<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Lawyers&#039; Video Studio &#187; video for lawyers</title>
	<atom:link href="http://lawyersvideostudio.com/category/video-for-lawyers/feed/" rel="self" type="application/rss+xml" />
	<link>http://lawyersvideostudio.com</link>
	<description>A great place to learn about creating and improving video for lawyers.</description>
	<lastBuildDate>Fri, 30 Jul 2010 10:00:12 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Lawyer Video Marketing: A Remarkable Voicemail</title>
		<link>http://lawyersvideostudio.com/2010/07/28/lawyer-video-marketing-a-remarkable-voicemail/</link>
		<comments>http://lawyersvideostudio.com/2010/07/28/lawyer-video-marketing-a-remarkable-voicemail/#comments</comments>
		<pubDate>Wed, 28 Jul 2010 10:00:49 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[lawyer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video for lawyers]]></category>
		<category><![CDATA[attorney]]></category>
		<category><![CDATA[attorney video]]></category>
		<category><![CDATA[law firm video]]></category>
		<category><![CDATA[lawyer marketing]]></category>
		<category><![CDATA[lawyer video]]></category>
		<category><![CDATA[video producer]]></category>
		<category><![CDATA[video production]]></category>

		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=1890</guid>
		<description><![CDATA[Last night I received a memorable voicemail from a woman who wanted to speak to me. Something about a catheter being left inside of her when she had her surgery. She left her name, phone number and best time to call her.

 

So what’s the big deal? Not what she said in her voice mail, but what she didn’t say. Importantly, it’s what I heard in between what she was saying that was amazing.


Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/07/09/can-you-get-cle-credits-to-learn-about-video-marketing/' rel='bookmark' title='Permanent Link: Can You Get CLE Credits to Learn About Video Marketing?'>Can You Get CLE Credits to Learn About Video Marketing?</a> <small>What’s more important to you? Accumulating CLE credits or learning...</small></li><li><a href='http://lawyersvideostudio.com/2010/06/19/great-legal-marketing-the-video-lawyer-speaks-to-attorneys/' rel='bookmark' title='Permanent Link: Great Legal Marketing: The video lawyer speaks to attorneys'>Great Legal Marketing: The video lawyer speaks to attorneys</a> <small>I am thrilled to be back from a lecture I...</small></li><li><a href='http://lawyersvideostudio.com/2010/05/11/lawyer-video-marketing-20-questions-you-must-ask-when-choosing-a-video-production-company/' rel='bookmark' title='Permanent Link: Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company'>Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company</a> <small>Brick and mortar stores are creating video. Lawyers are using...</small></li></ol>]]></description>
			<content:encoded><![CDATA[<p><a href="http://lawyersvideostudio.com/wp-content/uploads/2010/07/answering-machine.jpg"><img class="alignleft size-full wp-image-1896" title="answering machine" src="http://lawyersvideostudio.com/wp-content/uploads/2010/07/answering-machine.jpg" alt="" width="320" height="320" /></a>Last night I received a memorable voicemail from a woman who wanted to speak to me. Something about a catheter being left inside of her when she had her surgery. She left her name, phone number and best time to call her.</p>
<p>So what’s the big deal? Not what she said in her voice mail, but what she didn’t say. Importantly, it’s what I heard in between what she was saying that was amazing.</p>
<p>It sounded almost like background noise. Listening carefully, I noticed something familiar about what was being said in the background. Then I heard my name. I realized she was calling me while watching one of my educational videos.</p>
<p>How cool is that? She liked what I was telling her in my video and decided to call to ask questions. That fact confirms what I teach attorneys about how video can be used to convert online viewers into callers.</p>
<p>Ideally, you want your viewers to click on your video, watch it fully and then call you to ask questions. It’s really cool when they call while watching your video.</p>
<p>Want to learn what will convert your online viewers into callers? <a title="Video Lawyer Guru" href="http://videolawyerguru.com" target="_blank">Come join me in the only video coaching group for lawyers anywhere in the country.</a></p>


<p>Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/07/09/can-you-get-cle-credits-to-learn-about-video-marketing/' rel='bookmark' title='Permanent Link: Can You Get CLE Credits to Learn About Video Marketing?'>Can You Get CLE Credits to Learn About Video Marketing?</a> <small>What’s more important to you? Accumulating CLE credits or learning...</small></li><li><a href='http://lawyersvideostudio.com/2010/06/19/great-legal-marketing-the-video-lawyer-speaks-to-attorneys/' rel='bookmark' title='Permanent Link: Great Legal Marketing: The video lawyer speaks to attorneys'>Great Legal Marketing: The video lawyer speaks to attorneys</a> <small>I am thrilled to be back from a lecture I...</small></li><li><a href='http://lawyersvideostudio.com/2010/05/11/lawyer-video-marketing-20-questions-you-must-ask-when-choosing-a-video-production-company/' rel='bookmark' title='Permanent Link: Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company'>Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company</a> <small>Brick and mortar stores are creating video. Lawyers are using...</small></li></ol></p>]]></content:encoded>
			<wfw:commentRss>http://lawyersvideostudio.com/2010/07/28/lawyer-video-marketing-a-remarkable-voicemail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How You Can Use Breaking News in Your Video Marketing</title>
		<link>http://lawyersvideostudio.com/2010/07/26/how-you-can-use-breaking-news-in-your-video-marketing/</link>
		<comments>http://lawyersvideostudio.com/2010/07/26/how-you-can-use-breaking-news-in-your-video-marketing/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 10:00:18 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[attorney]]></category>
		<category><![CDATA[lawyer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video for lawyers]]></category>
		<category><![CDATA[lawyer marketing]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[video marketing]]></category>
		<category><![CDATA[video marketing for lawyers]]></category>

		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=1902</guid>
		<description><![CDATA[    * If you have video equipment and know how to use it effectively;
    * If you know how to edit your videos;
    * If you know how to tweak the sound and add graphics;
    * If you know how to compress the video, then compress it again to get the settings just right for the internet then you should not have a problem creating quick video that addresses breaking news.

Here's one way I created a breaking news video just hours after receiving a $1.5 million verdict for podiatric medical malpractice case here in New York. Watch the video to learn more.


Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/05/11/lawyer-video-marketing-20-questions-you-must-ask-when-choosing-a-video-production-company/' rel='bookmark' title='Permanent Link: Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company'>Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company</a> <small>Brick and mortar stores are creating video. Lawyers are using...</small></li><li><a href='http://lawyersvideostudio.com/2010/07/14/guaranteed-marketing-failures-for-attorneys/' rel='bookmark' title='Permanent Link: Guaranteed Marketing Failures for Attorneys'>Guaranteed Marketing Failures for Attorneys</a> <small># Let your yellow pages rep design your ad. Why?...</small></li><li><a href='http://lawyersvideostudio.com/2009/10/07/video-marketing-for-lawyers-admit-a-fault/' rel='bookmark' title='Permanent Link: Video Marketing for Lawyers: Admit a Fault'>Video Marketing for Lawyers: Admit a Fault</a> <small>Yes. You read that correctly. In your next video, explain...</small></li></ol>]]></description>
			<content:encoded><![CDATA[<ul>
<li>If you have video equipment and know how to use it effectively;</li>
<li>If you know how to edit your videos;</li>
<li>If you know how to tweak the sound and add graphics;</li>
<li>If you know how to compress the video, then compress it again to get the settings just right for the internet then you should not have a problem creating quick video that addresses breaking news.</li>
</ul>
<p>Here&#8217;s one way I created a breaking news video just hours after receiving a $1.5 million verdict for podiatric medical malpractice case here in New York. Watch the video to learn more.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="640" height="360" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="flashvars" value="vid_id=2870&amp;MainURL=http://www.clubwvu.com/projective&amp;em=1&amp;playOnStart=false&amp;autoHideVideoControls=true&amp;autoHideOther=true" /><param name="src" value="http://www.clubwvu.com/projective/player.swf" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="640" height="360" src="http://www.clubwvu.com/projective/player.swf" flashvars="vid_id=2870&amp;MainURL=http://www.clubwvu.com/projective&amp;em=1&amp;playOnStart=false&amp;autoHideVideoControls=true&amp;autoHideOther=true" allowfullscreen="true"></embed></object></p>
<p>After leaving court, I could have kicked myself for not bringing my video camera with me. It would&#8217;ve been the ideal time to capture a client testimonial after achieving this remarkable verdict. On the other hand, had the verdict gone the other way, I would definitely have kept the video camera locked in my briefcase to be used for another day. In any event, upon returning to my office, I immediately set up my equipment and created a quick and dirty summary about the case while it was still fresh in my mind.</p>
<p>I shot this video using my new Canon dSLR and even though the lighting and color settings are not perfect, they are more than adequate to get the job done. Content will always trump post-production technique.</p>
<p>So how can you use this in your own practice? Simple.</p>
<p>If there is breaking news in your field of law that your clients or potential clients could benefit from, then you owe it to yourself to create video that will help your viewers understand why this information is important to them. If you do not have the ability to create the video yourself and upload it to your website and video sharing sites, then it is vital that you have an experienced video production team who can get this done for you, without you having to learn anything technical.</p>
<p>That&#8217;s exactly why lawyers who participate in my total online video solution love what I offer, since they don&#8217;t have to learn anything technical in order to get their videos online. In addition to having their videos professionally done, if they choose the option to purchase the video equipment, then those lawyers have the ability to turn on their equipment at any time of day or night and create fresh new videos that will help their potential clients get fast breaking news. How do we do that? Simple.</p>
<p>After creating five new video clips you simply send us the memory card in a prepaid FedEx mailer and in a very short time you receive an e-mail from us telling you that your videos have been uploaded to your website and to the video sharing sites. That&#8217;s it. That&#8217;s why participating in this program is so simple, fun and easy. In addition, I offer the only mastermind coaching call for attorneys in order to help you create your content for your video.</p>
<p>To learn more about the total online video solution for lawyers, I encourage you to <a href="http://lawyersvideostudio.com/gerrys-total-online-video-solution/">click here</a>. If you have questions about how my video solution can help you, I urge you to pick up the phone and schedule a phone consultation with me. I welcome your call or e-mail. You can reach me at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com.</p>


