Chances are you have a video camera with flash memory. It will hold a memory card, maybe 8GB or 16GB. If you’re really on the cutting edge, you will probably have a Class 6 high capacity memory card.
As most of you know, tape-based video has gone the way of the 8-track (for those of you old enough to remember what 8-track is).
Dave Kaminski talks about 3 Keys To Success With Web Video. He’s right on target with his mindset and I totally agree with him that worrying about what equipment to use is nowhere near as important as what to talk about and implement.
Excellent. I congratulate you for having the desire to create your own attorney video. However, having the desire and implementing it, are two totally different things.
Before running out to purchase all your video equipment and signing up for video editing classes and reading all those books (including mine, “How Really Smart Lawyers Are Using Video On The Web To Get More Clients”) to start creating video, ask yourself these questions:
You think you have the guts to create attorney video?
You think it’s simply a matter of standing in front of the camera and pushing the red record button? You think it’s as easy as pressing the ‘upload’ button directly to YouTube without editing? It might look easy when the professionals do it but I guarantee you that unless you have the desire, the time and inclination to learn how to do it really well, it’s not easy.
If you’ve ever considered creating video to market your law firm, you’ve got to watch this video by Atlanta attorney Greg Stokes and hear what he has to say.
Watch Dave Lorenzo’s video to learn about typical attorney marketing mistakes. Make sure you’re not making these mistakes.
I had a conversation today with someone who felt that using a Flip-style video camera to record stream of thought video was better than creating video in a studio setting where you can control the video, lights and audio.
I told this attorney that it doesn’t matter what camera you use to create your video.
Last night I received a memorable voicemail from a woman who wanted to speak to me. Something about a catheter being left inside of her when she had her surgery. She left her name, phone number and best time to call her.
So what’s the big deal? Not what she said in her voice mail, but what she didn’t say. Importantly, it’s what I heard in between what she was saying that was amazing.
* If you have video equipment and know how to use it effectively;
* If you know how to edit your videos;
* If you know how to tweak the sound and add graphics;
* If you know how to compress the video, then compress it again to get the settings just right for the internet then you should not have a problem creating quick video that addresses breaking news.
Here’s one way I created a breaking news video just hours after receiving a $1.5 million verdict for podiatric medical malpractice case here in New York. Watch the video to learn more.
I was asked this question recently by an attorney who was considering hiring me to create his video. He lived in a large college town and was considering hiring some college students who were learning about video and TV production. He asked a good question: “Can’t I just go to these people and have them shoot my video?”
The answer is…
