Scott Drake discusses video marketing with New York Medical Malpractice & Personal Injury Trial attorney Gerry Oginski.
Oginski produces his own video and distributes the content to his website and other 3rd party sites. He uses video as his primary marketing tool.
Video production for lawyers cost either time or money. Often, it costs both.
Creating a quality-driven educational message is not as simple as standing in front of your Flip video camera and simply pressing the big red “record” button. Same goes for using your Kodak Zi8 with an external microphone. Maybe you’ve had your eye on that Sony Webbie or one of the other handheld pocket-camcorders. Regardless of what camera you use, don’t just press that ‘record’ button and upload right to YouTube.
Shooting video is really simple now. We have the Flip Mino camera, where you just push the no-brainer red button. We have the Kodak Zi8, now. We have the Sony Webbie camera. Really simple: Just push the big button in the middle and start taking your video. We can even use digital point-and-shoot cameras to take hi-def video now too.
Today’s blog post is about VIDEO equipment. Notice the double entendre in the title?
Most people think that in order to create good looking video, you must have a “professional” video camera that costs over $5,000 and looks like it came from a video production studio. That type of thinking is so wrong, on so many different levels. But it’s a typical expectation.
The title is the same for each.
The background is the same for each and
They’re even looking at the same place off-camera.
YouTube shows they each have less than 20 views even though they were uploaded over seven months ago.
But there’s a bigger problem here.
When I sat down with Mark Merenda, CEO of SmartMarketingNow.com to interview him recently, he graciously provided a personal endorsement of me without even asking him!
Mark is a well-known marketing expert who helps lawyers across the country create their marketing message. In this video testimonial he talks about me (which is something I never get to do).
This statement comes to you directly from Jeanette Gibson, the New Media director at Cisco. Never heard of Cisco? You should have. They’re the largest company behind the internet. In fact, they make the internet work. This video interview by SocialMedia.biz asked how video and social media are used at Cisco. The answer provided the…
In this video I give my final “State of Affairs” commentary about online attorney video marketing from 2009.
Watch the video to learn more.
In this video I give my final “State of Affairs” commentary about online attorney video marketing from 2009.
Watch the video to learn more.
My watch needed a new battery the other day. It’s a Seiko diving chronograph. Steel bracelet, multi-function display, with day/date/time/stopwatch/ alarm and count-down timer. Oh yes, did I mention it tells time both analog and digitally? It’s really cool.
Well, I decided to take it into a little jeweler’s shop on the same street as my office. I dropped the watch off, told them I needed a new battery, and I’d be back in 10 minutes.
