1. Your yellow pages, classified ads, billboards, lawyer directories and TV advertising is bringing you tons and tons of business.
If this is your situation, then you are probably the most savvy lawyer in the Country. I wish you the best of luck. However, if you’re like most attorneys, you are looking for cost-effective and ethical [...]
A great place to learn about creating and improving video for lawyers.
Category Archives: search engine
Lawyers: 3 Reasons You Should Wait to Create Video
YouLaw Video Review: 9 Legal Marketing Cliches to Avoid
I found this video from Morrison & Wagner while looking for a newly uploaded attorney video. I watched it once. Then twice, then three times. A few days later, I came back to it again after reading the lawyer section of my local Yellow Pages. I couldn’t believe the similarities.
All the Yellow Pages ads say [...]
Change Your Clothes-Video Tip from the Lawyers’ Video Studio
You’ve shot an hour of video. You’re going to create 4-5 usable video clips from that video shoot.You then shoot another hour of video. Yet you forget to change your clothes. A viewer does not want to see you wearing the same thing in every singe video clip. It gets dull and boring. Don’t believe [...]
Attorney Video While Driving? Give Me a Break
Why do lawyers still insist on creating video in their cars? I just wrote a YouLaw review on this which will go live in 2 weeks which skewers the entire concept of creating video in your moving car.
Here’s a hint: The lawyer should have been pulled over for DWV (a new crime I created called [...]
Why Video for Lawyers Works
Think video has no place in a lawyers’ marketing message?Think nobody watches video?Think potential clients don’t watch videos online?If you answered “Yes” to any of those questions, you’re wrong.
Watch the video to find out why.
10 Reasons Every Lawyer Needs To Be On Video
1. Static websites are out.
In case you haven’t noticed, websites that do not interact with a viewer quickly lose the attention of someone searching for an attorney. Unless you can immediately provide a viewer with the information they are looking for, they will go elsewhere.
2. Yellow Pages are out.
If you still haven’t figured [...]
Twitter-Should You Follow Someone With 70,000 Followers?
I get requests every day to follow someone I have never heard of on Twitter. I then scroll down to see how many followers they have and how many people they are following. Many of these people have followers ranging from 5000 all the way up to 75,000 followers.
Here’s my question: these people don’t know [...]
4 Reasons Lawyers Should Create Video
In this video you will learn four reasons why it is so important for attorneys to create educational and informative videos. Creating educational video is the key to getting a website viewer to cool you instead of your competitor. Having a static website is no longer sufficient to distinguish you from all of your competitors. [...]
When is an Attorney Video not a Video? When it’s a Slide Show
I see people creating attorney “videos” with nothing more than a slide show with accompanying audio. Many times these glorified slide shows don’t even show a picture of the attorney who is talking. Instead, they show photos of crashed cars, people in wheelchairs, the outside of a hospital, an ambulance or a police car.
If you [...]
Lawyers Learn a Thing or Two from Jewelry Salesman
How do stores all selling the same thing distinguish themselves? I was in St. Maarten on vacation last week walking through shoppers paradise in Phillipsburg. One store after another. All trying to sell you rings, bracelets, watches, sunglasses, and designer handbags. How do they set themselves apart if they all have pretty much the same [...]
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- How Really Smart Lawyers Are Using Video On The Web- New Book!
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