Gerry Oginski's Total Online Video Solution

I was asked this question recently by an attorney who was considering hiring me to create his video. He lived in a large college town and was considering hiring some college students who were learning about video and TV production. He asked a good question: “Can’t I just go to these people and have them shoot my video?”

The answer is, “Of course you could.”

They may know how to create quality video and post it online, but those folks are not experienced trial attorneys. They don’t know what an online viewer is looking for when searching for a lawyer. They won’t know who your ideal client is. If your video producer doesn’t know who your ideal client is and what types of legal problems they have, how can they help you create great content that will compel an online viewer to pick up the phone and call you?

That’s the problem that I see with the majority of attorney video online today. The quality of the actual video is fine. That’s not the problem. It’s the content that is sorely lacking. You are hiring a video producer to help guide you to create not just good content, but great content that will get you noticed online.

Do you really think that college kid who’s a whiz with uploading videos to YouTube will know what you can and can’t say in your video? Will he (or she) know how to enter the conversation going on in the minds of your viewer? If they have no experience as an attorney, how can they possibly figure out what you should be talking about that will convert online viewers into callers?

Sure they can copy other attorneys online and use formats that they think is right. But that’s the same yellow pages mentality that attorneys have used for many years. “If my competitor is doing it, and he’s spending money, then he must be doing something right.” Wrong.

You need to stand out from the crowd. You need to be different and stay within the ethical boundaries of your state’s rules. Can your college kid do that? Will the video producer you hire be able to do that?

I’m different, and it shows.

I am the only veteran medical malpractice trial lawyer who is also an experienced video producer. I am the only trial lawyer who is actively helping other lawyers get onto video to market themselves in the best way possible; using video. My program, The Total Online Video Solution for Lawyers is the only program in the country where we make it simple, easy and fun to create six months worth of video content in one day. Nobody else does this.

I know what online viewers are looking for. I get calls and emails every day from people who have watched my videos and ask for more information. I’m different, and it shows.

Come join me on this great video journey. I want to help you and show you that it can work for you.

Call me at 516-487-8207 or send me an email, Gerry@lawyersvideostudio.com

I welcome your call.

______________

Fairfax Virginia Personal Injury Lawyer, Ben Glass, says, “Gerry Oginski is the master of online video. He’s done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to ‘know’ him before they even pick up the phone. His use of video on his website and his video blog is amazing.” Ben Glass, Esq., BenGlassLaw.com, Fairfax, Virginia, 703-591-9829

Mark Merenda

Mark Merenda, CEO of SmartMarketing for attorneys says “My clients love the fact that he’s a lawyer and not just some wedding photographer with a video camera.” Gerry’s videos are great! Aside from turning out technically superb pictures, he understands the legal marketing field, the right questions to ask, and the concerns attorneys have about their professional image. I highly recommend Gerry’s services to any lawyer who wants to create an instant bond with potential clients. Mark Merenda, CEO SmartMarketingNow.com Naples, Florida 239-403-7755

Thanks for taking the time to read my blog!

Gerry

Related posts:

1. Airline Pilot turned Trial Attorney Shoots Video with NY Video Marketing Expert Gerry Oginski Ask yourself what type of person would fly from California...
2. The John Burns Effect Do you know what the Ken Burns effect is? If...
3. Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company Brick and mortar stores are creating video. Lawyers are using...

Great Legal Marketing, Fairfax Virginia

I am thrilled to be back from a lecture I presented to over 250 attorneys in Fairfax, Virginia about the benefits of creating educational video to market their law practices. Before leaving New York, I had visions in my mind of the crowd going wild; jamming to the music; raising their hands and singing along; demanding more and then of course chanting my name for an encore. Then I woke up and realized it was a daydream of sorts.

Here’s what really happened, and you should read further, because you’ll get that ‘Aha!’ moment shortly.
When I arrived Thursday night at the hotel where the conference was being held, I went to the conference area to scope out the area where I’d be speaking the next day. The crew was setting up for the big event. Now here’s what blew me away. As I walked in the door, about 6 different people shouted to me “Hey Gerry, how are you? Glad you’re here.”

What’s the big deal about that greeting, you ask?
Well, I had never met these people in person before. Ever. But they knew me. They knew who I was the moment I walked in the door. They instantly recognized me and eagerly welcomed me.

What does this have to do with attorney video?
EVERYTHING.
Want to know how they knew me?
From watching my videos. Not one video; not five videos but many of my videos.

“Well, what does being recognized at a legal marketing seminar have to do with marketing my law practice?”

