Category Archives: solo practice university

Seth Godin: The difference between PR and publicity

Most PR firms do publicity, not PR. Publicity is the act of getting ink. Publicity is getting unpaid media to pay attention, write you up, point to you, run a picture, make a commotion. Sometimes publicity is helpful, and good publicity is always good for your ego. But it’s not PR. To read the full…

Another Law.com Article-Attorney Video Tips-Cameras

So you want to jump on the video bandwagon and start creating video? Well, here you go. Just click “Record” on your webcam and start talking about what a great attorney you are. Then click “Upload to YouTube” and you’ll be an instant celebrity, overnight. To read the full article about video cameras and equipment…

Another Law.com Article To Help Lawyers Create Their Videos

Just published article #4 in a series of tips to help lawyers understand how to create online video. Importantly, in these series of articles, I discuss not just what to put in your lawyer videos, but more importantly, what not to do. Today’s article discusses how long to make your videos and also what type…

5 Reasons To Create Attorney Videos

Just published an article at Ezinearticles.com that describes 5 reasons to create attorney videos. Check it out…it’s very compelling.

ANNOUNCEMENT! Gerry Oginski is now a Faculty Member of Solo Practice University