Written on
November 4, 2009 by
Gerry Oginski in
attorney,
ben glass,
gerry oginski,
law firm video,
lawyer,
lawyer marketing,
legal marketing,
marketing,
new york,
video,
video for lawyers,
web video
I had an “Aha” moment about two years ago. I was creating a series of videos for my legal practice to help viewers understand how lawsuits work in New York. A friend of mine asked me whether I was a marketer, and up until that time, the answer was “No.”
“I’m a medical malpractice and personal injury trial lawyer,” I said. “I’m not a marketer.” A marketer is sleazy. A marketer is a businessman looking to make a sale. A marketer is someone who wants you to part with your hard earned money. At least that’s what I thought up until that point. Then I realized that what I was trying to do was educate a viewer with my videos. It was at that moment that I recognized for the very first time that what I was doing was in fact MARKETING!
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Tags: attorney, attorney marketing, attorney video, ben glass, gerry oginski, great legal marketing, law firm, lawyer, lawyer marketing, lawyer video, marketer, marketing, new york, video, web video
Written on
October 21, 2009 by
Gerry Oginski in
advertising,
attorney,
ben glass,
gerry oginski,
law firm,
lawyer marketing,
legal marketing,
new york,
video for lawyers,
web video
Attention All Lawyers:
Ever hear of “Great Legal Marketing?” If you haven’t, you should. Ben Glass is a Fairfax, Virginia personal injury and medical malpractice trial lawyer who is the genius behind Great Legal Marketing. Ben has changed the way lawyers market themselves and does so in an ethical, outside-the-box way that helps distinguish you from all of your competitors.
I have been following Ben’s marketing methods for years now and felt that now was the time to create this video testimonial; to let other lawyers in on Ben’s marketing secrets. Nobody asked me to create this video or this blog post and I’m not being paid to do it either. Rather, it’s time that lawyers open their eyes and realize that most attorney don’t have any clue about how to market themselves and their law practices effectively.
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Tags: attorney, attorney marketing, ben glass, ethical, gerry oginski, great legal marketing, lawyer, lawyer marketing, legal, legal marketing, marketing, tom foster
Written on
August 19, 2009 by
Gerry Oginski in
attorney,
law firm video,
lawyer,
lawyer marketing,
legal marketing,
marketing,
new york,
ny,
nyc,
search engine,
seo,
video
1. Your yellow pages, classified ads, billboards, lawyer directories and TV advertising is bringing you tons and tons of business.
If this is your situation, then you are probably the most savvy lawyer in the Country. I wish you the best of luck. However, if you’re like most attorneys, you are looking for cost-effective and ethical [...]
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Written on
August 18, 2009 by
Gerry Oginski in
attorney,
law firm video,
lawfirm,
lawyer,
lawyer marketing,
legal,
medical malpractice,
negligence,
new york,
seo,
video,
video for lawyers,
web video
By now, every lawyer has a website.Every website has photographs.Every website tells how great you and your firm are.But how do you really distinguish yourself from all the lawyers who compete with you on a daily basis?
In most jurisdictions, including New York, you are not permitted to badmouth any other attorney. Nor can you compare [...]
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Written on
August 15, 2009 by
Gerry Oginski in
attorney,
law firm video,
lawyer,
lawyer marketing,
legal marketing,
long island,
nassau,
new york,
ny,
nyc,
video
1. Ask a question in your title.
If you don’t ask a question, why would a viewer want to watch your video? What makes your title so compelling that either Google thinks your video is relevant to a viewer’s search terms or your viewer finds the video on their own?
Most videos are ignored because the [...]
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Written on
August 15, 2009 by
Gerry Oginski in
advertising,
attorney,
law firm video,
lawyer,
lawyer marketing,
marketing,
medical malpractice,
new york,
ny,
nyc,
video
Two years ago when attorneys started to use video to market their services I recognized that most lawyers were using video as if they were TV commercials. Even the better videos were nothing more than “Hey, come to me, because I’m a lawyer.”
I realized that a better way to use video was to educate viewers [...]
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Written on
August 5, 2009 by
Gerry Oginski in
attorney,
gerry oginski,
law firm video,
lawyer,
lawyer marketing,
medical malpractice,
nassau,
negligence,
new york,
ny,
suffolk
The next blooper in a series of attorney bloopers. Out-takes during video shoots. Some lions and monkeys thrown in too.
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Written on
July 12, 2009 by
Gerry Oginski in
attorney,
lawyer,
lawyer marketing,
marketing,
medical malpractice,
negligence,
new york,
ny,
nyc,
search engine,
seo
I see people creating attorney “videos” with nothing more than a slide show with accompanying audio. Many times these glorified slide shows don’t even show a picture of the attorney who is talking. Instead, they show photos of crashed cars, people in wheelchairs, the outside of a hospital, an ambulance or a police car.
If you [...]
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Written on
July 7, 2009 by
Gerry Oginski in
attorney,
law firm video,
lawyer,
lawyer marketing,
legal,
mark merenda,
marketing,
seminar,
seo,
smartmarketing,
video,
website
Today’s video is an interview with Mark Merenda, president of SmartMarketing for attorneys. I had a chance to talk with Mark while vacationing with my family in Naples last week. I was impressed with his marketing strategies that he uses to help attorneys market themselves. Impressively, SmartMarketing has the reach and capability to help attorneys [...]
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