I just don’t get it. I know that our blackberries, iPhones and smart phones encroach upon our personal lives. People use their mobile devices anywhere and everywhere they go. It is not uncommon to see a man standing at the urinal holding his Blackberry checking his e-mail. (Yes, I have seen this.)
A great place to learn about creating and improving video for lawyers.
Category Archives: new york
Can You Get CLE Credits to Learn About Video Marketing?
What’s more important to you? Accumulating CLE credits or learning how to improve your bottom line and convert online viewers into callers?
Don’t get me wrong. I like listening to boring CLE lectures as much as the next attorney. I’m required to rack up a certain number of CLE credits each year, just like you. I like having the same speakers talk about the same trial tactics seminars I’ve been listening to for more than 21 years. Don’t get me wrong…I’ve learned a lot from these attorneys. I’ve also gone to ‘marketing’ seminars put on by the bar associations with these same personal injury and medical malpractice lawyers. I honestly can say that I have not learned much there. I wish someone had instead directed me to Dan Kennedy and Bill Glazer (direct response marketers that teach other people how improve their bottom line).
Airline Pilot turned Trial Attorney Shoots Video with NY Video Marketing Expert Gerry Oginski
Ask yourself what type of person would fly from California to Long Island New York just to shoot video with me?
The answer is, a really smart personal injury trial lawyer who recognizes how important it is to have a trial lawyer as your video producer.
John Burns was an airline pilot flying wide-bodied jets before he decided to become a personal injury trial lawyer in Southern California.
Internet Marketing Success Story – Attorney Gerry Oginski
Kelly Spradley from Impirus legal websites just profiled all the work I do with creating videos, my websites and blogs. Pretty cool article. Take a look.
Have a great day!
Gerry
Monday’s Attorney Video Shoot-Here’s How It Went
Attorney Steve Gacovino handles mass-tort, defective drug litigation and personal injury cases in New York. He and his partner Ed Lake strive to improve the lives of injured victims with their knowledge and experience. Both of these attorneys recognize that the traditional forms of attorney advertising fail to set one attorney apart from another and that it is increasingly difficult for a consumer to make an educated decision about which attorney to choose.
Michael Serres and Michael Pyrros are two of the hardest-working, New York workers-compensation attorneys I know. They spend their days helping injured workers with their claims.
Both Steve and Ed (Gacovino & Lake & Associates), and Michael and Michael (Pyrros & Serres) realize that the future of attorney marketing is with video.
“You’re Paying $526 Per Video? Impossible.”
There are video companies who charge attorneys $5000 to create a one minute video. There are some very big well-known website companies that will charge you anywhere from $2,500 all the way up to $35,000 to create video for you. There are wedding videographers who will charge you $500 for a 30 second video that is nothing more than a template for a commercial. The problem with different video companies is comparing apples to apples. Each video production company offers you certain benefits and features that make it difficult to compare with other video companies.
Video Marketing For Lawyers – If You Had $20,000 to Market Your Law Practice Would You Spend it on..
“Why would you ever bother with the yellow pages anymore?” Since it’s a money-losing proposition and most people don’t use the yellow pages anymore, why would you throw away all of your marketing dollars on a static ¾ page in a competitive market? A consumer searching for an attorney will have to wade through 20 full page ads (in New York) to find a personal injury attorney. Then they’ll get to the ¾ page ads, then the ½ page ads and on and on.
I Just Watched The Coolest Video
It was a video of the inside of my heart, and I’m very pleased to tell you that it was still inside my body when I was watching it!
I went for an echocardiogram this morning, which is a test that uses high frequency sound waves to image the heart. when I saw was nothing less than amazing. I watched my mitral valve move as blood was pumping through the different chambers of my heart.
228,125 Video Views
That’s the total number of views that my videos have received as of today, February 16, 2010. That’s not a misprint. That’s not my mother-in-law clicking on the same video 10,000 times either.
Just imagine if that number of viewers saw your videos. Would you have more callers to your office?
Lawyer Video Marketing – Most Attorney Video Stinks
It’s true. 99% of attorney video truly stinks. It’s boring. It’s unimaginative. It lacks useful information. It’s stuffy. It continues to personify lawyers as inaccessible and unapproachable. Many lawyer videos do nothing but talk about themselves.
Guess what? In case you haven’t noticed, viewers don’t care about you. They only care about themselves. Until lawyers and their video producers recognize this, lawyers will continue to make video that stinks.
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- How Really Smart Lawyers Are Using Video On The Web- New Book!
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