A hook is something that pulls a viewer in.
It’s something that makes you stand out.
99.9% of lawyers don’t have a hook.
Category Archives: video for lawyers
Biggest Reason You Need Spotlight Annotations on Your YouTube Videos
At the end of every YouTube video, you are presented with a 12 video grid of related videos. The idea behind this is to offer the viewer multiple options to watch similarly related videos. Naturally, you can always click away to similar videos that appear on the right-hand side of the YouTube video page. That is always an option.
A Tale of Two Lawyers- Part 9
“The guy showed up at 7:30 a.m. Right on time. He looks exactly like he does on his videos. He sounds exactly like he does in his videos and on the phone. He’s about 5″10″, thin, short cropped hair, glasses and he’s brought with him a lot of video equipment. His cameraman immediately gets to work setting up the light stands and lights. They both take a walk through the entire office pointing out different locations in which to shoot.”
A Tale of Two Lawyers-Part 8
“He told us that the more we practice for our upcoming video shoot the better we would feel. The more comfortable we would be; the more fun we’d have. Imagine that…actually having fun while marketing. I didn’t believe it. I mean, come on, a lawyer having fun while doing marketing stuff? I was critical of this point but I kept it to myself.”
A Tale of Two Lawyers-Part 7
“That mastermind call with him was so helpful and informative. The ideas he gave us started us thinking about the different ways we could use this content. In the middle of the call, I was furiously writing down an entire list of things to talk about in my videos.
Then he said something that made me smile. He said we could use this content not just for our videos but for all the other marketing we do as well.”
A Tale of Two Lawyers; Special Report- Part 6
“The day after my law firm became a member of the Lawyers Video Studio I got a huge congratulatory banner delivered to my office. I mean huge,” Dave said.
“How did that make you feel?” I asked.
“Really good. It reaffirmed our decision to sign up for this total online video marketing program,” Dave answered.
A Tale of Two Lawyers; Special Report- Part 5
We left off last time where Dave was explaining why he got more useful information on the strategy call than he had in years.
I asked Dave “Did you know any of this marketing stuff before you got on the phone for your call?”
His answer surprised me. “Not really. I had never paid attention to this marketing stuff. Now, all of a sudden, this guy is opening my eyes to things we never even considered and showing us what we’re missing.”
“What did you do?” I asked.
3 Reasons To Prepare For Your Video Shoot
If you think you can ‘wing it’ because you’re such a great attorney, let me tell you, you’re wrong. If you think you won’t screw up during your video shoot because you’re such a successful lawyer, let me tell you, you’re wrong. If you think you know how to present your material without preparing, because you know the law inside and out, let me tell you, you’re wrong.
New April 2012 Lawyers Video Studio Newsletter is Here!
You’re never going to believe what 2 new announcements are coming here in the Lawyers Video Studio. Really cool things for lawyers across the country. I’ll give you a hint…
(1) My new book with a really cool interactive feature and
(2) A brand new program geared just for the do-it-yourself attorney.
Are You Making These Mistakes on YouTube?
You upload your new video, but fail to set it to high-definition video. Hi-definition video is typically 720p or 1080p. You fail to compress your video in order to have a small manageable file you can upload quickly. Ever wonder why it takes you hours to upload your video? Because you have not compressed at in the proper format using the right compression program. You don’t make use of spotlight annotations.
