In this article published at Law.com Technology section, I delve into the sound equipment I use to create my attorney videos. Importantly, I discuss how important having a good microphone is. Click here to read the full article at Law.com. (It’s a good read, even if I wrote it).
Category Archives: legal marketing
YouTube for Lawyers?
Take a look at Gina Rubel’s insightful article at Law.com where she investigates whether YouTube is the right place for lawyers. Believe it or not, I’m quoted in the article. Even if I had not been quoted in the article, Gina gives lawyers good reasons to use YouTube to get their marketing message out. Have…
Why a Thank You Card Can Make a Better Video
How can a “Thank You” card from a clothing store help you market your practice?How can a “Thank You” card help you create a better video? Yesterday my wife received a very pretty “Thank You” card from a fancy store where she had purchased some ladies accessories. (She still won’t tell me what she bought)….
Who Wants To Spend $47,783 To Distinguish Yourself?
The “cost” to distinguish yourself for a one-time display ad in the June 2009 edition of New York magazine that profiles Personal Injury Litigators is $47,783 for the early bird offer. If you wait, your cost will be $53,092. I received today in the mail a special advertising pitch that will appear in New York…
Gerry’s Video Tip of the Day (or night)
Don’t shoot your video in front of your beautiful office window. Why not? Your camera doesn’t know what to focus on. It doesn’t know what’s light or dark. When you have a bright source of light from outside, it makes everything inside look extremely dark. The better practice is to close your window shades and…
Gerry’s Video Tip of the Day (or night)
Do not use your $20 webcam to create your attorney video. The quality will stink; the video will be poor; and the lighting will be awful. The worst video I ever made was my first one. My kids still joke about it. “Dad, you look like a bobblehead.” “Dad, the lighting is terrible.”“Dad, the sound…
Gerry’s Video Tip of the Day (or night)
Do not create an attorney video to sell yourself to a potential client. If you come across as a salesman, you will lose all your viewers and you probably will not get any calls. The reason why attorney video works so well is because it is the best way to educate a potential client and…
Gerry's Video Tip of the Day (or night)
Do not create an attorney video to sell yourself to a potential client. If you come across as a salesman, you will lose all your viewers and you probably will not get any calls. The reason why attorney video works so well is because it is the best way to educate a potential client and…
Gerry’s Video Tip of the Day (or night)
If you think your legal credentials are important to an online viewer, you’re wrong. A visitor searching for an attorney usually assumes that each lawyer has graduated law school and passed the bar. The only question a viewer wants to know is: CAN YOU SOLVE MY LEGAL PROBLEM? If you can help answer their unasked…
Gerry's Video Tip of the Day (or night)
If you think your legal credentials are important to an online viewer, you’re wrong. A visitor searching for an attorney usually assumes that each lawyer has graduated law school and passed the bar. The only question a viewer wants to know is: CAN YOU SOLVE MY LEGAL PROBLEM? If you can help answer their unasked…
