By now, every lawyer has a website.
Every website has photographs.
Every website tells how great you and your firm are.
But how do you really distinguish yourself from all the lawyers who compete with you on a daily basis?

In most jurisdictions, including New York, you are not permitted to badmouth any other attorney. Nor can you compare yourself to another law firm or attorney by name. How then can a prospective consumer make an educated decision about which attorney is right for them if attorneys cannot objectively compare themselves to other similar attorneys?

If you haven’t guessed by now, the answer is with “Video.”
Video allows you to be yourself. It allows the viewer to see you, hear you, and begin to trust you before they even pick up the phone to call you. So how will that distinguish you from everybody else? Simple. Just be yourself.

In the “old days” a lawyer would distinguish themselves in the yellow pages by offering the following:
“Free parking,” “Easy credit card payments,” “Free consultation,” “No fee if we don’t win,” “We’ve recovered millions.”

After a while, all yellow pages ads said the same exact thing. From a consumer’s standpoint, it would be difficult, if not impossible to distinguish one lawyer from another simply from reading those ads.

Video allows you to explain.
Video allows you to ask questions and to answer them.
Video allows you to educate your potential clients. No other form of media allows you to do this as cost efficiently as video.

Conclusion:

If you truly want to distinguish yourself, get onto video today.

About Gerry

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 20 years. He has produced and created over 170 educational and informative videos to help consumers understand how lawsuits work in the State of New York. Gerry created the Lawyers’ Video Studio to help laywers get onto video. If you’d like help getting onto video, give me a call. I can help you. If you simply need guidance and help with creating your own video, I’m available for consultation on an hourly basis. If you want an all in one turnkey system, I can do that too. What are you waiting for? Take that first step to star in your own video today. It will be the best return on investment you can make. I guarantee it.

To get onto video, call me at 516-487-8207 or by email at lawmed10@yahoo.com- I welcome your call.

Ever wonder why some attorney videos are crystal clear and others are grainy?
Ever think why some lawyer videos are 45 seconds long and others are 3 minutes long?
Have you ever thought about the graphics that lawyers use in their video and whether it makes a difference to the viewer?

If you have questions about creating attorney video, I strongly encourage you to join me here in the Lawyers’ Video Studio. In this video, I explain the benefits of becoming an exclusive member that most other web video companies cannot and do not offer. Watch the video to find out more.

Ever wonder why some attorney videos are crystal clear and others are grainy?
Ever think why some lawyer videos are 45 seconds long and others are 3 minutes long?
Have you ever thought about the graphics that lawyers use in their video and whether it makes a difference to the viewer?

If you have questions about creating attorney video, I strongly encourage you to join me here in the Lawyers’ Video Studio. In this video, I explain the benefits of becoming an exclusive member that most other web video companies cannot and do not offer. Watch the video to find out more.

Watch the video to find out why it is so important to be the expert. You never want to be a salesman pitching your services. Take a look.

Watch the video to find out why it is so important to be the expert. You never want to be a salesman pitching your services. Take a look.

Today’s video is an interview with Mark Merenda, president of SmartMarketing for attorneys. I had a chance to talk with Mark while vacationing with my family in Naples last week. I was impressed with his marketing strategies that he uses to help attorneys market themselves. Impressively, SmartMarketing has the reach and capability to help attorneys across the country, and not just in Florida. Watch the video to learn some of the best marketing tips by expert Mark Merenda.

For more Smart Marketing strategies that you can use in your practice, contact Mark at 239-403-7755 or by email at mark@smartmarketingnow.com.

Did you ever watch TV and see Mr. Rogers? Nice, friendly, helpful, cardigan-wearing Mr. Rogers? The kind of guy you always say hello to? Well, in this attorney video, which I review in this week’s attorney video review, Blake Payne comes across as a straightforward and down-to-earth human being. Interestingly, attorney Payne is so nice that despite the fact that his video offers very little information about how he can solve your legal problems, you can’t help but like the guy.

This lawyer rises above other lawyers who use yellowpages.com to create their video. Click here to read the full review to find out why.

How do stores all selling the same thing distinguish themselves? I was in St. Maarten on vacation last week walking through shoppers paradise in Phillipsburg. One store after another. All trying to sell you rings, bracelets, watches, sunglasses, and designer handbags. How do they set themselves apart if they all have pretty much the same thing?

Sure the stores are decorated differently. Sure the salesman follows you like a hawk. Sure they offer you a soda or beer to encourage you to stay awhile. But, after coming here for many years, I began to notice something that most attorneys fail to recognize in their attempt to get new clients.

It’s the personal service, not just “Hi, where are you from?” or “What ship are you one?” or “Where are you staying on the island?”

It’s the value the salesman adds by trying to educate his customer.

A typical salesman wants sells you something. A smart salesman educates you about what he sells. A really smart salesman educates and then tells you about his family and why having an expensive pen in addition to that magnificent watch is what you really need. That sets him apart from his colleagues.

If you routinely bargain for your services on price alone, you’re simply a commodity to be negotiated with. If you add value to your services and add a personal touch, you create a bond where your potential client can (hopefully) relate to you. A really smart attorney tells his potential client that you can solve his problem and asks about their other legal issues that arise in life and how he can also help with these issues as well.

A really, really smart attorney puts all that information into an attorney video to educate their viewer.

If you still have not created attorney video to educate your potential clients, you are losing out to all of your competitors. Call me to get you on video today. You won’t be sorry. It’ll be the best return on investment anywhere.

Take a look at Gina Rubel’s insightful article at Law.com where she investigates whether YouTube is the right place for lawyers. Believe it or not, I’m quoted in the article. Even if I had not been quoted in the article, Gina gives lawyers good reasons to use YouTube to get their marketing message out.

Have you created video yet? If not, why not?

Do you need help creating your video? Looking for the “right” message on video, but don’t know how to do it? Call me. I can help get you on video and teach you how it is the best return on investment anywhere.

Click here to read Gina’s article in full at Law.com.

“Attorney Nostrils and Ceiling Lights a No-No.” Another YouLaw video review by Gerry Oginski. Click here at Technolawyer Blog to watch the video and see the full review. You don’t want to miss this.