I’m glad you asked. The answer is: EVERYTHING.
Video allows you to create a bond with your viewer.
Video allows you to get a viewer to trust you and become familiar with you.
Video allows you to enter the conversation going on in the mind of your online viewer.

The key to converting online viewers into callers is to know what information they want and need to know, and guess what? It has nothing to do with your credentials.

Want to learn more about what content will compel a viewer to pick up the phone and call? Come join me in my video coaching group; the only video coaching group for lawyers anywhere in the Country. No other video production company teaches lawyers the mindset they need to understand what their online viewer wants and needs. My coaching group is perfect for lawyers who do-it-yourself as well as lawyers who use a video production company to create their videos.

Here are comments made by really smart attorneys after listening to what I had to say:

Related posts:

1. Attorneys: What’s Your Area of Legal Expertise? Are you a contract lawyer? Employment discrimination lawyer? Workers Compensation...
2. An exciting presentation at Great Legal Marketing superconference in Virginia I was speaking to over 250 attorneys on June 11,...
3. Lawyers: Are You In The Legal Marketing Business? If you are a lawyer, the answer is absolutely, definitively...

Have a great day!

Gerry

Related posts:

1. Gerry Oginski Interviews Mastermind Webmaster Tom Foster If you don't know Tom Foster, CEO at Fosterwebmarketing.com, you...
2. Legal Broadcast Network Interviews Attorney Gerry Oginski Scott Drake of the Legal Broadcast Network discusses video marketing...
3. Fireside Chat #3 With Lawyers’ Video Studio Founder Gerry Oginski Did you know that traditional lawyer advertising has "sucked?" It's...

Attorney Steve Gacovino with videographer Scott Pruit

Gerry looking at video image on the camera

Gerry Oginski directing attorney Michael Serres

Gerry Oginski directing attorney Serres

Attorney Michael Serres becoming a celebrity

Gerry listening to Attorney Steve Gacovino

Attorney Michael Serres

Related posts:

1. Monday’s Attorney Video Shoot-Here’s How It Went Attorney Steve Gacovino handles mass-tort, defective drug litigation and personal...
2. Two Really Smart Attorneys Are Shooting Video on Monday This Monday, two very smart attorneys will be creating video...
3. Meet 2 Smart Attorneys Using Video Marketing I want to introduce you to two really smart attorneys...

I went for an echocardiogram this morning, which is a test that uses high frequency sound waves to image the heart. What I saw was nothing less than amazing. I watched my mitral valve move as blood was pumping through the different chambers of my heart. There is also a setting called color Doppler flow which analyzes the blood flow through the heart. You can actually see on the computer screen in real time what blood flow through your heart looks like. Watching the different parts of my heart beat on the monitor was absolutely fascinating.

However, don’t expect to find this video on YouTube anytime soon. You might ask “What does this have to do with creating attorney video?” If you’re a longtime follower of my blog posts you’ll know that it has everything to do with creating attorney video.

What made this video so compelling to watch? The fact that it was in real time. The fact that it was of something I never would have ordinarily been able to visualize without very expensive high-tech equipment that I clearly was not qualified to operate or interpret. The fact that I got an inside look at the inner workings of my body, beyond the standard EKG or x-ray was simply incredible. So how can you translate that into creating content for your attorney video?

Think about my comments above and what a viewer looks for when searching for an attorney online. What would make them have that “Aha” moment and say “Wow!” that was amazing. “How do I get more of that information?”

You have to be creative when deciding what content to put online. I can’t spoon feed you your content unless you sign up for my coaching program or sign up for my total online video solution where we create video for you.

I am still amazed at what I saw this morning on this video and I can’t wait to start creating new video content in the next few weeks that will incorporate today’s observations. If you have thoughts about how you can use this technique to create content, leave me a message in the comments section below; I’d love to hear it.

Thanks for taking the time to read my blog post!

Gerry

__________________

“Gerry’s advice regarding Attorney Video Marketing is spot on.  You cannot afford not to listen to him.  As a pioneer, he has blazed the trail for us all.

Our firm would not trust outsourcing our legal marketing to just anyone.  It is critical that any vendors we use in marketing our law firm be owned or at least managed by an attorney as there are too many ethical pitfalls that a non-attorney marketer may fall into.”