<p>Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/05/11/lawyer-video-marketing-20-questions-you-must-ask-when-choosing-a-video-production-company/' rel='bookmark' title='Permanent Link: Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company'>Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company</a> <small>Brick and mortar stores are creating video. Lawyers are using...</small></li><li><a href='http://lawyersvideostudio.com/2010/07/14/guaranteed-marketing-failures-for-attorneys/' rel='bookmark' title='Permanent Link: Guaranteed Marketing Failures for Attorneys'>Guaranteed Marketing Failures for Attorneys</a> <small># Let your yellow pages rep design your ad. Why?...</small></li><li><a href='http://lawyersvideostudio.com/2009/10/07/video-marketing-for-lawyers-admit-a-fault/' rel='bookmark' title='Permanent Link: Video Marketing for Lawyers: Admit a Fault'>Video Marketing for Lawyers: Admit a Fault</a> <small>Yes. You read that correctly. In your next video, explain...</small></li></ol></p>]]></content:encoded>
			<wfw:commentRss>http://lawyersvideostudio.com/2010/07/26/how-you-can-use-breaking-news-in-your-video-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;How are you different from an ordinary video expert?&#8221;</title>
		<link>http://lawyersvideostudio.com/2010/07/21/how-are-you-different-from-an-ordinary-video-expert/</link>
		<comments>http://lawyersvideostudio.com/2010/07/21/how-are-you-different-from-an-ordinary-video-expert/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 10:00:14 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[attorney]]></category>
		<category><![CDATA[law firm video]]></category>
		<category><![CDATA[lawyer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[ny]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video for lawyers]]></category>
		<category><![CDATA[attorney video]]></category>
		<category><![CDATA[lawyer video]]></category>
		<category><![CDATA[lawyers video studio]]></category>
		<category><![CDATA[video for law firms]]></category>
		<category><![CDATA[video marketing]]></category>
		<category><![CDATA[video marketing for lawyers]]></category>

		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=1874</guid>
		<description><![CDATA[I was asked this question recently by an attorney who was considering hiring me to create his video. He lived in a large college town and was considering hiring some college students who were learning about video and TV production. He asked a good question: "Can't I just go to these people and have them shoot my video?"

The answer is...


Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/06/25/airline-pilot-turned-trial-attorney-shoots-video-with-ny-video-marketing-expert-gerry-oginski/' rel='bookmark' title='Permanent Link: Airline Pilot turned Trial Attorney Shoots Video with NY Video Marketing Expert Gerry Oginski'>Airline Pilot turned Trial Attorney Shoots Video with NY Video Marketing Expert Gerry Oginski</a> <small>Ask yourself what type of person would fly from California...</small></li><li><a href='http://lawyersvideostudio.com/2010/07/05/the-john-burns-effect/' rel='bookmark' title='Permanent Link: The John Burns Effect'>The John Burns Effect</a> <small>Do you know what the Ken Burns effect is? If...</small></li><li><a href='http://lawyersvideostudio.com/2010/05/11/lawyer-video-marketing-20-questions-you-must-ask-when-choosing-a-video-production-company/' rel='bookmark' title='Permanent Link: Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company'>Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company</a> <small>Brick and mortar stores are creating video. Lawyers are using...</small></li></ol>]]></description>
			<content:encoded><![CDATA[<div id="attachment_1348" class="wp-caption alignleft" style="width: 378px"><a href="http://lawyersvideostudio.com/gerrys-total-online-video-solution/"><img class="size-large wp-image-1348   " title="Gerry Oginski's Total Online Video Solution" src="http://lawyersvideostudio.com/wp-content/uploads/2010/03/thumbnail-1024x1024.jpg" alt="" width="368" height="368" /></a><p class="wp-caption-text">Gerry Oginski&#39;s Total Online Video Solution</p></div>
<p>I was asked this question recently by an attorney who was considering hiring me to create his video. He lived in a large college town and was considering hiring some college students who were learning about video and TV production. He asked a good question: &#8220;Can&#8217;t I just go to these people and have them shoot my video?&#8221;</p>
<p>The answer is, &#8220;Of course you could.&#8221;</p>
<p>They may know how to create quality video and post it online, but those folks are not experienced trial attorneys. They don&#8217;t know what an online viewer is looking for when searching for a lawyer. They won&#8217;t know who your ideal client is. If your video producer doesn&#8217;t know who your ideal client is and what types of legal problems they have, how can they help you create great content that will compel an online viewer to pick up the phone and call you?</p>
<p>That&#8217;s the problem that I see with the majority of attorney video online today. The quality of the actual video is fine. That&#8217;s not the problem. It&#8217;s the content that is sorely lacking. You are hiring a video producer to help guide you to create not just good content, but great content that will get you noticed online.</p>
<p>Do you really think that college kid who&#8217;s a whiz with uploading videos to YouTube will know what you can and can&#8217;t say in your video? Will he (or she) know how to enter the conversation going on in the minds of your viewer? If they have no experience as an attorney, how can they possibly figure out what you should be talking about that will convert online viewers into callers?</p>
<p>Sure they can copy other attorneys online and use formats that they think is right. But that&#8217;s the same yellow pages mentality that attorneys have used for many years. &#8220;If my competitor is doing it, and he&#8217;s spending money, then he must be doing something right.&#8221; Wrong.</p>
<p>You need to stand out from the crowd. You need to be different and stay within the ethical boundaries of your state&#8217;s rules. Can your college kid do that? Will the video producer you hire be able to do that?</p>
<p><span style="color: #0000ff;">I&#8217;m different, and it shows.</span></p>
<p>I am the only veteran medical malpractice trial lawyer who is also an experienced video producer. I am the only trial lawyer who is actively helping other lawyers get onto video to market themselves in the best way possible; using video. My program, <a title="Gerry's Total Online Video Solution for Lawyers" href="http://lawyersvideostudio.com/gerrys-total-online-video-solution/" target="_blank">The Total Online Video Solution for Lawyers</a> is the only program in the country where we make it simple, easy and fun to create six months worth of video content in one day. Nobody else does this.</p>
<p>I know what online viewers are looking for. I get calls and emails every day from people who have watched my videos and ask for more information. I&#8217;m different, and it shows.</p>
<p>Come join me on this great video journey. I want to help you and show you that it can work for you.</p>
<p>Call me at 516-487-8207 or send me an email, Gerry@lawyersvideostudio.com</p>
<p>I welcome your call.</p>
<p>______________</p>
<p><img class="alignleft" title="Ben Glass" src="http://virginia-small-business-marketing.com/wp-content/uploads/ben.png" alt="" width="103" height="103" /><strong>Fairfax Virginia Personal Injury   Lawyer, Ben Glass</strong>, says, &#8220;Gerry Oginski is the master of online   video. He&#8217;s done more  videos than any lawyer out there. The big edge  that Gerry has over his  competition is that his videos allow consumers  to get to &#8216;know&#8217; him  before they even pick up the phone. His use of  video on his website and  his video blog is amazing.&#8221; Ben  Glass, Esq.,  BenGlassLaw.com,  Fairfax, Virginia, 703-591-9829</p>
<div class="wp-caption alignleft" style="width: 94px"><img class=" " title="Mark Merenda" src="http://tbn2.google.com/images?q=tbn:Da9y8oZgDkn2dM:http://solopracticeuniversity.com/files/2008/11/mark-1501.jpg" alt="" width="84" height="82" /><p class="wp-caption-text">Mark Merenda</p></div>
<p><strong>Mark Merenda, CEO of SmartMarketing</strong> for attorneys says <em>&#8220;My clients love the fact that he’s a lawyer and  not  just some wedding photographer with a video camera.&#8221;</em> Gerry’s   videos are great! Aside from turning out technically superb pictures,   he understands the legal marketing field, the right questions to ask,   and the concerns attorneys have about their professional image. I highly  recommend Gerry’s services  to any lawyer who wants to create an  instant bond with potential  clients. Mark  Merenda, CEO  <a title="Mark  Merenda" href="http://http://www.smartmarketingnow.com/index.php" target="_blank">SmartMarketingNow.com</a> Naples, Florida  239-403-7755</p>
<p>Thanks for taking the time to read my blog!</p>
<p>Gerry</p>


<p>Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/06/25/airline-pilot-turned-trial-attorney-shoots-video-with-ny-video-marketing-expert-gerry-oginski/' rel='bookmark' title='Permanent Link: Airline Pilot turned Trial Attorney Shoots Video with NY Video Marketing Expert Gerry Oginski'>Airline Pilot turned Trial Attorney Shoots Video with NY Video Marketing Expert Gerry Oginski</a> <small>Ask yourself what type of person would fly from California...</small></li><li><a href='http://lawyersvideostudio.com/2010/07/05/the-john-burns-effect/' rel='bookmark' title='Permanent Link: The John Burns Effect'>The John Burns Effect</a> <small>Do you know what the Ken Burns effect is? If...</small></li><li><a href='http://lawyersvideostudio.com/2010/05/11/lawyer-video-marketing-20-questions-you-must-ask-when-choosing-a-video-production-company/' rel='bookmark' title='Permanent Link: Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company'>Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company</a> <small>Brick and mortar stores are creating video. Lawyers are using...</small></li></ol></p>]]></content:encoded>
			<wfw:commentRss>http://lawyersvideostudio.com/2010/07/21/how-are-you-different-from-an-ordinary-video-expert/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lawyer Uses Canon T2i to Shoot 938 photos and 35 videos on Vacation</title>
		<link>http://lawyersvideostudio.com/2010/07/19/lawyer-uses-canon-t2i-to-shoot-938-photos-and-35-videos-on-vacation/</link>
		<comments>http://lawyersvideostudio.com/2010/07/19/lawyer-uses-canon-t2i-to-shoot-938-photos-and-35-videos-on-vacation/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 10:00:42 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[attorney]]></category>
		<category><![CDATA[gerry oginski]]></category>
		<category><![CDATA[lawyer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video for lawyers]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[canon rebel 550]]></category>
		<category><![CDATA[canon t2i]]></category>
		<category><![CDATA[digital SLR]]></category>
		<category><![CDATA[dSLR]]></category>
		<category><![CDATA[hi-definition]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[t2i]]></category>

		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=1846</guid>
		<description><![CDATA["What kind of wacko takes 938 pictures on vacation?"

