The Lawyers' Video Studio » legal marketing

Video Marketing for Lawyers: The Day I Became a Marketer

Gerry Oginski — Wed, 04 Nov 2009 10:00:00 +0000

I had an “Aha” moment about two years ago. I was creating a series of videos for my legal practice to help viewers understand how medical malpractice and personal injury lawsuits work in New York. A friend of mine asked me whether I was a marketer, and up until that time, the answer was “No.”

“I’m a medical malpractice and personal injury trial lawyer,” I said. “I’m not a marketer.” A marketer is sleazy. A marketer is a businessman looking to make a sale. A marketer is someone who wants you to part with your hard earned money. At least that’s what I thought up until that point. Then I realized that what I was trying to do was educate a viewer with my videos. It was at that moment that I recognized for the very first time that what I was doing was in fact MARKETING!

It took me a few months to come to grips that I AM a marketer of my legal services. I may be a lawyer who helps injured victims obtain compensation, but in order for the world around me to know that I am here and available, I must be able to TELL THE WORLD what I do and how I’m different from all the other people who market themselves. That’s marketing.

Dan Kennedy, the well-known information marketer likes to say that we are all marketers of information, regardless of what business we’re in. As an attorney who uses video to market myself, I really had a tough time accepting that I am a marketer. Yet with each new video I created, I began to see how I was educating my viewers and marketing my services at the same time.

Now, I consider myself a marketing maven. I love to read about marketing and learn from smarter people who have “Been there and done it” marketers. If you’re an attorney, you can’t get any better than learning from fellow trial lawyer Ben Glass of Fairfax Virginia. Ben has transformed the way attorneys market themselves to the general public and empowered them to be different, be ethical, and live life big while carving out a family life for themselves. His marketing system, Great Legal Marketing is a genius breakthrough. If you haven’t been to one of his seminars, you shouldn’t walk there, you should run there.

I am proud to say that I’m a marketer of legal services. My videos are watched around the country and in many different parts of the world. I am proud that I receive calls from viewers thanking me for providing useful information that nobody else gives. I know video works. It helps show I’m different. It lets viewers get to know me and begin to trust me before I ever meet them in person.

The sooner you realize that you are a marketer, the sooner you can transform your good video into great video.

Thanks for taking the time to read my blog.

______________________

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

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Tom Foster & FosterWebMarketing Testimonial by Attorney Gerry Oginski

Gerry Oginski — Thu, 22 Oct 2009 18:44:49 +0000

If you are an attorney looking to create a fresh, innovative and interactive website, then I strongly encourage you to contact Tom Foster at FosterWebmarketing.com. I’ve worked with Tom over the last 5 1/2 years and believe he is the only webmaster around who truly “gets it” and understands the most up-to-date, effective and ethical marketing methods for attorneys. I created this testimonial to help other attorneys benefit from Tom’s expertise. I was not asked to create this testimonial nor am I being paid anything for it. I encourage you to take a look at my own website that Tom maintains, New York Medical Malpractice & Personal Injury Trial Lawyer, and then, contact any of the 200 law firms who currently use him to see what they have to say.

Explore his newly revised website and click on each one of the attorney websites listed within his site to see for yourself how he helps them stand out from the crowd. If you have questions about using FosterWebMarketing, then I urge you to e-mail me, Gerry@lawyersvideostudio.com.

Thanks for taking the time to watch this short video testimonial and my blog post.

Have a great day!

Gerry

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Ben Glass & Great Legal Marketing Video Testimonial

Gerry Oginski — Wed, 21 Oct 2009 19:28:41 +0000

Attention All Lawyers:

Ever hear of “Great Legal Marketing?” If you haven’t, you should. Ben Glass is a Fairfax, Virginia personal injury and medical malpractice trial lawyer who is the genius behind Great Legal Marketing. Ben has changed the way lawyers market themselves and does so in an ethical, outside-the-box way that helps distinguish you from all of your competitors.

I have been following Ben’s marketing methods for years now and felt that now was the time to create this video testimonial; to let other lawyers in on Ben’s marketing secrets. Nobody asked me to create this video or this blog post and I’m not being paid to do it either. Rather, it’s time that lawyers open their eyes and realize that most attorneys don’t have any clue about how to market themselves and their law practices effectively.

If you want to learn how to improve your marketing and your mindset, I encourage you to sign up for one of Ben’s information-packed two day seminars that he holds in Northern Virginia; one in January and one in June. I went in January 2009 and can tell you it was very impressive. I didn’t stop taking notes the entire weekend. Up to that point, I thought that I was pretty savvy in marketing my law practice. Wow, did I have a lot to learn. The people presenting had so much content and useful information that I have been continuously implementing every one of their tips for the last 10 months and there’s still so much more!

Anyway, I hope this information has been helpful and hopefully I’ll see you at one of Ben’s seminars.

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Lawyers: 3 Reasons You Should Wait to Create Video

Gerry Oginski — Wed, 19 Aug 2009 20:14:00 +0000

1. Your yellow pages, classified ads, billboards, lawyer directories and TV advertising is bringing you tons and tons of business.

If this is your situation, then you are probably the most savvy lawyer in the Country. I wish you the best of luck. However, if you’re like most attorneys, you are looking for cost-effective and ethical ways to market your law practice. I will tell you from personal experience that creating video is the best return on investment in any advertising media anywhere.

The great benefit of creating an educational video is that you create it once, and it can be watched hundreds and thousands of times all for the same exact price. You can’t do that with any other form of attorney marketing.

