Written on
November 4, 2009 by
Gerry Oginski in
attorney,
ben glass,
gerry oginski,
law firm video,
lawyer,
lawyer marketing,
legal marketing,
marketing,
new york,
video,
video for lawyers,
web video
I had an “Aha” moment about two years ago. I was creating a series of videos for my legal practice to help viewers understand how lawsuits work in New York. A friend of mine asked me whether I was a marketer, and up until that time, the answer was “No.”
“I’m a medical malpractice and personal injury trial lawyer,” I said. “I’m not a marketer.” A marketer is sleazy. A marketer is a businessman looking to make a sale. A marketer is someone who wants you to part with your hard earned money. At least that’s what I thought up until that point. Then I realized that what I was trying to do was educate a viewer with my videos. It was at that moment that I recognized for the very first time that what I was doing was in fact MARKETING!
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Tags: attorney, attorney marketing, attorney video, ben glass, gerry oginski, great legal marketing, law firm, lawyer, lawyer marketing, lawyer video, marketer, marketing, new york, video, web video
Written on
October 22, 2009 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawfirm video,
legal marketing,
new york,
personal injury,
video,
video for lawyers,
web video,
website video for lawyers
If you are an attorney looking to create a fresh, innovative and interactive website, then I strongly encourage you to contact Tom Foster at FosterWebmarketing.com. I’ve worked with Tom over the last 5 1/2 years and believe he is the only webmaster around who truly “gets it” and understands the most up-to-date, effective and ethical marketing methods for attorneys. I created this testimonial to help other attorneys benefit from Tom’s expertise. I was not asked to create this testimonial nor am I being paid anything for it. I encourage you to take a look at my own website that Tom maintains, New York Medical Malpractice & Personal Injury Trial Lawyer, and then, contact any of the 200 law firms who currently use him to see what they have to say.
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Tags: attorney, fairfax video studio, fosterwebmarketing, gerry oginski, lawyer, lawyers video, new york, ny, studio, testimonial, tom foster, video, Virginia, washington
Written on
October 21, 2009 by
Gerry Oginski in
advertising,
attorney,
ben glass,
gerry oginski,
law firm,
lawyer marketing,
legal marketing,
new york,
video for lawyers,
web video
Attention All Lawyers:
Ever hear of “Great Legal Marketing?” If you haven’t, you should. Ben Glass is a Fairfax, Virginia personal injury and medical malpractice trial lawyer who is the genius behind Great Legal Marketing. Ben has changed the way lawyers market themselves and does so in an ethical, outside-the-box way that helps distinguish you from all of your competitors.
I have been following Ben’s marketing methods for years now and felt that now was the time to create this video testimonial; to let other lawyers in on Ben’s marketing secrets. Nobody asked me to create this video or this blog post and I’m not being paid to do it either. Rather, it’s time that lawyers open their eyes and realize that most attorney don’t have any clue about how to market themselves and their law practices effectively.
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Tags: attorney, attorney marketing, ben glass, ethical, gerry oginski, great legal marketing, lawyer, lawyer marketing, legal, legal marketing, marketing, tom foster
Written on
August 19, 2009 by
Gerry Oginski in
attorney,
law firm video,
lawyer,
lawyer marketing,
legal marketing,
marketing,
new york,
ny,
nyc,
search engine,
seo,
video
1. Your yellow pages, classified ads, billboards, lawyer directories and TV advertising is bringing you tons and tons of business.
If this is your situation, then you are probably the most savvy lawyer in the Country. I wish you the best of luck. However, if you’re like most attorneys, you are looking for cost-effective and ethical [...]
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Written on
August 15, 2009 by
Gerry Oginski in
attorney,
law firm video,
lawyer,
lawyer marketing,
legal marketing,
long island,
nassau,
new york,
ny,
nyc,
video
1. Ask a question in your title.
If you don’t ask a question, why would a viewer want to watch your video? What makes your title so compelling that either Google thinks your video is relevant to a viewer’s search terms or your viewer finds the video on their own?
Most videos are ignored because the [...]
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Written on
June 13, 2009 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
lawyer markeing,
legal marketing,
medical malpractice,
negligence,
new york,
ny,
nyc,
video,
video for lawyers
Ken Hardison
North Carolina Personal Injury attorney Ken Hardison and President of the Personal Injury Lawyers Marketing and Management Association interviewed Gerry about why video for lawyers is so important. When the audio podcast is available I’ll post it here.
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Written on
April 6, 2009 by
Gerry Oginski in
YouLaw,
attorney,
gerry oginski,
lawyer,
lawyer marketing,
legal marketing,
marketing,
negligence,
new york,
ny,
nyc,
youtube
Gerry reviews another attorney video in his featured YouLaw column. This time we see a Malpractice lawyer suiting up for surgery. Read why it’s really bad to shoot your video in an operating room WHILE A DOCTOR IS OPERATING!
Read the review and let me know what you think.
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Written on
March 28, 2009 by
Gerry Oginski in
attorney,
law firm video,
lawyer,
legal marketing,
new york,
search engine,
seo,
sound,
video,
video for lawyers,
web video,
youtube
In this article published at Law.com Technology section, I delve into the sound equipment I use to create my attorney videos. Importantly, I discuss how important having a good microphone is. Click here to read the full article at Law.com. (It’s a good read, even if I wrote it).
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Written on
March 28, 2009 by
Gerry Oginski in
YouLaw,
attorney,
lawyer,
legal,
legal marketing,
marketing,
seo,
video,
web video,
youtube
Take a look at Gina Rubel’s insightful article at Law.com where she investigates whether YouTube is the right place for lawyers. Believe it or not, I’m quoted in the article. Even if I had not been quoted in the article, Gina gives lawyers good reasons to use YouTube to get their marketing message out.
Have you [...]
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How can a “Thank You” card from a clothing store help you market your practice?How can a “Thank You” card help you create a better video?
Yesterday my wife received a very pretty “Thank You” card from a fancy store where she had purchased some ladies accessories. (She still won’t tell me what she bought). The [...]
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