That's exactly what my brother asked me when I returned from vacation from the Caribbean after having just purchased the Canon T2i camera with an 18-55mm lens and a 55mm-250mm zoom lens. I was super excited when my camera was delivered the day before we were leaving. I had just sold my previous Sony Cyber Shot DSC F828 camera and had bought the Canon dSLR primarily to shoot video. I am a medical malpractice and personal injury trial lawyer in New York and have created a business where I help lawyers produce educational video to market themselves online.



Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/07/23/why-you-should-not-use-a-dslr-to-shoot-your-attorney-video/' rel='bookmark' title='Permanent Link: Why You Should Not Use a dSLR to Shoot Your Attorney Video'>Why You Should Not Use a dSLR to Shoot Your Attorney Video</a> <small>If you&#8217;ve been following my blog posts, you know I...</small></li><li><a href='http://lawyersvideostudio.com/2010/06/13/considering-a-dslr-to-shoot-your-attorney-video/' rel='bookmark' title='Permanent Link: Considering a dSLR to shoot your attorney video?'>Considering a dSLR to shoot your attorney video?</a> <small>Dave Kaminski of Web Video University does an excellent job...</small></li><li><a href='http://lawyersvideostudio.com/2010/02/10/do-you-need-a-high-end-video-camera/' rel='bookmark' title='Permanent Link: Do You Need a High-End Video Camera?'>Do You Need a High-End Video Camera?</a> <small>Shooting video is really simple now. We have the Flip...</small></li></ol>]]></description>
			<content:encoded><![CDATA[<h3><span style="color: #800000;">&#8220;What kind of wacko takes 938 pictures on vacation?&#8221; </span></h3>
<div id="attachment_1849" class="wp-caption alignleft" style="width: 176px"><a href="http://lawyersvideostudio.com/wp-content/uploads/2010/07/CanonT2i.jpg"><img class="size-full wp-image-1849" title="CanonT2i" src="http://lawyersvideostudio.com/wp-content/uploads/2010/07/CanonT2i.jpg" alt="" width="166" height="166" /></a><p class="wp-caption-text">Canon T2i dSLR camera</p></div>
<p>That&#8217;s exactly what my brother asked me when I returned from  vacation from the Caribbean after having just purchased the Canon T2i  camera with an 18-55mm lens and a 55mm-250mm zoom lens. I was super  excited when my camera was delivered the day before we were leaving. I  had just sold my previous Sony Cyber Shot DSC F828 camera and had bought  the Canon dSLR primarily to shoot video. I am a medical malpractice and  personal injury trial lawyer in New York and have created a business  where I help lawyers produce educational video to market themselves  online. I had been using my Canon Vixia HF S10 video camera to create  excellent quality video up until that point.</p>
<p>When the reviews came out about this Canon digital SLR I was  fascinated with the fact that it took full high definition video, and  importantly had an external microphone input that would allow me to  connect my wireless lavalier microphone. This was the perfect  opportunity for me to try out the camera&#8217;s functions, quality and  importantly, video capability.</p>
<div id="attachment_1847" class="wp-caption alignright" style="width: 310px"><a href="http://lawyersvideostudio.com/wp-content/uploads/2010/07/IMG_0952.jpg"><img class="size-medium wp-image-1847 " title="IMG_0952" src="http://lawyersvideostudio.com/wp-content/uploads/2010/07/IMG_0952-300x200.jpg" alt="" width="300" height="200" /></a><p class="wp-caption-text">Another dolphin to swim with</p></div>
<p>The primary reason for buying this particular camera is that it  allows me to create depth of field when shooting video. Standard video  cameras keep everything in focus. This dSLR allowed you to have your  video image crystal clear in the front, and had your background blurred  to create depth of field. The difference is remarkable and is comparable  to watching daytime soap opera or watching a feature length movie.</p>
<p>This camera has a super-fast high speed shutter and high-speed  exposure, up to a maximum of 3200 ISO. It shoots 3.7 frames per second  in continuous shooting mode. The camera comes with a very smart booklet  on photography that provides a quick read that explains what the  different settings are on the camera. Importantly, it shows you how you  can utilize those settings with actual photo results.</p>
<div id="attachment_1850" class="wp-caption alignleft" style="width: 310px"><a href="http://lawyersvideostudio.com/wp-content/uploads/2010/07/IMG_1059.jpg"><img class="size-medium wp-image-1850" title="IMG_1059" src="http://lawyersvideostudio.com/wp-content/uploads/2010/07/IMG_1059-300x199.jpg" alt="" width="300" height="199" /></a><p class="wp-caption-text">Swimming with the dolphins</p></div>
<p>We were away for five days and I was actually stunned by the quality  of the 18 megapixel photographs that were showing up on the 3 inch LCD  screen on camera. The low light capability was incredible. We were in a  steak restaurant for my mother-in-law&#8217;s birthday, and the lighting was  very dim. The pictures I took that evening in the restaurant were among  the most memorable.</p>
<p><object width="480" height="360"><param name="movie" value="http://www.clubwvu.com/projective/player.swf"></param><param name="allowFullScreen" value="true"></param><param name="flashvars" value="vid_id=2820&#038;MainURL=http://www.clubwvu.com/projective&#038;em=1&#038;playOnStart=false&#038;autoHideVideoControls=true&#038;autoHideOther=true"><embed src="http://www.clubwvu.com/projective/player.swf" flashvars="vid_id=2820&#038;MainURL=http://www.clubwvu.com/projective&#038;em=1&#038;playOnStart=false&#038;autoHideVideoControls=true&#038;autoHideOther=true" type="application/x-shockwave-flash" allowScriptAccess="always" width="480" height="360" allowFullScreen="true"></embed></object></p>
<p>We took the kids to swim with the dolphins one morning and I&#8217;m  extremely pleased that this camera had the ability to shoot high speed  photos and take great action shots. My wife was getting frustrated since  she has a small point and shoot camera and every time the dolphin would  jump in the air and do tricks she would miss the shot since her camera  took too long to compose the picture, autofocus, and then take the  picture. My camera was able to take beautiful, crystal-clear photos and  video of action shots showing the dolphin in midair and interacting with  my kids.</p>
<div id="attachment_1848" class="wp-caption alignright" style="width: 262px"><a href="http://lawyersvideostudio.com/wp-content/uploads/2010/07/IMG_0958.jpg"><img class="size-medium wp-image-1848 " title="IMG_0958" src="http://lawyersvideostudio.com/wp-content/uploads/2010/07/IMG_0958-300x200.jpg" alt="" width="252" height="168" /></a><p class="wp-caption-text">Swimming with the dolphins</p></div>
<p>The 18 mm-55 mm lens produced great quality photo and video images.  There was abundant light generated from this lens that I was really  happy with. The zoom lens worked perfectly. It was a perfect complement  to the smaller lens.</p>
<p><a href="../wp-content/uploads/2010/07/IMG_1059.jpg"></a>The settings are easy to learn, and even my eight-year-old became  very proficient at shooting great quality photos and video with this  camera. Each of my kids had a chance to play around with the camera and  each of them said &#8220;Dad, this camera is great and takes great pictures.&#8221;</p>
<p>Don&#8217;t worry, I won&#8217;t show you all of my vacation photos&#8230;only some of them <img src='http://lawyersvideostudio.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Thanks for taking the time to read my blog.</p>
<p>Gerry</p>


<p>Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/07/23/why-you-should-not-use-a-dslr-to-shoot-your-attorney-video/' rel='bookmark' title='Permanent Link: Why You Should Not Use a dSLR to Shoot Your Attorney Video'>Why You Should Not Use a dSLR to Shoot Your Attorney Video</a> <small>If you&#8217;ve been following my blog posts, you know I...</small></li><li><a href='http://lawyersvideostudio.com/2010/06/13/considering-a-dslr-to-shoot-your-attorney-video/' rel='bookmark' title='Permanent Link: Considering a dSLR to shoot your attorney video?'>Considering a dSLR to shoot your attorney video?</a> <small>Dave Kaminski of Web Video University does an excellent job...</small></li><li><a href='http://lawyersvideostudio.com/2010/02/10/do-you-need-a-high-end-video-camera/' rel='bookmark' title='Permanent Link: Do You Need a High-End Video Camera?'>Do You Need a High-End Video Camera?</a> <small>Shooting video is really simple now. We have the Flip...</small></li></ol></p>]]></content:encoded>
			<wfw:commentRss>http://lawyersvideostudio.com/2010/07/19/lawyer-uses-canon-t2i-to-shoot-938-photos-and-35-videos-on-vacation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Guaranteed Marketing Failures for Attorneys</title>
		<link>http://lawyersvideostudio.com/2010/07/14/guaranteed-marketing-failures-for-attorneys/</link>
		<comments>http://lawyersvideostudio.com/2010/07/14/guaranteed-marketing-failures-for-attorneys/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 10:00:42 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[attorney]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video for lawyers]]></category>
		<category><![CDATA[web video]]></category>
		<category><![CDATA[attorney marketing]]></category>
		<category><![CDATA[attorney video]]></category>
		<category><![CDATA[lawyer]]></category>
		<category><![CDATA[lawyer marketing]]></category>
		<category><![CDATA[lawyer video]]></category>
		<category><![CDATA[video marketing]]></category>
		<category><![CDATA[video marketing for lawyers]]></category>

		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=1838</guid>
		<description><![CDATA[# Let your yellow pages rep design your ad. Why? Because the same design group designed all of the attorney ads. These folks clearly never learned about direct response marketing and individualistic marketing. Most attorneys are finally realizing that the yellow pages are becoming less and less relevant today.
# Create a newsletter and send it to your list... 


Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/06/19/great-legal-marketing-the-video-lawyer-speaks-to-attorneys/' rel='bookmark' title='Permanent Link: Great Legal Marketing: The video lawyer speaks to attorneys'>Great Legal Marketing: The video lawyer speaks to attorneys</a> <small>I am thrilled to be back from a lecture I...</small></li><li><a href='http://lawyersvideostudio.com/2009/11/04/video-marketing-for-lawyers-the-day-i-became-a-marketer/' rel='bookmark' title='Permanent Link: Video Marketing for Lawyers: The Day I Became a Marketer'>Video Marketing for Lawyers: The Day I Became a Marketer</a> <small>I had an "Aha" moment about two years ago. I...</small></li><li><a href='http://lawyersvideostudio.com/2010/07/05/the-john-burns-effect/' rel='bookmark' title='Permanent Link: The John Burns Effect'>The John Burns Effect</a> <small>Do you know what the Ken Burns effect is? If...</small></li></ol>]]></description>
			<content:encoded><![CDATA[<ol>
<li>Let your yellow pages rep design your ad. Why? Because the same design group designed all of the attorney ads. These folks clearly never learned about direct response marketing and individualistic marketing. Most attorneys are finally realizing that the yellow pages are becoming less and less relevant today.</li>
<li>Create a newsletter and send it to your list one time, proclaiming it doesn’t work.</li>
<li>Create a video directed and shot by your 9 year old who posts it to YouTube without editing.</li>
<li>Copy another attorney’s display ads, thinking that if they’re spending money on display ads in a newspaper or magazine, that it must be working.</li>
<li>Put your display ads into a newspaper once or twice.</li>
<li>Compete on price and claim that you are the lowest-priced attorney in town.</li>
<li>Go to CLE lectures where you only interact with the same colleagues in your specialty.</li>
<li>Participate in networking programs where you are required to make quid-pro-quo referrals regardless of the quality of that person’s service or business.</li>
<li>Put up a billboard sign with you smiling and a 1-800 vanity number. I know I’ll get flak from this one, but think about how many people you can expect to call from your billboard. In other words, what is your return on investment with a billboard? Most people passing by a billboard see it for a few seconds at a time. Do you really think you’ll get great name recognition from your billboard? Do you think someone needing your service six months from now will remember your fancy vanity number or your name?</li>
<li>Create a 15 second radio message and have it played 5 times on different stations at different times.</li>
</ol>
<p>Why does attorney video do so well online and convert online viewers into callers?</p>
<p>For the very specific reason that people with legal problems go online to get information. When they search for information about their problem, you have an opportunity to educate them about their problem. You have the chance to enter the conversation going on in their mind with a video. You can’t do that with traditional forms of attorney advertising.</p>
<p>To learn more about how you can benefit from creating educational attorney video, explore my blog here, and my <a title="Gerry's Total Online Video Solution for Lawyers" href="http://lawyersvideostudio.com/gerrys-total-online-video-solution/" target="_blank">Total Online Video Solution for Lawyers</a>.</p>
<p>_____________</p>
<p>Here&#8217;s a really nice comment from Alex Valencia, marketing director of We Do Web Content.  Here&#8217;s what he  had to say after hearing me speak at Ben Glass&#8217; Great Legal Marketing  super conference in Virginia in June 2010&#8230;</p>
<h2><span style="color: #800000;">&#8220;You   are super passionate about what you do&#8230;You stole the show! I felt inspired after hearing you talk.&#8221;</span></h2>
<div dir="ltr">
<div id="attachment_1840" class="wp-caption alignleft" style="width: 94px"><a href="http://lawyersvideostudio.com/wp-content/uploads/2009/08/AlexValencia.jpg"><img class="size-full wp-image-1840" title="AlexValencia" src="http://lawyersvideostudio.com/wp-content/uploads/2009/08/AlexValencia.jpg" alt="" width="84" height="109" /></a><p class="wp-caption-text">Alex Valencia</p></div>
<p>&#8220;Gerry,</p>
</div>
<div dir="ltr">I watched your videos on LinkedIn and Foster  Web  Marketing&#8217;s website; however, I didn’t think your presentation would be  as funny, inspiring and informative as  it was. A pleasant surprise! You   are super passionate about what you do and it&#8217;s infectious. I was  especially appreciative that you were so willing to discuss your  marketing successes. You stole the show! You were witty, well-prepared,   and consistent. I felt inspired after hearing you talk.</div>
<p>You made video seem fun and  simple. It&#8217;s a way to laugh at yourself  and allow for others to see you as a person and not  just a company.  Your success gave us the push we needed to take action.</p>
<p>After  listening to your presentation, we began outlining topics for  our company&#8217;s videos  and immediately created a YouTube  page. Like you,  we understand the value of content. We also understand that  by educating our potential clients you can more easily win their trust  and hopefully their business. Nowadays content is your sales person and  you&#8217;ve got to be out there. Videos  can be the next big thing to meeting  in person. Thanks so much!&#8221;</p>
<p><strong><strong>Alex Valencia</strong></strong></p>
<p><strong><strong>Director of Sales</strong></strong></p>
<p><a rel="nofollow" href="http://www.wedowebcontent.com/" target="_blank"><strong><strong>We Do  Web Content</strong></strong></a><strong><strong> </strong></strong></p>
<p>Fort Lauderdale,    FL</p>
<p>O. 954-617-2148</p>
<p>C. 954.648.0565</p>
<p>E. <a rel="nofollow" href="mailto:alex@wedowebcontent.com" target="_blank"><strong><strong>alex@wedowebcontent.com</strong></strong></a></p>


<p>Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/06/19/great-legal-marketing-the-video-lawyer-speaks-to-attorneys/' rel='bookmark' title='Permanent Link: Great Legal Marketing: The video lawyer speaks to attorneys'>Great Legal Marketing: The video lawyer speaks to attorneys</a> <small>I am thrilled to be back from a lecture I...</small></li><li><a href='http://lawyersvideostudio.com/2009/11/04/video-marketing-for-lawyers-the-day-i-became-a-marketer/' rel='bookmark' title='Permanent Link: Video Marketing for Lawyers: The Day I Became a Marketer'>Video Marketing for Lawyers: The Day I Became a Marketer</a> <small>I had an "Aha" moment about two years ago. I...</small></li><li><a href='http://lawyersvideostudio.com/2010/07/05/the-john-burns-effect/' rel='bookmark' title='Permanent Link: The John Burns Effect'>The John Burns Effect</a> <small>Do you know what the Ken Burns effect is? If...</small></li></ol></p>]]></content:encoded>
			<wfw:commentRss>http://lawyersvideostudio.com/2010/07/14/guaranteed-marketing-failures-for-attorneys/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Video Marketing Articles Attorneys Need to Read</title>
		<link>http://lawyersvideostudio.com/2010/07/07/3-video-marketing-articles-attorneys-need-to-read/</link>
		<comments>http://lawyersvideostudio.com/2010/07/07/3-video-marketing-articles-attorneys-need-to-read/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 10:00:02 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[video for lawyers]]></category>
		<category><![CDATA[attorney]]></category>
		<category><![CDATA[gary vaynerchuk]]></category>
		<category><![CDATA[lawyer]]></category>
		<category><![CDATA[mark robertson]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[neil squillante]]></category>
		<category><![CDATA[reelseo]]></category>
		<category><![CDATA[smalllaw]]></category>
		<category><![CDATA[technolawyer]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video marketing]]></category>
		<category><![CDATA[video marketing for attorneys]]></category>
		<category><![CDATA[video marketing for lawyers]]></category>
		<category><![CDATA[video producer]]></category>
		<category><![CDATA[video production]]></category>

		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=1810</guid>
		<description><![CDATA[1. Video Marketing Tip for Attorneys – Offer Honest, Useful Information

This article appears in the online website REELSEO, an incredible resource for all things dealing with online video. I highly recommend subscribing to this site. If you want to learn all about the latest online video advances, then this is the site to get your information.


Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/05/23/using-video-as-a-marketing-strategy-dos-and-don%e2%80%99ts-for-diy-lawyers/' rel='bookmark' title='Permanent Link: USING VIDEO AS A MARKETING STRATEGY: DOS AND DON’TS FOR DIY LAWYERS'>USING VIDEO AS A MARKETING STRATEGY: DOS AND DON’TS FOR DIY LAWYERS</a> <small>In this month's ABA Law Practice journal magazine, the featured...</small></li><li><a href='http://lawyersvideostudio.com/2010/07/14/guaranteed-marketing-failures-for-attorneys/' rel='bookmark' title='Permanent Link: Guaranteed Marketing Failures for Attorneys'>Guaranteed Marketing Failures for Attorneys</a> <small># Let your yellow pages rep design your ad. Why?...</small></li><li><a href='http://lawyersvideostudio.com/2010/05/26/does-video-blogging-for-attorneys-work-no-says-attorney-gerry-oginski/' rel='bookmark' title='Permanent Link: Does Video Blogging For Attorneys Work? &#8220;No,&#8221; Says Attorney Gerry Oginski'>Does Video Blogging For Attorneys Work? &#8220;No,&#8221; Says Attorney Gerry Oginski</a> <small>"What?!" "What do you mean it doesn't work? Isn't that...</small></li></ol>]]></description>
			<content:encoded><![CDATA[<h4><a title="Video Marketing Tip for Attorneys" href="http://www.reelseo.com/attorney-video-marketing/" target="_blank"><span style="color: #0000ff;">1. Video Marketing Tip for Attorneys – Offer Honest, Useful  Information</span></a></h4>
<p>This article appears in the online website REELSEO, an incredible resource for all things dealing with online video. I highly recommend subscribing to this site. If you want to learn all about the latest online video advances, then this is the site to get your information.</p>
<p>FYI- I wrote this article a few months ago, and Mark Robertson, the head of REELSEO just posted it last week. It&#8217;s my second attorney video article for REELSEO. (The first one I did for them was in 2008).</p>
<p><a title="Video Marketing Tip for Attorneys" href="http://www.reelseo.com/attorney-video-marketing/" target="_blank">Click here for the article.</a></p>
<h4><span style="color: #0000ff;">2. <a title="Risks of Using a Teleprompter in your attorney video" href="http://blog.technolawyer.com/2010/06/smalllaw-teisha-powell.html" target="_blank">The Risks of Using a TelePrompTer in Your Law Firm Video</a></span></h4>
<p>This is a critique of an attorney video that I did for Technolawyer Blog that used to be called &#8220;YouLaw&#8221; which was a play on words with YouTube and the Law. My video critique is now published under the blog feature called <em>Smalllaw</em>. <span style="font-family: verdana,arial,helvetica,sans-serif; font-size: x-small;">Editor Neil Squillante describes Smalllaw as &#8220;Small firm, big  dreams. <em>SmallLaw</em> provides you with a mix of practical advice that  you can use today, and insight about what it will take for small law  firms like yours to thrive in the future.&#8221;(FYI, fellow attorney and blogger Lee Rosen of North Carolina is also a featured writer for <em>Smalllaw</em>.)</span></p>
<p><span style="font-family: verdana,arial,helvetica,sans-serif; font-size: x-small;"><a title="Risks of Using a Teleprompter in your attorney video" href="http://blog.technolawyer.com/2010/06/smalllaw-teisha-powell.html" target="_blank">Click here to read the article.</a><br />
</span></p>
<h4><a title="What Lawyers can learn from Gary Vaynerchuk" href="http://www.impirus.com/blog/2010/06/09/what-lawyers-can-learn-from-gary-vaynerchuk" target="_blank">3. What lawyers can learn from Gary  Vaynerchuk</a></h4>
<p>If you don&#8217;t know who Gary Vaynerchuk is, I daresay you are living under a rock. He&#8217;s the guy who created a web tv show about wine. He&#8217;s developed a massive following and has leveraged that momentum into a marketing empire. This article from Imperius Legal Websites looks at what Vaynerchuk, author of &#8220;Crushing It,&#8221; has done in order to achieve extraordinary success. His story is remarkable and every attorney would do well to learn from him and study what he has accomplished and how he&#8217;s done it.</p>
<p>I am pleased to say that the author, Kelly Spradley, mentions me in the article along with two other remarkable attorneys.</p>
<p><em>&#8220;If you don’t believe that this strategy can be used by lawyers, take a  look at Gerry Oginski, Carolyn Elefant, and Lee Rosen. Gerry Oginski is  passionate about medical malpractice and accidents. He has created his  personal brand online with videos. Carolyn Elefant is passionate about  Small Law. She has been blogging on MyShingle.com since 2002. Lee Rosen  has developed his personal brand through online videos, blogs, and  podcasts.&#8221;</em></p>
<p><a title="What Lawyers can learn from Gary Vaynerchuk" href="http://www.impirus.com/blog/2010/06/09/what-lawyers-can-learn-from-gary-vaynerchuk" target="_blank">Read the full article to learn more</a> about Gary Vaynerchuk and how you can learn tons from everyone mentioned in the article.</p>
<p>Thanks for taking the time to read my blog, and have a great day!</p>
<p>Gerry</p>


<p>Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/05/23/using-video-as-a-marketing-strategy-dos-and-don%e2%80%99ts-for-diy-lawyers/' rel='bookmark' title='Permanent Link: USING VIDEO AS A MARKETING STRATEGY: DOS AND DON’TS FOR DIY LAWYERS'>USING VIDEO AS A MARKETING STRATEGY: DOS AND DON’TS FOR DIY LAWYERS</a> <small>In this month's ABA Law Practice journal magazine, the featured...</small></li><li><a href='http://lawyersvideostudio.com/2010/07/14/guaranteed-marketing-failures-for-attorneys/' rel='bookmark' title='Permanent Link: Guaranteed Marketing Failures for Attorneys'>Guaranteed Marketing Failures for Attorneys</a> <small># Let your yellow pages rep design your ad. Why?...</small></li><li><a href='http://lawyersvideostudio.com/2010/05/26/does-video-blogging-for-attorneys-work-no-says-attorney-gerry-oginski/' rel='bookmark' title='Permanent Link: Does Video Blogging For Attorneys Work? &#8220;No,&#8221; Says Attorney Gerry Oginski'>Does Video Blogging For Attorneys Work? &#8220;No,&#8221; Says Attorney Gerry Oginski</a> <small>"What?!" "What do you mean it doesn't work? Isn't that...</small></li></ol></p>]]></content:encoded>
			<wfw:commentRss>http://lawyersvideostudio.com/2010/07/07/3-video-marketing-articles-attorneys-need-to-read/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The John Burns Effect</title>
		<link>http://lawyersvideostudio.com/2010/07/05/the-john-burns-effect/</link>
		<comments>http://lawyersvideostudio.com/2010/07/05/the-john-burns-effect/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 10:00:27 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[attorney]]></category>
		<category><![CDATA[gerry oginski]]></category>
		<category><![CDATA[law firm video]]></category>
		<category><![CDATA[lawyer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video for lawyers]]></category>
		<category><![CDATA[web video]]></category>
		<category><![CDATA[attorney video]]></category>
		<category><![CDATA[john burns]]></category>
		<category><![CDATA[lawyer video]]></category>
		<category><![CDATA[video marketing]]></category>
		<category><![CDATA[video marketing for attorneys]]></category>
		<category><![CDATA[video marketing for lawyers]]></category>
		<category><![CDATA[video producer]]></category>
		<category><![CDATA[video production]]></category>

		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=1799</guid>
		<description><![CDATA[Do you know what the Ken Burns effect is? If you're a photo buff, you will. It's where your photo editing program magically takes a still photo and creates movement to make it appear as if it's a moving image. It's really cool to see during a slide show. Ok, now you know what a Ken Burns effect is, but what is the John Burns effect?

I'm glad you asked. It's when a really smart attorney recognizes that...


Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/06/25/airline-pilot-turned-trial-attorney-shoots-video-with-ny-video-marketing-expert-gerry-oginski/' rel='bookmark' title='Permanent Link: Airline Pilot turned Trial Attorney Shoots Video with NY Video Marketing Expert Gerry Oginski'>Airline Pilot turned Trial Attorney Shoots Video with NY Video Marketing Expert Gerry Oginski</a> <small>Ask yourself what type of person would fly from California...</small></li><li><a href='http://lawyersvideostudio.com/2010/04/27/behind-the-scenes-at-mondays-attorney-video-shoot/' rel='bookmark' title='Permanent Link: Behind the scenes at Monday&#8217;s Attorney video shoot'>Behind the scenes at Monday&#8217;s Attorney video shoot</a> <small>In these photos, you see action behind-the-scenes as we create...</small></li><li><a href='http://lawyersvideostudio.com/2010/05/23/using-video-as-a-marketing-strategy-dos-and-don%e2%80%99ts-for-diy-lawyers/' rel='bookmark' title='Permanent Link: USING VIDEO AS A MARKETING STRATEGY: DOS AND DON’TS FOR DIY LAWYERS'>USING VIDEO AS A MARKETING STRATEGY: DOS AND DON’TS FOR DIY LAWYERS</a> <small>In this month's ABA Law Practice journal magazine, the featured...</small></li></ol>]]></description>
			<content:encoded><![CDATA[<div id="attachment_1871" class="wp-caption alignleft" style="width: 460px"><a href="http://lawyersvideostudio.com/wp-content/uploads/2010/07/John-Burns1.jpg"><img class="size-large wp-image-1871 " title="John Burns" src="http://lawyersvideostudio.com/wp-content/uploads/2010/07/John-Burns1-804x1024.jpg" alt="" width="450" height="574" /></a><p class="wp-caption-text">-You Can&#39;t Find This Newspaper Anywhere But Here-</p></div>
<p>Do you know what the Ken Burns effect is? If you&#8217;re a photo buff, you will. It&#8217;s where your photo editing program magically takes a still photo and creates movement to make it appear as if it&#8217;s a moving image. It&#8217;s really cool to see during a slide show. Ok, now you know what a Ken Burns effect is, but what is the John Burns effect?</p>
<p>I&#8217;m glad you asked. It&#8217;s when a really smart attorney recognizes that the only person to create video for him is a veteran trial lawyer who&#8217;s also an experienced video producer. The John Burns effect is where a lawyer realizes that it&#8217;s so important to create video with a producer who &#8216;gets it&#8217; that he (or she) is willing to fly across the entire country just to create their educational video. That&#8217;s the John Burns effect.</p>
<p>To give you an idea of who John Burns is, here&#8217;s a photo of him in the Lawyers Video Studio creating tons of useful content.</p>
<div id="attachment_1803" class="wp-caption alignleft" style="width: 310px"><a href="http://lawyersvideostudio.com/wp-content/uploads/2010/06/IMG00061-20100617-1513.jpg"><img class="size-medium wp-image-1803" title="IMG00061-20100617-1513" src="http://lawyersvideostudio.com/wp-content/uploads/2010/06/IMG00061-20100617-1513-300x225.jpg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Attorney John Burns</p></div>
<p>We&#8217;re shooting video with a green chroma-key background. You can see the video camera and wireless microphone sitting on a tripod. Notice the lights all around him? Illumination is the key.</p>
<p>Once you recognize that your video producer is the key to creating compelling content, you too will understand the John Burns effect.</p>
<p>Thanks for taking the time to read my blog.</p>
<p>Gerry</p>


