Why do lawyers still insist on creating video in their cars? I just wrote a YouLaw review on this which will go live in 2 weeks which skewers the entire concept of creating video in your moving car. Here’s a hint: The lawyer should have been pulled over for DWV (a new crime I created…
Category Archives: streaming video
Marketing Guru Ben Glass Interviews Attorney Gerry Oginski
If you’re not familiar with Ben Glass’s system of educational based marketing, you’re missing out on the best form of marketing for attorneys. In this audio replay, Ben Glass interviews Gerry Oginski and asks why video for attorneys is so important. Listen to this interview as Gerry explains how video creates trust, establishes you as…
YouLaw Video Review: This Law Firm Video Needs More Speed
From the corny introduction by a receptionist, to the offbeat background music, to the pregnant pauses by the attorneys at Florida law firm Levin Tannenbaum, I got the sense that the producer of this video needed some help with his editing skills. Lighting needs improvement as well. “Hello! Anyone hear of white-balance?” The video tries…
Gerry’s Video Tip of the Day (or night)
Calibrate your white balance. Before even starting to shoot your video, make sure you set this. It takes all of 10 seconds. If you don’t do it, all of your colors will be off and you will look extremely dark. Get a white posterboard at Staples or Costco. Total cost: $1.49. Put it on the…
Gerry's Video Tip of the Day (or night)
Calibrate your white balance. Before even starting to shoot your video, make sure you set this. It takes all of 10 seconds. If you don’t do it, all of your colors will be off and you will look extremely dark. Get a white posterboard at Staples or Costco. Total cost: $1.49. Put it on the…
Another YouLaw Review by Attorney Gerry Oginski-My Law Firm Is Better Than Your Law Firm
For this week’s column, I searched for a law firm video to review to point out what you should never do. It didn’t take long to find one. Don’t watch this video for the quality; it’s a well-made video clip. Don’t watch this video for the lighting technique; it’s good. Don’t watch this video because…
Video Marketing Guru Helps Lawyers Create Online Video
Wow! EsqBlog.me gave me a great intro to the article I just wrote about at Law.com: “Video marketing guru Gerry Oginski rounds out his series of tips toward a better attorney video: keep your video short, but not too short, and use interesting headlines. But the key is to get in on the ground floor…
Did This Firm Hire the Godzilla Film Crew?
Another YouLaw review by Gerry Oginski! “Read My Lips (Since My Video Didn’t Sync Properly) Military criminal defense attorney Michael Waddington of Gonzalez & Waddington serves up some heady practical advice in his straight-talking video that turns to mush. Attorney Michael Waddington is the brute squad (see The Princess Bride) with a smile. I like…
The difference between a show and a story
Here’s a great simple post by internet blogger Seth Godin. It’s a short but important story for all lawyers looking to create video to attract potential clients to their office. “The Super Bowl hype is blissfully long gone, and lazy media outlets can no longer reprint press releases and dissect multi-million dollar wastes of time…
Lawyer Advertisements: The Good, the Bad, and the Ugly
Attorney Gyi Tsakalakis does a great review on lawyer advertisements that use video to get their message across. In his blog titled AttorneySync’s Blog on Marketing a Law Firm he compares three attorney videos. I must confess that one of the videos is mine!I’ll leave it to you to read his blog post to figure…