2. You don’t know the first thing about making a video and getting it online.

This is a valid concern for many lawyers. That’s why you hire a professional who has experience creating attorney video. Let them do it all for you. This way, you don’t have to worry about the technical aspect of what camera to use, what lighting to use, how to work the wireless microphone, how to calibrate your white balance and sound, how to get that video footage onto your computer, how to edit the raw footage, how to add transitions, how to add graphics, how to add background music, how to compress your video, how to get it into the right format, and then how to upload it to the video sharing sites and how to optimize the video for the search engines.

3. You think online video is just for teenagers.

That’s pre-MTV thinking. Online video is watched by over 100 million viewers a month! Not just YouTube either. Video is key to market yourself. If you don’t get started now, when will you start?

My advice, don’t wait. Take that first step right now.

About Gerry

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 20 years. He has produced and created over 170 educational and informative videos to help consumers understand how lawsuits work in the State of New York. Gerry created the Lawyers’ Video Studio to help laywers get onto video. To see how he can help get you onto video call him at 516-487-8207 or by email at lawmed10@yahoo.com- he welcomes your call.

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Lawyers: 5 Ways to Set Yourself Apart Using Video

Gerry Oginski — Sun, 16 Aug 2009 03:34:00 +0000

1. Ask a question in your title.

If you don’t ask a question, why would a viewer want to watch your video? What makes your title so compelling that either Google thinks your video is relevant to a viewer’s search terms or your viewer finds the video on their own?

Most videos are ignored because the title lacks any reason for a viewer to click and watch. How is your title different?

2. Answer the question in your video.

Before you explain how you can solve a viewer’s problem, give them the answer that made them click on your video in the first place. If you tease them and do not answer their question until the end, you will lose trust and your viewer will never get to the end of your video.

3. Explain why you can help your viewer solve their legal problem.

What does a viewer want from watching a video? They want answers to their problems. Obviously, you’re not giving them an answer addressing their exact problem. However, you are going to tell them in general terms how you can solve their legal issues.

Most lawyers neglect to do this, and fail to explain anything a viewer except to tell them to call them without explaining why.

4. Explain how you have helped another client with a similar problem.

Most people love stories. The story should be short, to the point and address why the story is relevant to the question and answer you describe.

5. Tell your viewer why their problem can be solved.

Your viewer is looking online for an attorney to help solve their problem. If you give them a reason to look elsewhere, they will. Simply telling your viewer to call you just because you’re a lawyer gets you nowhere. Most attorneys say that because their video producers don’t know what a potential client looks for when searching for a lawyer.

CONCLUSION:

If you want to be just like all other lawyers, then just follow the pack and do what other lawyers do in their videos. However, if you want to set yourself apart, follow my instructions and join me in the Lawyers’ Video Studio- you won’t be disappointed.

About Gerry

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Ken Hardison Interviewed Gerry Oginski about Video for Lawyers

Gerry Oginski — Sun, 14 Jun 2009 01:19:00 +0000

Ken Hardison

North Carolina Personal Injury attorney Ken Hardison and President of the Personal Injury Lawyers Marketing and Management Association interviewed Gerry about why video for lawyers is so important. When the audio podcast is available I’ll post it here.

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Nurse, There’s a Malpractice Lawyer in My Operating Room; YouLaw Review

Gerry Oginski — Tue, 07 Apr 2009 02:57:00 +0000

Gerry reviews another attorney video in his featured YouLaw column. This time we see a Malpractice lawyer suiting up for surgery. Read why it’s really bad to shoot your video in an operating room WHILE A DOCTOR IS OPERATING!

Read the review and let me know what you think.

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Attorney Video Tips: Sound Equipment

Gerry Oginski — Sun, 29 Mar 2009 02:07:00 +0000

In this article published at Law.com Technology section, I delve into the sound equipment I use to create my attorney videos. Importantly, I discuss how important having a good microphone is. Click here to read the full article at Law.com. (It’s a good read, even if I wrote it).

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YouTube for Lawyers?

Gerry Oginski — Sun, 29 Mar 2009 02:00:00 +0000

Take a look at Gina Rubel’s insightful article at Law.com where she investigates whether YouTube is the right place for lawyers. Believe it or not, I’m quoted in the article. Even if I had not been quoted in the article, Gina gives lawyers good reasons to use YouTube to get their marketing message out.

Have you created video yet? If not, why not?

Do you need help creating your video? Looking for the “right” message on video, but don’t know how to do it? Call me. I can help get you on video and teach you how it is the best return on investment anywhere.

Click here to read Gina’s article in full at Law.com.

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Why a Thank You Card Can Make a Better Video

Gerry Oginski — Mon, 16 Mar 2009 13:06:00 +0000

How can a “Thank You” card from a clothing store help you market your practice?
How can a “Thank You” card help you create a better video?

Yesterday my wife received a very pretty “Thank You” card from a fancy store where she had purchased some ladies accessories. (She still won’t tell me what she bought). The card was written by the assistant manager and had a personal handwritten thank you inside. I immediately wondered what she had bought that would have triggered a personal thank you card from the assistant manager of this well-known store. I’m almost afraid to look at my credit card.

Since when does a manager of a store take time out of their day to write a customer a thank you card? I’ve never heard of that.

Guess what? It had the desired effect- on me anyway. It tells me that in this economic climate this manager felt my wife’s purchase was so important to warrant a personal card. I have since learned that this purchase was a small gift for a friend, and nothing outrageous. Whew. That’s a load off my mind.

So how can this help you make a better video? Simple. Thank your viewer for watching. Thank them for the time they’re taking to listen to you. A “personal” thank you will do wonders for making your viewer feel special. Look them in the eye (the camera lens) and say “Thank you for taking a few minutes of your day to learn about lawsuits like these.”

It will make all the difference.

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