<p>Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/06/25/airline-pilot-turned-trial-attorney-shoots-video-with-ny-video-marketing-expert-gerry-oginski/' rel='bookmark' title='Permanent Link: Airline Pilot turned Trial Attorney Shoots Video with NY Video Marketing Expert Gerry Oginski'>Airline Pilot turned Trial Attorney Shoots Video with NY Video Marketing Expert Gerry Oginski</a> <small>Ask yourself what type of person would fly from California...</small></li><li><a href='http://lawyersvideostudio.com/2010/04/27/behind-the-scenes-at-mondays-attorney-video-shoot/' rel='bookmark' title='Permanent Link: Behind the scenes at Monday&#8217;s Attorney video shoot'>Behind the scenes at Monday&#8217;s Attorney video shoot</a> <small>In these photos, you see action behind-the-scenes as we create...</small></li><li><a href='http://lawyersvideostudio.com/2010/05/23/using-video-as-a-marketing-strategy-dos-and-don%e2%80%99ts-for-diy-lawyers/' rel='bookmark' title='Permanent Link: USING VIDEO AS A MARKETING STRATEGY: DOS AND DON’TS FOR DIY LAWYERS'>USING VIDEO AS A MARKETING STRATEGY: DOS AND DON’TS FOR DIY LAWYERS</a> <small>In this month's ABA Law Practice journal magazine, the featured...</small></li></ol></p>]]></content:encoded>
			<wfw:commentRss>http://lawyersvideostudio.com/2010/07/05/the-john-burns-effect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Much To Create a Martindale-Hubble Attorney Video?</title>
		<link>http://lawyersvideostudio.com/2010/06/28/how-much-to-create-a-martindale-hubble-attorney-video/</link>
		<comments>http://lawyersvideostudio.com/2010/06/28/how-much-to-create-a-martindale-hubble-attorney-video/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 10:00:23 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[attorney]]></category>
		<category><![CDATA[law firm video]]></category>
		<category><![CDATA[lawyer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video for lawyers]]></category>
		<category><![CDATA[web video]]></category>
		<category><![CDATA[attorney video]]></category>
		<category><![CDATA[attorney video marketing]]></category>
		<category><![CDATA[lawyer video]]></category>
		<category><![CDATA[lawyer video marketing]]></category>
		<category><![CDATA[martindale-hubbel]]></category>
		<category><![CDATA[video producer]]></category>
		<category><![CDATA[video production]]></category>

		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=1312</guid>
		<description><![CDATA[I am always looking on the web for video production companies that offer good value for your money.

I came upon Martindale-Hubbel's video service and thought you'd want to know what they charge for creating video. Then you can compare it to what I offer and ask yourself which has a better value.

To create a 1 minute video, they charge...


Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/05/11/lawyer-video-marketing-20-questions-you-must-ask-when-choosing-a-video-production-company/' rel='bookmark' title='Permanent Link: Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company'>Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company</a> <small>Brick and mortar stores are creating video. Lawyers are using...</small></li><li><a href='http://lawyersvideostudio.com/2010/04/07/youre-paying-526-per-video-impossible/' rel='bookmark' title='Permanent Link: &#8220;You&#8217;re Paying $526 Per Video? Impossible.&#8221;'>&#8220;You&#8217;re Paying $526 Per Video? Impossible.&#8221;</a> <small>There are video companies who charge attorneys $5000 to create...</small></li><li><a href='http://lawyersvideostudio.com/2009/09/03/how-long-should-your-attorney-video-shoot-take/' rel='bookmark' title='Permanent Link: How Long Should Your Attorney Video Shoot Take?'>How Long Should Your Attorney Video Shoot Take?</a> <small>I was speaking to a FindLaw rep yesterday. I wanted...</small></li></ol>]]></description>
			<content:encoded><![CDATA[<p>I am always looking on the web for video production companies that offer good value for your money.</p>
<p>I came upon Martindale-Hubbel&#8217;s video service and thought you&#8217;d want to know what they charge for creating video. Then you can compare it to what I offer and ask yourself which has a better value.</p>
<p>To create a 1 minute video, they charge $3,000. Yes, you read that correctly. A one-minute video. $3,000. Don&#8217;t believe me? Click <a title="Martindale-Hubble video service" href="http://www.lexisnexis.com/store/catalog/booktemplate/productdetail.jsp?pageName=relatedProducts&amp;prodId=MH01904" target="_blank">here</a> to see for yourself.</p>
<p>What do I offer?</p>
<p>With my <a title="Gerry's Total Online Video Solution for Lawyers" href="http://lawyersvideostudio.com/gerrys-total-online-video-solution/" target="_blank"><span style="color: #000000;"><strong><em>Total  Online Video Solution for Attorneys</em></strong></span></a>, we make video  simple, fun <em>and</em> profitable.</p>
<p>Here’s how I do it.</p>
<p><span style="color: #000000;"><strong>I PLAN YOUR CONTENT</strong></span><strong> </strong></p>
<p>First, I conduct a personal strategy session with you. During that  time I formulate a plan for producing your video content that draws on  my 21 years as a medical malpractice trial attorney in addition to my  expertise as a nationally recognized expert on Attorney Video Marketing  and online video producer.</p>
<p><span style="color: #000000;"><strong>WE SHOOT YOUR VIDEO</strong></span><strong> </strong></p>
<p>My video crew will then shoot your video content based on our  Strategy Session using hi-definition video equipment, professional  lighting and microphone, acquiring enough content to make <span style="color: #0000ff;"><strong>33 video clips</strong></span>,  2-3 minutes in length each! Yes, you read that correctly. I said “<span style="color: #000000;"><strong>33</strong></span>&#8221;  video clips. Not 1 or 2 or 5 or even 7, but <span style="color: #0000ff;"><strong>33 whopping video clips</strong></span>. Most other video  companies want you to create video between 45 seconds to 2 minutes- not  us.</p>
<p>Once you’re done creating your video, you’re done! Now, sit back,  relax and wait for the videos.</p>
<p><span style="color: #000000;"><strong>WE DO THE REST</strong></span><strong> </strong></p>
<p>What exactly is “The Rest?” I’m glad you asked, because this is where  our unique <span style="color: #000000;">10 STEP PROCESS</span> provides much more value than any other  Attorney Video Marketing Solution gives you for your money.</p>
<p><strong> </strong></p>
<p><span style="color: #000000;"><strong>THE REST</strong></span><strong> </strong></p>
<p><span style="color: #000000;">STEP 1</span>- We start by  creating a personalized, custom HD video channel, <em>in essence, your  own Branded YouTube</em> for you or your Firm. This allows you to  display all your videos in one central location. When viewers want to  watch more of your videos, they don’t have to leave your video channel.  All your videos are contained right there.</p>
<p><span style="color: #000000;">STEP 2</span>- We then integrate  your video channel right into your existing website so it looks and  feels like it’s part of it.</p>
<p><span style="color: #000000;">STEP 3</span>- My  Post-Production Specialists professionally edit each of your videos  using the latest HD editing software, with each video branded with  graphics, intro and tag, with music intro and exit. We also balance  audio levels and color correct if needed.</p>
<p><span style="color: #000000;">STEP 4</span>- We then encode to  the latest specifications and upload your videos directly to your video  channel which will become the showcase of your website.</p>
<p><span style="color: #000000;">STEP 5</span>- We upload your  videos to all the major video sharing sites for mass distribution.</p>
<p>Is that all?</p>
<p>No. That’s just half of the story!</p>
<p><span style="color: #000000;"><strong>WE GIVE YOU YOUR OWN  VIDEO EQUIPMENT </strong><strong>AND TEACH YOU TO USE IT LIKE A PRO!</strong></span></p>
<p><span style="color: #000000;">STEP 6</span>- We <span style="text-decoration: underline;"><strong>give you</strong></span> the  brand-new HD video equipment we just used to shoot your videos AND we  teach you how to use it!<br />
<em> </em></p>
<h2><span style="color: #000000;"><em>No other video company does  this.</em></span></h2>
<p>We <strong><em>give you</em></strong> a top-of-the line hi-def video  camera, soft-box lighting, wireless lavalier microphone and tripod.</p>
<p>Why would we do this? Simple.</p>
<p>So you can create multiple videos any time of day or night. So you  can be in the forefront of the online legal world any time there’s  breaking news. So you don’t have to wait for a video crew to get to you  to shoot your video. Being on the cusp of current legal events and  commenting on them will make you stand out. The more videos you create,  the better your chances of having your videos watched. That’s the goal,  isn’t it? To make your phone ring?</p>
<p><strong><em>My goal is to make it  so simple and easy  for you to create video. </em></strong></p>
<p>When a new decision comes down, just turn on your camera to talk  about it. When a popular drug is taken off the market, you’ll be one of the  first to comment on it. Want to comment on an article, blog post or a  particular type of case? Just turn on your equipment and start talking.  After you’ve done 5 or more video clips, send us the memory card in the  mail and we do all the rest!</p>
<p>This way you get the benefit of having 33 videos shot  professionally <strong><em>and</em></strong> you also get the benefit of  creating more video on your own schedule, any time you like.</p>
<p><span style="color: #000000;">STEP 7</span>- You send us your  memory card in our prepaid FedEX Envelope and once again my  Post-Production Specialists professionally edit your video clips just  like before, so each of your videos maintains a consistent and  professional look and feel.</p>
<p><span style="color: #000000;"><strong>WE CRITIQUE YOUR VIDEO  BEFORE UPLOADING</strong></span><strong> </strong></p>
<p><span style="color: #000000;">STEP 8</span>- Before your own  videos are finalized and uploaded, I personally review and  critique each one. Where else can you get this personal interaction with  one of the best known and well-recognized attorney video guru’s?  Nowhere else.</p>
<p><span style="color: #000000;">STEP 9</span>- We upload your  brand-new videos to your video channel that we created for you.</p>
<p><span style="color: #000000;">STEP 10</span>- We upload your  brand-new videos to the major video sharing sites and optimize those  videos with relevant keywords and descriptions to make them attractive  for the video search engines.</p>
<p>Is that all? No. What’s next?</p>
<p>Just like on a shampoo bottle: “Wash, rinse &amp; repeat.”</p>
<h3><span style="color: #000000;">“Shoot more video, send us your  memory card &amp; repeat.”</span></h3>
<p>Does it work?</p>
<p>You bet it does. I’M LIVING PROOF AND HERE’S WHY-</p>
<p>Video forms a bond and trust with your viewer. Video differentiates  you from everyone else. Video establishes you as an expert without you  ever having to say you’re an expert.</p>
<p>There is no other online video solution for attorneys that is created by a  trial lawyer whose entire goal is to help other attorneys get onto  video. There is no one offering a program like this at any price and  certainly no video producer with over 300 videos online and almost 300,000 combined views.</p>
<p><span style="color: #0000ff;"><strong><em>WE’RE DIFFERENT</em></strong></span><strong> </strong>and that’s really good.</p>
<p>Being different means that we <span style="color: #0000ff;">stand  out</span>. Being different means that we offer more value for your  marketing dollars. Being different means we help you stand out from the  crowd and get noticed.  That’s the goal, isn’t it? To be noticed; To create content that your  viewer wants, that compels them to pick up the phone to ask you for more  information.</p>
<p>To see what a smart investment our  total online video solution is, I encourage you to call me now at  516-487-8207 or send me an email to: gerry@lawyersvideostudio.com. I  welcome your call.</p>
<p>Creating video will be the best  return on investment you can make, and I’m living proof of that.</p>
<p>To your success!</p>
<p>Gerry</p>


