1. Your yellow pages, classified ads, billboards, lawyer directories and TV advertising is bringing you tons and tons of business. If this is your situation, then you are probably the most savvy lawyer in the Country. I wish you the best of luck. However, if you’re like most attorneys, you are looking for cost-effective and…
Category Archives: nyc
Lawyers: 5 Ways to Set Yourself Apart Using Video
1. Ask a question in your title. If you don’t ask a question, why would a viewer want to watch your video? What makes your title so compelling that either Google thinks your video is relevant to a viewer’s search terms or your viewer finds the video on their own? Most videos are ignored because…
HOW VIDEO CHANGED MY LIFE
Two years ago when attorneys started to use video to market their services I recognized that most lawyers were using video as if they were TV commercials. Even the better videos were nothing more than “Hey, come to me, because I’m a lawyer.” I realized that a better way to use video was to educate…
5 REASONS WHY MOST LAWYERS DON’T TWITTER EFFECTIVELY
1. THEY THINK IT’S THE SAME AS THE YELLOW PAGES Fact: Twitter is not the yellow pages. Fact: Twitter is great for telling your followers something interesting. Fact: Twitter is not great for telling us what you ate for lunch or that you’re going on a big date tonight.Fact: A person in need of an…
LAWYER VIDEO: 5 TIPS TO HELP YOU DECIDE WHICH VIDEO COMPANY TO USE
1. USE A COMPANY THAT HAS A PROVEN TRACK RECORD It goes without saying that you want a company that has experience creating, producing and editing videos for lawyers. I can tell you that there are about five web video companies that, in my opinion, do a great job creating video. However, don’t let the…
YouLaw Video Review: Attorney Driving While Videotaping
Rhode Island bankruptcy attorney Mark Buckley is Driving While Videotaping, and the proof is in his YouTube video. Buckley holds the video camera with one hand and driving with the other. Plus Buckley can’t look the camera in the eye because he’s too busy driving and watching traffic. To read the full review click here…
Be the Expert. Don’t be the Salesman
Watch the video to find out why it is so important to be the expert. You never want to be a salesman pitching your services. Take a look.
Be the Expert. Don't be the Salesman
Watch the video to find out why it is so important to be the expert. You never want to be a salesman pitching your services. Take a look.
YouLaw Video Review: 9 Legal Marketing Cliches to Avoid
I found this video from Morrison & Wagner while looking for a newly uploaded attorney video. I watched it once. Then twice, then three times. A few days later, I came back to it again after reading the lawyer section of my local Yellow Pages. I couldn’t believe the similarities. All the Yellow Pages ads…
Change Your Clothes-Video Tip from the Lawyers’ Video Studio
You’ve shot an hour of video. You’re going to create 4-5 usable video clips from that video shoot.You then shoot another hour of video. Yet you forget to change your clothes. A viewer does not want to see you wearing the same thing in every singe video clip. It gets dull and boring. Don’t believe…
