I just don’t get it. Every day I see lawyers putting videos online that mimic the TV commercials we loathe and detest. It’s those same daytime lawyer commercials that have made us the butt of jokes for the last 25 years. If these videos are so bad, why do lawyers continue to put up bad [...]
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Category Archives: video for lawyers
228,125 Video Views
That’s the total number of views that my videos have received as of today, February 16, 2010. That’s not a misprint. That’s not my mother-in-law clicking on the same video 10,000 times either.
Just imagine if that number of viewers saw your videos. Would you have more callers to your office?
Why Would Any Attorney Pay To Promote Their Video?
When you do a YouTube search, they now offer ‘promoted’ videos in the yellow space at the very top, very bottom and right side of the page. To get those spots, you must pay to advertise your videos there. How much you pay depends on what you’re willing to pay, similar to Google’s pay-per-click campaigns.
Anytime I see a video being ‘promoted’ it tells me:
My Article Made Trey Ryder’s LAWYER MARKETING ALERT!
If you do not know Trey Ryder and you are an attorney, you should take a look at his marketing materials immediately. Trey is a big proponent of education-based marketing for lawyers and has excellent advice and amazing articles for every attorney trying to market themselves.
You Think You Have What It Takes To Create Video?
Do you?
You know how to press “Record” on your flip camera, right? You know not to shoot in low-level light, right? You know not to use your on-board microphone, right? You know how to set your white balance, even on your little handy video camera like your Kodak Zi8, right?
Excellent. Then why aren’t you creating video to market your law practice? If you are, why aren’t those viewers calling your office? What are they waiting for, a personal invitation? Are your viewers really expecting you to reach through the computer screen and physically pull them into your office? Get real.
Which Video Was Picked Up By NY Times Blog?
I opened up my e-mail today and noticed an interesting headline in my Google alerts. The headline read “When Black Ice Strikes, Who’s to Blame?”
I was even more curious because it had my name and website listed under the headline. I knew that I didn’t write a blog post with that name or a video with that title. I was intrigued.
The website URL was the New York Times online blog. I clicked on the link which took me to the New York Times online site. The blog post was all about black ice and how dangerous it is in New York City. Further into the article the writer mentioned a video I made titled “Slip and fall on snow and ice-who is at fault?” and some of the comments I made in my video.
Do You Need a High-End Video Camera?
Shooting video is really simple now. We have the Flip Mino camera, where you just push the no-brainer red button. We have the Kodak Zi8, now. We have the Sony Webbie camera. Really simple: Just push the big button in the middle and start taking your video. We can even use digital point-and-shoot cameras to take hi-def video now too.
Do These Videos Sound Familiar?
The title is the same for each.
The background is the same for each and
They’re even looking at the same place off-camera.
YouTube shows they each have less than 20 views even though they were uploaded over seven months ago.
But there’s a bigger problem here.
Mark Merenda Endorses Video Producer Gerry Oginski
When I sat down with Mark Merenda, CEO of SmartMarketingNow.com to interview him recently, he graciously provided a personal endorsement of me without even asking him!
Mark is a well-known marketing expert who helps lawyers across the country create their marketing message. In this video testimonial he talks about me (which is something I never get to do).
VIDEO IS THE KILLER APP
This statement comes to you directly from Jeanette Gibson, the New Media director at Cisco. Never heard of Cisco? You should have. They’re the largest company behind the internet. In fact, they make the internet work.
This video interview by SocialMedia.biz asked how video and social media are used at Cisco. The answer provided the title [...]
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- How Really Smart Lawyers Are Using Video On The Web- New Book!
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