just put the fires out and simply react to everything your adversary does?
THE PROCRASTINATOR
Are you a procrastinator and wait till the last minute to get that legal brief into the court? Do you let time-sensitive matters sit on your desk until you absolutely must get it done? Do you wait till your client calls you and asks whether you did what you were supposed to do?
Do you know what the Ken Burns effect is? If you’re a photo buff, you will. It’s where your photo editing program magically takes a still photo and creates movement to make it appear as if it’s a moving image. It’s really cool to see during a slide show. Ok, now you know what a Ken Burns effect is, but what is the John Burns effect?
I’m glad you asked. It’s when a really smart attorney recognizes that…
Click on the link to read the ad (pdf file). Think you’re different? Think you stand out from the crowd? Show me. I’m looking for an attorney who uses online marketing and video to set yourself apart from your competitors. Read the ad, and if that’s you, drop me an email at gerry@lawyersvideostudio.com and show me how you’re different from your competitors.
I am always looking on the web for video production companies that offer good value for your money.
I came upon Martindale-Hubbel’s video service and thought you’d want to know what they charge for creating video. Then you can compare it to what I offer and ask yourself which has a better value.
To create a 1 minute video, they charge…
Ask yourself what type of person would fly from California to Long Island New York just to shoot video with me?
The answer is, a really smart personal injury trial lawyer who recognizes how important it is to have a trial lawyer as your video producer.
John Burns was an airline pilot flying wide-bodied jets before he decided to become a personal injury trial lawyer in Southern California.
I am thrilled to be back from a lecture I presented to over 250 attorneys in Fairfax, Virginia about the benefits of creating educational video to market their law practices. Before leaving New York, I had visions in my mind of the crowd going wild; jamming to the music; raising their hands and singing along; demanding more and then of course chanting my name for an encore. Then I woke up and realized it was a daydream of sorts.
There are some lawyers who still don’t get it. They still think the yellow pages is relevant today. There are other lawyers who don’t blink to pay $50,000 for TV marketing campaign. There are still some lawyers who think Craigslist is a great way to market themselves and their legal services.
All of the traditional forms of attorney advertising are becoming less and less relevant today, especially since most people go online to get information; free information.
