Show them how video works.Take them to YouTube and type in their practice area and geographic area, i.e. New York Medical Malpractice attorney. Then filter the results by the upload date. Search for most recent videos first.
Show them how video works.Take them to YouTube and type in their practice area and geographic area, i.e. New York Medical Malpractice attorney. Then filter the results by the upload date. Search for most recent videos first.
I have said it before. You need to engage your viewers in a conversation. Looking at YouTube’s new analytics tool, one of the ways YouTube judges how relevant your videos are, are by the number and quality of comments on your videos.
A few reasons:
You didn’t ask them to.
Your content stinks.
Nobody’s interested in what you have to say.
You have not optimized your content in order to get found.
The way you present your content is not very engaging.
It’s true. I received the official looking certificate from the Unites States Patent and Trademark Office today. You can see the certificate in the photo here.
That statement was made by YouTube’s Robert Kyncl, the head of global partnerships, who took the stage at a large marketing seminar.
Why is that significant, and what does that mean for you?
It’s easy if you have the equipment. It’s easy if you have an up-to-date video camera, good wireless microphone and a good set of soft box lights. It’s easy if you have experience using all this equipment. It’s easy if you know what to talk about. It’s easy if you’ve created hundreds of videos.
You are an experienced attorney and you scoff at the idea that you could learn anything from a nine-year-old. You are skeptical. Yet, you have read the title and the first line of this post. That’s a good start.
There many lawyers who are afraid to take the bull by the horns for fear of change and fear of the unexpected. They are not willing to invest in themselves in order to improve their marketing, their lives and their overall success.
You already know that the search engines reward websites for fresh new content.
You also know that by uploading fresh new video content your website gets rewarded in the search engines as well. Knowing that information, there is no excuse not to be uploading fresh new video content on a regular basis.
I took my family to Madame Tausaud’s wax museum on Las Vegas Boulevard next door to the Venetian Hotel. I had never been there before. My daughter said it was really cool. So we went.
John was actually whining. He was complaining. He had hired a video production company to create 10 videos and he was upset.