<p>Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/05/11/lawyer-video-marketing-20-questions-you-must-ask-when-choosing-a-video-production-company/' rel='bookmark' title='Permanent Link: Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company'>Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company</a> <small>Brick and mortar stores are creating video. Lawyers are using...</small></li><li><a href='http://lawyersvideostudio.com/2010/04/07/youre-paying-526-per-video-impossible/' rel='bookmark' title='Permanent Link: &#8220;You&#8217;re Paying $526 Per Video? Impossible.&#8221;'>&#8220;You&#8217;re Paying $526 Per Video? Impossible.&#8221;</a> <small>There are video companies who charge attorneys $5000 to create...</small></li><li><a href='http://lawyersvideostudio.com/2009/09/03/how-long-should-your-attorney-video-shoot-take/' rel='bookmark' title='Permanent Link: How Long Should Your Attorney Video Shoot Take?'>How Long Should Your Attorney Video Shoot Take?</a> <small>I was speaking to a FindLaw rep yesterday. I wanted...</small></li></ol></p>]]></content:encoded>
			<wfw:commentRss>http://lawyersvideostudio.com/2010/06/28/how-much-to-create-a-martindale-hubble-attorney-video/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Airline Pilot turned Trial Attorney Shoots Video with NY Video Marketing Expert Gerry Oginski</title>
		<link>http://lawyersvideostudio.com/2010/06/25/airline-pilot-turned-trial-attorney-shoots-video-with-ny-video-marketing-expert-gerry-oginski/</link>
		<comments>http://lawyersvideostudio.com/2010/06/25/airline-pilot-turned-trial-attorney-shoots-video-with-ny-video-marketing-expert-gerry-oginski/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 10:00:47 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[attorney]]></category>
		<category><![CDATA[gerry oginski]]></category>
		<category><![CDATA[law firm video]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[new york]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video for lawyers]]></category>
		<category><![CDATA[web video]]></category>
		<category><![CDATA[attorney video]]></category>
		<category><![CDATA[california]]></category>
		<category><![CDATA[john burns]]></category>
		<category><![CDATA[lawyer]]></category>
		<category><![CDATA[lawyer video]]></category>
		<category><![CDATA[ny]]></category>
		<category><![CDATA[video marketing]]></category>
		<category><![CDATA[video marketing for lawyers]]></category>

		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=1786</guid>
		<description><![CDATA[Ask yourself what type of person would fly from California to Long Island New York just to shoot video with me?

The answer is, a really smart personal injury trial lawyer who recognizes how important it is to have a trial lawyer as your video producer.

John Burns was an airline pilot flying wide-bodied jets before he decided to become a personal injury trial lawyer in Southern California. 


Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/07/05/the-john-burns-effect/' rel='bookmark' title='Permanent Link: The John Burns Effect'>The John Burns Effect</a> <small>Do you know what the Ken Burns effect is? If...</small></li><li><a href='http://lawyersvideostudio.com/2010/04/30/internet-marketing-success-story-%e2%80%93-attorney-gerry-oginski/' rel='bookmark' title='Permanent Link: Internet Marketing Success Story – Attorney Gerry Oginski'>Internet Marketing Success Story – Attorney Gerry Oginski</a> <small>Kelly Spradley from Impirus legal websites just profiled all the...</small></li><li><a href='http://lawyersvideostudio.com/2009/09/10/video-testimonial-tom-foster-talks-about-attorney-gerry-oginski/' rel='bookmark' title='Permanent Link: Video Testimonial: Tom Foster Talks About Attorney Gerry Oginski'>Video Testimonial: Tom Foster Talks About Attorney Gerry Oginski</a> <small>Tom Foster is 'THE' webmaster responsible for the behind-the-scenes details...</small></li></ol>]]></description>
			<content:encoded><![CDATA[<p><a href="http://lawyersvideostudio.com/wp-content/uploads/2010/06/IMG00063-20100617-1531.jpg"><img class="alignleft size-large wp-image-1788" title="IMG00063-20100617-1531" src="http://lawyersvideostudio.com/wp-content/uploads/2010/06/IMG00063-20100617-1531-1024x768.jpg" alt="" width="375" height="281" /></a>Ask yourself what type of person would fly from California to Long Island, New York just to shoot video with me?</p>
<p>The answer is, a really smart personal injury trial lawyer who recognizes how important it is to have a trial lawyer as your video producer.</p>
<p>John Burns was an airline pilot flying wide-bodied jets before he decided to become a personal injury trial lawyer in Southern California. When he decided to create educational video to market his law practice he recognized that there were no video production companies that had a trial lawyer who he could connect with, that understood the type of law he practiced. Until he found me.</p>
<p>He found what I offered so compelling that rather than have him shoot video with a videographer that I personally trained, he decided to fly across the entire country and come to my office so I could direct and produce his videos. Talk about an ego boost! What he learned during our video shoot confirmed his belief that it was vitally important to have a trial lawyer as his video producer. In a few weeks, you&#8217;re going to hear John, in his own words on video, describe why he flew cross-country to shoot video with me in the Lawyers Video Studio here on Long Island.</p>
<p>During one of John&#8217;s videos he mentioned an area of law that I felt needed to be changed. I stopped him and he corrected the important point he was making. He immediately told me that if this was being done with a regular videographer, there was no way this important nuance would have been picked up, and would likely have been misinterpreted by someone listening to it.</p>
<p>We shot over 40 video clips in one day. A long and very productive day. Congratulations to John Burns and watch for previews of his videos and behind the scenes photos- one of which is posted here.</p>
<p>If you&#8217;re interested in the only video coaching group for lawyers in the country, then <a href="http://videolawyerguru.com">click here to learn more</a>. If you want to start creating compelling video that will convert online viewers into callers, like John did today, I encourage you to <a href="http://lawyersvideostudio.com/gerrys-total-online-video-solution/">click here to learn more</a>.</p>
<p>Gerry</p>


