Just published article #3 in a series of tips to help lawyers understand how to create online video. Importantly, in these series of articles, I discuss not just what to put in your lawyer videos, but more importantly, what not to do. “What 99 percent of attorneys do not include in their videos: Information! [This…
Category Archives: law
VIDEO MARKETING TIPS PODCAST INTERVIEW
Listen in as Scott Drake from the Legal Broadcast Network interviews me about Video Marketing for attorneys. Learn the reasons why video marketing is the best return on investment. Learn why a person looking online for an attorney is more likely to choose a lawyer who answers their unasked questions than someone who simply talks…
Great Neck lawyer turns to Web video marketing
Here’s an article that Newsday just did today on how I use web video marketing in my practice. It’s a quick read and very informative. Click here for the article.
Give it Away For Free-You’ll Get Better Paying Clients
I saw a great marketing tool today in action while on vacation in Florida. My six-year-old son jumped into the pool and a moment later, came up for air excitedly telling me that “Daddy, there’s a scuba diver in the pool!” He eagerly went into the deep end and watched the scuba diver in 11…
Give it Away For Free-You'll Get Better Paying Clients
I saw a great marketing tool today in action while on vacation in Florida. My six-year-old son jumped into the pool and a moment later, came up for air excitedly telling me that “Daddy, there’s a scuba diver in the pool!” He eagerly went into the deep end and watched the scuba diver in 11…
CREATING ONLINE VIDEO FOR LAWYERS- Part 9
By Gerry Oginski, Esq. Some incredible views Take a look at a video I created a year ago titled Questions Never To Ask At a DepositionViews: More than 12,000???The “views” represent the number of times this video has been viewed on Yahoo. That’s twelve thousand views! That’s amazing. No, I did not click on the…
CREATING ONLINE VIDEO FOR LAWYERS- Part 8
By Gerry Oginski, Esq. Look back at the history of attorney advertising In the ‘olden days’ the only way to get new clients was to hope someone walked into your storefront office. Then you hoped someone you knew would refer someone in need of an attorney. You took potential clients to lunch; played golf with…
CREATING ONLINE VIDEO FOR LAWYERS- Part 7
By Gerry Oginski, Esq. SOME LAWYERS ARE WORRIED AND SCARED TO GIVE AWAY FREE INFORMATION I have spoken to lawyers who feel that they need to hold onto their legal secrets and only want to release those precious secrets if the potential client comes into their office and pays them a consultation fee. A trusts…
CREATING ONLINE VIDEO FOR LAWYERS- Part 6
By Gerry Oginski, Esq. HOW I LEARNED TO CREATE ONLINE VIDEO In the Spring of 2007 I decided I was not going to pay tens of thousands of dollars to put video on my website and online. I realized there was a better way. Do it myself. Instead of simply hiring a website company to…
CREATING ONLINE VIDEO FOR LAWYERS- Part 5
By Gerry Oginski, Esq. THE BIG WEBSITE COMPANIES THAT OFFER VIDEO I’m going to describe a few of the big companies that heavily market to attorneys. Then, when I’m done talking about all the great things these companies do, I’m going to show you why their business model simply does not work, and in my…
