I am creating an introductory program to help you, guide you and teach you everything I do to create educational video to market your law firm. My new intro program is a step-by-step guide showing you exactly what I do. Hey, if I can do it as a solo NY Medical Malpractice attorney, so can you.
Category Archives: marketing
I Helped Save a Life…With a Video
This is the coolest comment I have ever received from one of my videos.
You can see the screen shot to the right here.
2012 Review of Sony NEX VG20
I’ve used this camera for three weeks now. I was using my Canon Vixia HF S10 when I realized that I needed shallow depth of field to shoot my videos. My options were limited. The best way to achieve shallow depth of field is with a dSLR, and I already use a Canon 60D for that purpose.
Attorneys: You Crave & Consume Information; Do Your Clients?
Think about it. We as attorneys crave information. Information about our legal niche, about new caselaw, about scuttlebutt in our industry and about things we are genuinely interested in. Do your ideal clients do the same?
Lawyers: Why Would YOU Want To Create Video?
You’re an attorney. You’re a solo. You’re a partner in a small law firm of 1-5 lawyers. You’re a marketing executive in a mid-sized law firm. Maybe you are a partner in a big law firm and attending a seminar and learned about how video can make you come to life and be different than your colleagues. I know why you want to create video. Know how I know?
I Created a Video With No Sound
It was a great video. It asked an important question. I provided a great answer. I was so excited since I had just created this video with my new video camera. I was very impressed with the video quality. I shot a series of videos in 45 minutes. I popped out the memory card and headed over to my office where I had a full day of phone conferences scheduled back to back.
5 Video Marketing Myths; Part 3
Video has marginal benefit and does not justify the cost. He’s right. For someone who does not understand how to use video; both tactically and strategically, I will agree with that video has marginal benefit.
5 Video Marketing Myths; Part 2
It was clear to me that this expert did not understand the production costs involved with creating a video marketing campaign. He did not understand the value associated with creating 50 or 100 videos.
5 Video Marketing Myths; Part 1
The content for this series of articles came directly from a conversation I was having on LinkedIn among legal marketers. A question was posed about whether video is useful to market an attorney online.
“Guys Like You are a Dime-A-Dozen”
That’s exactly what a really smart and savvy marketing guy said to me at a mastermind seminar. I almost took offense, but realized that he had no idea what I do and how I do it.
During our mastermind session, each participant was in the hot seat and they needed to explain to the group what they did and what challenges they were facing in their business. In the span of two minutes, I explained that I am the only trial attorney in the country who helps other lawyers create online video to market their practices.