Emery Brett Ledger, Personal Injury Attorney, Newport Beach, California
www.ledgerlaw.com

800.300.0001

___________________

About Gerry

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

Related posts:

1. Lawyers: 3 Reasons Your YouTube Video Won’t Be Watched You've created your video. You want to show the world...
2. Lawyer Video: How Many Times Are Your Videos Watched? Does it Matter? You upload your video to YouTube and every day watch...
3. Lawyer Video Marketing – Most Attorney Video Stinks It's true. 99% of attorney video truly stinks. It's boring....

Testicular torsion is painful. You think the title was simply to catch your eye, right? Wrong.

I represented a young boy who suffered torsion of his testicle which cut off the blood supply causing him to lose his testicle.  When the boy presented to the emergency room with exquisite pain in his groin doctors failed to timely recognize that the blood supply to his testicle was being cut off. By the time they finally took the appropriate tests and performed surgery on him, his testicle was long gone. In torsion cases, the doctors have a window of opportunity in which to  recognize the problem and fix it before permanent, life-altering damage occurs.

So why am I writing about a medical malpractice matter in my Lawyers’ Video Studio blog? In case you don’t know, I am a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. I created a video describing what happened to my client. What was the title? “Testicular Torsion.” Did anyone watch it?

The answer is “yes.” A resounding yes. In fact, two days ago I received an email from a gentleman who had watched this video and here’s what he said:

“Hey, I watched your video on YouTube.com. And I had a question about testicle torsion. Ok, for at least six months I have been extremely paranoid about getting a testicle torsion. I haven’t ran, jumped, played sports that I love or have done any thing normal. Could you try to help me out with this issue. Is there a way to prevent torsion? Also would i know if I would ever get one for sure?”

Here was my reply:

“Although I know a lot about testicular torsion from cases I’ve handled, I am not a doctor. The best suggestion I can give you is to ask your own physician the questions you raised in this e-mail, or if you’re having a problem go to the closest emergency room immediately. Good luck to you.”

Why would someone want to watch an attorney video that talked about testicular torsion?

The answer is simpler than you think. People are interested in themselves. They’re interested in learning about what happened to them, and whether it has happened to other people as well. They’re interested to learn whether a lawyer they’re looking for has handled cases identical to their own. Remember, it’s not all about you.  Instead, it’s all about them. If you create your videos about your potential clients, who do you think is much more likely to get that phone call asking for more information?

Thanks for taking the time to read my blog. Have a great day!

Related posts:

1. Mid-Size Law Firm Videos-Why Online Video Will Convert Visitors Lawyers who work in a law firm with 5-20 lawyers...
2. 4 Easy Ways To Lose Lawyer Referrals As lawyers, we often rely on other lawyers to send...
3. How An Open House Helped Me Improve My Attorney Video My family and I were on vacation in Sanibel, Florida,...

Video Marketing for Lawyers

That’s the total number of views that my videos have received as of today, February 16, 2010. That’s not a misprint. That’s not my mother-in-law clicking on the same video 10,000 times either.

Just imagine if that number of viewers saw your videos. Would you have more callers to your office? Would you have more clients?

228,125 views is outstanding. And guess what? I didn’t pay a single penny for those views.

You might be asking yourself” what do you mean you didn’t pay a single penny?”

Well, I didn’t use pay-per-click to get people to watch my videos. I didn’t create an advertising campaign to get people to watch my videos. They watch my videos because of the magic of social media. Have any of my videos gone “viral?” I wouldn’t consider a video with 38,000 views to have gone viral, but it’s a pretty darn good start.

Naturally, I had to spend time to create and produce my videos and get them online. However, once those videos are online they take off on their own.

Importantly, I want to ask you whether you want to dominate the online video world? If you want to become not only the logical choice when a viewer searches for you online, but the only choice, then you need to learn how to create attorney video and to join my new coaching program.

Thanks for reading my blog. Have a great day!

Gerry

__________________________

Susan Cartier Liebel, Founder of SoloPracticeUniversity.com

Susan Cartier Liebel, creator of Solo Practice University says, “Gerry has the aptitude and technical savvy to create compelling, engaging and highly-professional videos to get potential clients to pick up the phone. Educational marketing through video is the future. Gerry is your teacher.”

Susan Cartier Liebel, Esq.

Creator of Solo Practice University

Solopracticeuniversity.com

____________________

About Gerry

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

Related posts:

1. The Lawyers’ Definitive Guide to Video Marketing You've made the choice to jump right into video to...
2. Video Marketing for Lawyers-Give It Away For Free Give the information away for free in order to get...
3. Video for Lawyers: 3 Reasons Why You Won’t Hire Me You've decided to produce videos to market your law practice....

Stand Out From The Crowd-Be Different!

