Kelly Spradley from Impirus legal websites just profiled all the work I do with creating videos, my websites and blogs. Pretty cool article. Take a look.
Have a great day!
Gerry
A great place to learn about creating and improving video for lawyers.
Category Archives: seo
Internet Marketing Success Story – Attorney Gerry Oginski
Why Would Any Attorney Pay To Promote Their Video?
When you do a YouTube search, they now offer ‘promoted’ videos in the yellow space at the very top, very bottom and right side of the page. To get those spots, you must pay to advertise your videos there. How much you pay depends on what you’re willing to pay, similar to Google’s pay-per-click campaigns.
Anytime I see a video being ‘promoted’ it tells me:
How Can You Charge $3.20 For This?
I went skiing this weekend, and guess how much a bottle of this cost? You guessed it. $3.20.
I don’t know about you, but I can buy a case of 24 bottles of water at Waldbaums for $3.99. To pay $3.20 for a bottle of water is outrageous. I asked the cashier at the ski resort why they don’t charge $5.00 per bottle. She was shocked and didn’t understand why I even made a comment.
VIDEO IS THE KILLER APP
This statement comes to you directly from Jeanette Gibson, the New Media director at Cisco. Never heard of Cisco? You should have. They’re the largest company behind the internet. In fact, they make the internet work.
This video interview by SocialMedia.biz asked how video and social media are used at Cisco. The answer provided the title [...]
How $10 Ruined a Business Relationship
My watch needed a new battery the other day. It’s a Seiko diving chronograph. Steel bracelet, multi-function display, with day/date/time/stopwatch/ alarm and count-down timer. Oh yes, did I mention it tells time both analog and digitally? It’s really cool.
Well, I decided to take it into a little jeweler’s shop on the same street as my office. I dropped the watch off, told them I needed a new battery, and I’d be back in 10 minutes.
I Can’t Hear You!@*
“What did you say?”
“You sound like you’re in a tunnel.”
“You sound like you’re in the toilet.”
“You sound tinny.”
“Your audio seems like it was made with a child’s toy microphone.”
Attorney Video Review: Truck Accident Reenactment Jumps the Shark
How would you feel watching a video in which you see a nice family having a meal together, leaving in a car, and suffering a catastrophic car accident, complete with screams, glass shattering, ambulance lights and siren, heart beat audio in the background, scenes of the emergency room, and even a trip to the lawyer’s office?
Video Pay-Per-Click
You can do it for Google search. You can also do it for video as well. The question is: Should you?
Lawyers who use pay-per-click are literally paying rent to be on the right-side of Google search results, or at the top of the page with the yellow background. Many of these firms are nowhere to be found in the organic search results. What does that mean? If you stop paying rent, nobody will find your website.
The Lawyers’ Definitive Guide to Video Marketing
You’ve made the choice to jump right into video to market your legal services. The move is a good one. It will help you distinguish yourself from everyone else. Here now, never before released, is my definitive guide to video marketing for lawyers.
9 BENEFITS TO USING VIDEO:
1. Viewers get to see you
2. Viewers get to hear you
3. Viewers get to know you
4. Viewers begin to trust you before they ever walk in your door
5. You become the wise man at the top of the mountain
4 Easy Ways To Lose Lawyer Referrals
As lawyers, we often rely on other lawyers to send us cases. We build our ‘referral network’ with lawyers who handle cases that are different from and complement our specialties. After encountering a few lawyers who lack “seychel” (a Yiddish term that means ‘common sense’) I thought I’d post the four easy ways to lose your lawyer referral base. See if these apply to you.
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- How Really Smart Lawyers Are Using Video On The Web- New Book!
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