<p>Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/07/05/the-john-burns-effect/' rel='bookmark' title='Permanent Link: The John Burns Effect'>The John Burns Effect</a> <small>Do you know what the Ken Burns effect is? If...</small></li><li><a href='http://lawyersvideostudio.com/2010/04/30/internet-marketing-success-story-%e2%80%93-attorney-gerry-oginski/' rel='bookmark' title='Permanent Link: Internet Marketing Success Story – Attorney Gerry Oginski'>Internet Marketing Success Story – Attorney Gerry Oginski</a> <small>Kelly Spradley from Impirus legal websites just profiled all the...</small></li><li><a href='http://lawyersvideostudio.com/2009/09/10/video-testimonial-tom-foster-talks-about-attorney-gerry-oginski/' rel='bookmark' title='Permanent Link: Video Testimonial: Tom Foster Talks About Attorney Gerry Oginski'>Video Testimonial: Tom Foster Talks About Attorney Gerry Oginski</a> <small>Tom Foster is 'THE' webmaster responsible for the behind-the-scenes details...</small></li></ol></p>]]></content:encoded>
			<wfw:commentRss>http://lawyersvideostudio.com/2010/06/25/airline-pilot-turned-trial-attorney-shoots-video-with-ny-video-marketing-expert-gerry-oginski/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An exciting presentation at Great Legal Marketing superconference in Virginia</title>
		<link>http://lawyersvideostudio.com/2010/06/16/an-exciting-presentation-at-great-legal-marketing-superconference-in-virginia/</link>
		<comments>http://lawyersvideostudio.com/2010/06/16/an-exciting-presentation-at-great-legal-marketing-superconference-in-virginia/#comments</comments>
		<pubDate>Wed, 16 Jun 2010 10:00:42 +0000</pubDate>
		<dc:creator>Gerry Oginski</dc:creator>
				<category><![CDATA[video for lawyers]]></category>
		<category><![CDATA[attorney]]></category>
		<category><![CDATA[attorney video]]></category>
		<category><![CDATA[ben glass]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[gerry oginski]]></category>
		<category><![CDATA[great legal marketing]]></category>
		<category><![CDATA[lawyer]]></category>
		<category><![CDATA[lawyer video]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video marketing for lawyers]]></category>
		<category><![CDATA[video producer]]></category>
		<category><![CDATA[video production]]></category>

		<guid isPermaLink="false">http://lawyersvideostudio.com/?p=1752</guid>
		<description><![CDATA[I was speaking to over 250 attorneys on June 11, 2010 at the Hyatt in Fairfax, Virginia. The room was packed. Ben Glass had just finished talking about ethics in attorney advertising. 5:00 pm arrived and I had my wireless microphone all set; my laptop was ready to go and my wireless pointer was plugged in. I walked up on stage and the first question I asked the crowd after introducing myself was "How is it that a solo practitioner like myself is able to compete with the biggest law firms in Manhattan with the biggest marketing budgets?"


Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/06/19/great-legal-marketing-the-video-lawyer-speaks-to-attorneys/' rel='bookmark' title='Permanent Link: Great Legal Marketing: The video lawyer speaks to attorneys'>Great Legal Marketing: The video lawyer speaks to attorneys</a> <small>I am thrilled to be back from a lecture I...</small></li><li><a href='http://lawyersvideostudio.com/2009/10/21/ben-glass-great-legal-marketing-video-testimonial/' rel='bookmark' title='Permanent Link: Ben Glass &#038; Great Legal Marketing Video Testimonial'>Ben Glass &#038; Great Legal Marketing Video Testimonial</a> <small>Attention All Lawyers: Ever hear of "Great Legal Marketing?" If...</small></li><li><a href='http://lawyersvideostudio.com/2010/07/14/guaranteed-marketing-failures-for-attorneys/' rel='bookmark' title='Permanent Link: Guaranteed Marketing Failures for Attorneys'>Guaranteed Marketing Failures for Attorneys</a> <small># Let your yellow pages rep design your ad. Why?...</small></li></ol>]]></description>
			<content:encoded><![CDATA[<p>I was speaking to over 250 attorneys on June 11, 2010 at the Hyatt in Fairfax, Virginia. The room was packed. Ben Glass had just finished talking about ethics in attorney advertising. 5:00 pm arrived and I had my wireless microphone all set; my laptop was ready to go and my wireless pointer was plugged in. I walked up on stage and the first question I asked the crowd after introducing myself was &#8220;How is it that a solo practitioner like myself is able to compete with the biggest law firms in Manhattan with the biggest marketing budgets?&#8221;</p>
<p>The answer explored five keywords and the number of websites that compete for those very competitive search terms. The search terms were &#8220;New York medical malpractice lawyer.&#8221; Google shows that 5 million websites vie for those search terms. &#8220;Do know which website consistently comes up in the #1 organic search results?&#8221; My <a href="http://www.oginski-law.com">New York Medical Malpractice Trial attorney website</a> does.</p>
<p>The crowd got very quiet and their eyes opened wide, eager for more.</p>
<p>Later, I asked &#8220;What if you could own the first page of YouTube?&#8221;</p>
<p>Technically, you can&#8217;t &#8216;own&#8217; the first page of YouTube, but in a practical sense you can. &#8220;How?&#8221; you ask? By having all twenty of your videos show up on the first page results of your search terms on YouTube. That&#8217;s how you can &#8216;own&#8217; the real estate on the first page of YouTube. I then showed the group how I &#8220;own&#8221; the first page of YouTube for specific search terms.</p>
<p>Then I asked, &#8220;What if you could also own the second page of YouTube as well?&#8221; I then told them that for those specific search terms I own the second page too. Now, I really had everyone&#8217;s attention.</p>
<p>The important question I asked was &#8220;What do you think an online viewer would think if they did a search for their particular legal problem and they came upon a YouTube page where every single video on the page (except for the paid videos at the top) was yours?&#8221; Who do you think a viewer is going to call after seeing all of your videos; you or your competitor who only has a static website?</p>
<p>I had a blast talking to this group of smart, energetic and eager attorneys willing to learn how to market themselves in ethical, out-of-the box ways. I was glad I had a chance to talk with many brilliant attorneys who are blowing away their competition using so many different marketing methods. It was nice to actually meet a lot of attorneys I communicate with on Facebook and Twitter but had never actually met in person.</p>
<p>The feedback I received from the attorneys were amazing.</p>
<div><a href="http://www.facebook.com/profile.php?id=1036707738">Attorney John Fisher</a> said &#8220;Awesome job, Gerry! You gave the best  presentation of the seminar.&#8221;</div>
<div>
<p><a href="http://www.facebook.com/lauraleesparks">Laura Lee Sparks</a> said &#8220;Gerry it was great  meeting you at the GLM Conference, your presentation was rockin!  I&#8217;ve  already sent several of my clients and collegues in your direction to  get them moving on video!!&#8221;</p>
<div><a href="http://www.facebook.com/mass.estateplanner">Attorney Andrew Garcia</a> said &#8220;Gerry &#8211; I have to  say, your presentation was top notch! You gave us so  much value and  information (and inspiration) in just one short hour. Useful  information?&#8221;  How about INVALUABLE information. Great presentation and thanks a million!&#8221;<a href="http://www.facebook.com/profile.php?id=1672726970"></a></div>
<div><a href="http://www.facebook.com/profile.php?id=1672726970">Attorney Rob McKinney</a> said &#8220;Powerful presentation.Thanks again.&#8221;<a href="http://www.facebook.com/TimMiley"></a></div>
<div><a href="http://www.facebook.com/TimMiley">Attorney Tim Miley</a> said &#8220;It  was an awesome presentation.  Thanks for sharing!!&#8221;<a href="http://www.facebook.com/mischelle.davis"></a></div>
<div><a href="http://www.facebook.com/mischelle.davis">Marketing powerhouse Mischelle Davis</a> said &#8220;Gerry,  we are your biggest fans!!!!&#8221;</div>
</div>
<ul>
<li>Want to learn what I teach attorneys to create compelling video?</li>
<li>Want to learn how I create my videos?</li>
<li>Want to learn what will compel a viewer to pick up the phone and call you instead of your competitor?</li>
<li>Want to learn the mindset of a viewer and figure out what content will get them to click on your headline and watch your video?</li>
</ul>
<div class="mceTemp">
<dl id="attachment_1753" class="wp-caption alignleft" style="width: 789px;">
<dt class="wp-caption-dt"><a href="http://lawyersvideostudio.com/wp-content/uploads/2010/06/LVSCoachingGroup.jpg"><img class="size-full wp-image-1753" title="LVSCoachingGroup" src="http://lawyersvideostudio.com/wp-content/uploads/2010/06/LVSCoachingGroup.jpg" alt="" width="779" height="116" /></a></dt>
</dl>
</div>
<p>If you do, I encourage you to come join me in the Lawyers Video Studio coaching group. To learn more about the only video coaching group for lawyers in the country, click here: <a title="Lawyers Video Studio Coaching Group" href="http://videolawyerguru.com/" target="_blank">Lawyers Video Studio coaching group</a>.</p>
<p>P.S.  By the way, if you need a speaker to talk to your group of attorneys about how video can help convert online viewers into callers and why attorneys need to create video now, pick up the phone and call me 516-487-8207 or send me an email to Gerry@lawyersvideostudio.com. I welcome your call.</p>


<p>Related posts:<ol><li><a href='http://lawyersvideostudio.com/2010/06/19/great-legal-marketing-the-video-lawyer-speaks-to-attorneys/' rel='bookmark' title='Permanent Link: Great Legal Marketing: The video lawyer speaks to attorneys'>Great Legal Marketing: The video lawyer speaks to attorneys</a> <small>I am thrilled to be back from a lecture I...</small></li><li><a href='http://lawyersvideostudio.com/2009/10/21/ben-glass-great-legal-marketing-video-testimonial/' rel='bookmark' title='Permanent Link: Ben Glass &#038; Great Legal Marketing Video Testimonial'>Ben Glass &#038; Great Legal Marketing Video Testimonial</a> <small>Attention All Lawyers: Ever hear of "Great Legal Marketing?" If...</small></li><li><a href='http://lawyersvideostudio.com/2010/07/14/guaranteed-marketing-failures-for-attorneys/' rel='bookmark' title='Permanent Link: Guaranteed Marketing Failures for Attorneys'>Guaranteed Marketing Failures for Attorneys</a> <small># Let your yellow pages rep design your ad. Why?...</small></li></ol></p>]]></content:encoded>
			<wfw:commentRss>http://lawyersvideostudio.com/2010/06/16/an-exciting-presentation-at-great-legal-marketing-superconference-in-virginia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