It’s true. 99% of attorney video truly stinks. It’s boring. It’s unimaginative. It lacks useful information. It’s stuffy. It continues to personify lawyers as inaccessible and unapproachable. Many lawyer videos do nothing but talk about themselves.

Guess what? In case you haven’t noticed, viewers don’t care about you. They only care about themselves. Until lawyers and their video producers recognize this, lawyers will continue to make video that stinks.

What makes a video stink? Two different possibilities:

1. Poor video technique, and
2. Poor content.

The easiest one to fix is poor video technique. Anyone can learn how to create a technically great video. There are many video companies and video producers who know how to create a crystal-clear video that looks beautiful to watch. The bigger problem is fixing the content. Many attorneys still emulate the TV commercial format for attorney advertising. This is a huge mistake. Viewers don’t want 30 seconds of drivel and being screamed at. They want something different. They want to hear how you can help them solve their legal problem.

Most video producers are unfamiliar with the type of content that viewers truly want. Why is that? Because most video producers, in fact none except for one, is an experienced trial attorney who markets their own legal practice using video. If you already use a video producer that you are happy with, ask them what they think the five most frequently asked questions are when a new client comes in to your office and sits in front of you. If they can’t tell you what your frequently asked questions are, how can they help you create content that you need in order to establish yourself as the expert in your field of law using online video?

An experienced trial attorney who is also a seasoned video producer will have a clear understanding of what content your viewers want to learn about so that you can create educational and informative video that will make you not only a logical choice for them to call for more information, but the only choice.

As with everything in life, you have a choice when creating attorney video. You can create great video with excellent content or not. The way to create great video is with a video producer who has tremendous experience helping other lawyers create exceptional video content.

If you are creating video, this next tip will save you thousands of dollars of your hard-earned money. Pay attention.

Video Tip:

Stop talking about yourself. Listen to other attorney videos on YouTube and count the number of times they say “I” or “me” or “my firm.” The results will shock you. Once you realize that video is not about you, you’ll have that “aha” moment where you will feel enlightened and ready to start creating useful video. When you do that, your video will no longer stink, and will instead be a source of inspiration for your potential clients.

About Gerry

How Really Smart Lawyers Are Using Video On The Web- New Book!

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

Related posts:

1. Lawyer Video Marketing – the Train is Leaving the Station You know the train I'm talking about, and it's not...
2. 5 Common Errors To Avoid When Creating Attorney Video 1. DO NOT USE YOUR WEBCAM The quality of a...
3. Lawyer Video Marketing- 20 Questions You MUST Ask When Choosing a Video Production Company Brick and mortar stores are creating video. Lawyers are using...

These are free video sharing sites. Naturally, I upload my videos there, among many others. I only post original content. I only post useful and educational material in my videos. I never violate terms of service. I respect others and expect others to respect me. I always respond to comments on my videos. I’m always considerate of someone else’s comments even though I may not agree with them. Well, guess what?

Today I received an abrupt e-mail from Dailymotion telling me my account was immediately suspended for violating their terms of service. They included a link to their terms of service page as a reason for why my account was disabled.  I actually took the time to read through the entire thing, and when I came up for air, realized I had violated none of them. Since my account was disabled it took me 10 minutes to try and find an e-mail address for their support page. I then left a question for them seeking a detailed explanation that would account for why more than 150 videos I posted to their site would somehow all of a sudden violate their terms of service. No answer has been forthcoming.

One year ago the same thing happened to me with Blip.tv.

Here’s what happened:

I was going about my business doing what I love to do; creating and uploading educational and informative videos to market my legal practice. One day I got an e-mail from Blip.tv telling me my account was canceled, effective immediately and that the 100 videos that I had on their site would no longer be accessible. My e-mail inquiries asking for explanations were ignored. I finally received a terse e-mail reply from customer support which said:

“You have uploaded too many videos to our site. Have a nice day.”

Well, there you have it. Because I have taken the  step of uploading “too many” videos to a free sharing site, I was immediately booted off, never to post video under that account again.

What can you take away from all this?

Remember the saying “Never put all of your eggs in one basket?” The same applies here. You have absolutely no control over any of the free video sharing sites. They can put ads on your videos and they can remove your videos. You better make absolutely certain that your videos are posted on your websites; your blogs and other places, because one day you to may be told “Your account has been disabled because you have uploaded too many videos.”

If you’ve had a similar experience, I encourage you to leave a comment about it.

Thanks for taking the time to read my blog!

