Category Archives: legal

Lawyers: Is Your Website Distinguishing You From Your Competitors?

By now, every lawyer has a website.Every website has photographs.Every website tells how great you and your firm are.But how do you really distinguish yourself from all the lawyers who compete with you on a daily basis?
In most jurisdictions, including New York, you are not permitted to badmouth any other attorney. Nor can you compare [...]

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Benefits of Joining the Lawyers’ Video Studio

Ever wonder why some attorney videos are crystal clear and others are grainy?Ever think why some lawyer videos are 45 seconds long and others are 3 minutes long?Have you ever thought about the graphics that lawyers use in their video and whether it makes a difference to the viewer?
If you have questions about creating attorney [...]

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Be the Expert. Don’t be the Salesman

Watch the video to find out why it is so important to be the expert. You never want to be a salesman pitching your services. Take a look.

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Smart Marketing Tips by Mark Merenda

Today’s video is an interview with Mark Merenda, president of SmartMarketing for attorneys. I had a chance to talk with Mark while vacationing with my family in Naples last week. I was impressed with his marketing strategies that he uses to help attorneys market themselves. Impressively, SmartMarketing has the reach and capability to help attorneys [...]

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YouLaw review: "Aw Shucks" Lawyer Talks about his practice

Did you ever watch TV and see Mr. Rogers? Nice, friendly, helpful, cardigan-wearing Mr. Rogers? The kind of guy you always say hello to? Well, in this attorney video, which I review in this week’s attorney video review, Blake Payne comes across as a straightforward and down-to-earth human being. Interestingly, attorney Payne is so nice [...]

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Lawyers Learn a Thing or Two from Jewelry Salesman

How do stores all selling the same thing distinguish themselves? I was in St. Maarten on vacation last week walking through shoppers paradise in Phillipsburg. One store after another. All trying to sell you rings, bracelets, watches, sunglasses, and designer handbags. How do they set themselves apart if they all have pretty much the same [...]

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YouTube for Lawyers?

Take a look at Gina Rubel’s insightful article at Law.com where she investigates whether YouTube is the right place for lawyers. Believe it or not, I’m quoted in the article. Even if I had not been quoted in the article, Gina gives lawyers good reasons to use YouTube to get their marketing message out.
Have you [...]

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Attorney Nostrils and Ceiling Lights a No-No; Video Review

“Attorney Nostrils and Ceiling Lights a No-No.” Another YouLaw video review by Gerry Oginski. Click here at Technolawyer Blog to watch the video and see the full review. You don’t want to miss this.

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Gerry’s Attorney Video Tips at Law.com- This Week: Lighting

Attorney Video Tips: LightingBy Gerry Oginski, Esq.Special to Law.comMarch 19, 2009
Some attorneys think that if they shoot a video in their office, the lighting will look good. Others think that because they have a nice corner office with big windows and a great view that shooting their video in front of the big picture window [...]

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YouTube Web Service That Will Shock You

I thought I’d seen everything online. I also thought I was a savvy Internet marketer, until I received an e-mail about two new websites today that will shock you.
I received an e-mail from someone who had watched one of my educational attorney videos on YouTube. He was promoting a company that he claims to [...]

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