By now, every lawyer has a website.Every website has photographs.Every website tells how great you and your firm are.But how do you really distinguish yourself from all the lawyers who compete with you on a daily basis? In most jurisdictions, including New York, you are not permitted to badmouth any other attorney. Nor can you…
Category Archives: medical malpractice
HOW VIDEO CHANGED MY LIFE
Two years ago when attorneys started to use video to market their services I recognized that most lawyers were using video as if they were TV commercials. Even the better videos were nothing more than “Hey, come to me, because I’m a lawyer.” I realized that a better way to use video was to educate…
Attorney Blooper #9
The next blooper in a series of attorney bloopers. Out-takes during video shoots. Some lions and monkeys thrown in too.
YouLaw: Texas Insurance Lawyer Gets Washed Out
I like when a lawyer gives helpful information in their title. It encourages me to click on their video. Before watching the video however, I look to the sidebar to see how they describe their video. Attorney Mark Humphreys gives limited information, but still provides his phone number and Web site for easy contact. As…
When is an Attorney Video not a Video? When it’s a Slide Show
I see people creating attorney “videos” with nothing more than a slide show with accompanying audio. Many times these glorified slide shows don’t even show a picture of the attorney who is talking. Instead, they show photos of crashed cars, people in wheelchairs, the outside of a hospital, an ambulance or a police car. If…
When is an Attorney Video not a Video? When it's a Slide Show
I see people creating attorney “videos” with nothing more than a slide show with accompanying audio. Many times these glorified slide shows don’t even show a picture of the attorney who is talking. Instead, they show photos of crashed cars, people in wheelchairs, the outside of a hospital, an ambulance or a police car. If…
Should Lawyers Stop Marketing and Practice Law?
I am amazed at the volume of traffic on Twitter about people who market to attorneys, and attorneys who actively market using the same old screaming method and jargon found in 30 second TV commercials that lawyers have always used. Here are some examples as of 6/24/09“Lawyer marketing with Twitter”“Lawyer marketing with Facebook and MySpace”“Injured?…
Ken Hardison Interviewed Gerry Oginski about Video for Lawyers
Ken Hardison North Carolina Personal Injury attorney Ken Hardison and President of the Personal Injury Lawyers Marketing and Management Association interviewed Gerry about why video for lawyers is so important. When the audio podcast is available I’ll post it here.
"How Lawyers Can Use Video Effectively"
Just had an article published (June 2009 edition) in the Nassau Lawyer titled “How Lawyers Can Use Video Effectively.”
Attorney Blooper #5
You’d think all I did was create attorney bloopers. Not. These are bite-sized misspoken words as I’m trying to get my marketing message onto video. It’s a neat little 32 second diversion.