_____________________

FosterWebMarketing.com

Tom Foster of Fosterwebmarketing had this to say: “Gerry, once again your attitude and your marketing is right on target. It AIN’T ABOUT YOU! it’s about what you can do to help someone, and if your video message answers that question in the clients mind – they will contact you 99% of the time. You are brilliant and I am happy to know you and read your contributions.”

Tom Foster

Fosterwebmarketing.com

Fairfax, Virginia

888-886-0939

___________________

ABOUT GERRY

Gerry is a seasoned New York medical malpractice trial lawyer who has created over 250 informative videos to help consumers understand how lawsuits work in the State of New York. To see how Gerry has used video to promote his own law practice, take a look at his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help other lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective video creation system where he does everything for you except appear on camera, click here to learn more.

Related posts:

1. How a Local Dry Cleaner Made My Day I used to use a dry cleaner near my home...
2. Video Advertising for Lawyers: Do You Let Your Video Autoplay? When you have video on your website or blog, you...
3. A Shocking Website Error Many of you know that in August I revamped this...

I was even more curious because it had my name and website listed under the headline. I knew that I didn’t write a blog post with that name or a video with that title. I was intrigued.

The website URL was the New York Times online blog. I clicked on the link which took me to the New York Times online site. The blog post was all about black ice and how dangerous it is in New York City. Further into the article the writer mentioned a video I made titled “Slip and fall on snow and ice-who is at fault?” and some of the comments I made in my video.

It was a great pick-up and mention of my video in this blog post. In the discussion following the post, there were clear differences of opinion about who would be responsible for black ice. I was also pleased to see that the writer had mentioned that this is only one of many videos I had created.

THE BACK STORY

Here’s the back story on that video. A few years ago I wrote an article and posted online and also my website. It was a lengthy detailed article explaining what a consumer needed to know if they slipped and fell on snow and ice. The article came about because of the case I handled involving a woman who slipped in a parking lot on black ice. When I got into video a few years ago, I realized this would be a perfect topic for viewers to learn about so they could understand how an attorney proves a slip and fall case on snow and ice in New York. Most people are unfamiliar with notice requirements. Rather, they often come into the office thinking that simply because they fell and got hurt that automatically means they have a valid case. Anyone who practices personal injury law knows that’s simply not the case. Proving notice is essential, whether it is constructive or actual notice.

Click here to watch the video.

In any event, the writer of this blog post J. David Goldman was writing about Black ice in New York City and must have found my video by doing a Google search on the topic of slip and falls and black ice.

For those attorneys who think that video doesn’t work, they are dead wrong. Video establishes you as the “go-to” expert; establishes your credibility and builds trust with your viewer. I have been contacted many times by news reporters based upon informative videos I’ve created. It’s a really cool feeling when a news reporter calls you and says “I was watching your video online and I would like to ask you more questions for a news piece I’m working on.”

In fact, just today I received a phone call from a woman who found my videos online and called to ask me for more information. She was so appreciative of the information I had in my videos that she told me she watched at least 10 of them before calling me. Importantly, she said every time she did a search online, my videos kept coming up in her search results. That’s the purpose of creating educational and informative videos, so that you’re not only the logical choice for viewer to call, but the only choice.

If you haven’t made the jump onto video yet, I strongly encourage you to explore my website here in the Lawyers’ Video Studio to learn how video can help improve your marketing message. My goal is to help get you  onto video to improve your life, your practice and your income.

Thanks for taking the time to read my blog!

Have a great day.

Gerry

________________

Horsetiger Limited, Managing, Marketing & Media

Rod Mitchell, Director

rod.mitchell@horsetiger.co.uk
www.horsetiger.co.uk

________________

About Gerry

How Really Smart Lawyers Are Using Video On The Web- New Book!

Gerry is a veteran New York medical malpractice and personal injury trial lawyer and is the only video producer who is also a seasoned trial lawyer. He has produced and created over 250 educational videos to promote his own law firm using his New York Medical Malpractice Video Blog.

Gerry created the Lawyers’ Video Studio to help get other lawyers get onto video. Gerry offers an all-in-one, ‘we-do-it-all for you’ system where he does everything for you except appear on camera. Learn more in the Lawyers’ Video Studio.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

Related posts:

1. Video Marketing for Lawyers: Does Your Video Co. Blog About Your Video? You've created content for your video. You shot your video....
2. Lawyer Video: How Many Times Are Your Videos Watched? Does it Matter? You upload your video to YouTube and every day watch...
3. What Do You Get When You Cross a Lawyer With a Video Camera & An Internet Marketer? It wasn't that long ago that I considered myself a...