I see people creating attorney “videos” with nothing more than a slide show with accompanying audio. Many times these glorified slide shows don’t even show a picture of the attorney who is talking. Instead, they show photos of crashed cars, people in wheelchairs, the outside of a hospital, an ambulance or a police car. If…
Category Archives: lawyer marketing
Smart Marketing Tips by Mark Merenda
Today’s video is an interview with Mark Merenda, president of SmartMarketing for attorneys. I had a chance to talk with Mark while vacationing with my family in Naples last week. I was impressed with his marketing strategies that he uses to help attorneys market themselves. Impressively, SmartMarketing has the reach and capability to help attorneys…
Nurse, There’s a Malpractice Lawyer in My Operating Room; YouLaw Review
Gerry reviews another attorney video in his featured YouLaw column. This time we see a Malpractice lawyer suiting up for surgery. Read why it’s really bad to shoot your video in an operating room WHILE A DOCTOR IS OPERATING! Read the review and let me know what you think.
Nurse, There's a Malpractice Lawyer in My Operating Room; YouLaw Review
Gerry reviews another attorney video in his featured YouLaw column. This time we see a Malpractice lawyer suiting up for surgery. Read why it’s really bad to shoot your video in an operating room WHILE A DOCTOR IS OPERATING! Read the review and let me know what you think.
Why a Thank You Card Can Make a Better Video
How can a “Thank You” card from a clothing store help you market your practice?How can a “Thank You” card help you create a better video? Yesterday my wife received a very pretty “Thank You” card from a fancy store where she had purchased some ladies accessories. (She still won’t tell me what she bought)….
Gerry’s Video Tip of the Day (or night)
Don’t shoot your video in front of your beautiful office window. Why not? Your camera doesn’t know what to focus on. It doesn’t know what’s light or dark. When you have a bright source of light from outside, it makes everything inside look extremely dark. The better practice is to close your window shades and…
Gerry’s Video Tip of the Day (or night)
Do not use your $20 webcam to create your attorney video. The quality will stink; the video will be poor; and the lighting will be awful. The worst video I ever made was my first one. My kids still joke about it. “Dad, you look like a bobblehead.” “Dad, the lighting is terrible.”“Dad, the sound…
Gerry’s Video Tip of the Day (or night)
Do not create an attorney video to sell yourself to a potential client. If you come across as a salesman, you will lose all your viewers and you probably will not get any calls. The reason why attorney video works so well is because it is the best way to educate a potential client and…
Gerry's Video Tip of the Day (or night)
Do not create an attorney video to sell yourself to a potential client. If you come across as a salesman, you will lose all your viewers and you probably will not get any calls. The reason why attorney video works so well is because it is the best way to educate a potential client and…
Gerry’s Video Tip of the Day (or night)
If you think your legal credentials are important to an online viewer, you’re wrong. A visitor searching for an attorney usually assumes that each lawyer has graduated law school and passed the bar. The only question a viewer wants to know is: CAN YOU SOLVE MY LEGAL PROBLEM? If you can help answer their unasked…
