1. Ask a question in your title. If you don’t ask a question, why would a viewer want to watch your video? What makes your title so compelling that either Google thinks your video is relevant to a viewer’s search terms or your viewer finds the video on their own? Most videos are ignored because…
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Video Marketing Tips for Lawyers: No. 3 @ Law.com
Just published article #3 in a series of tips to help lawyers understand how to create online video. Importantly, in these series of articles, I discuss not just what to put in your lawyer videos, but more importantly, what not to do. “What 99 percent of attorneys do not include in their videos: Information! [This…
