Category Archives: law firm

Gerry's Video Tip of the Day (or night)

Get your secretary or paralegal to do a video too. Transparency on the internet is very important. Show a viewer how your secretary helps get your work done. Show their work space. Have your secretary explain why she likes working at your firm and how she interacts with your clients. Viewers eat this up! They…

Another Law.com Article To Help Lawyers Create Their Videos

Just published article #4 in a series of tips to help lawyers understand how to create online video. Importantly, in these series of articles, I discuss not just what to put in your lawyer videos, but more importantly, what not to do. Today’s article discusses how long to make your videos and also what type…

Did This Firm Hire the Godzilla Film Crew?

Another YouLaw review by Gerry Oginski! “Read My Lips (Since My Video Didn’t Sync Properly) Military criminal defense attorney Michael Waddington of Gonzalez & Waddington serves up some heady practical advice in his straight-talking video that turns to mush. Attorney Michael Waddington is the brute squad (see The Princess Bride) with a smile. I like…

The difference between a show and a story

Here’s a great simple post by internet blogger Seth Godin. It’s a short but important story for all lawyers looking to create video to attract potential clients to their office. “The Super Bowl hype is blissfully long gone, and lazy media outlets can no longer reprint press releases and dissect multi-million dollar wastes of time…

Lawyer Videos-An Interview on the Legal Broadcast Network

Listen in as Gerry Oginski, an experienced New York medical malpractice, wrongful death and accident trial lawyer is interviewed by Scott Drake on the Legal Broadcast Network. The key to using video is to educate consumers to make them a better, more informed consumer of legal services.

Lawyer Advertisements: The Good, the Bad, and the Ugly

Attorney Gyi Tsakalakis does a great review on lawyer advertisements that use video to get their message across. In his blog titled AttorneySync’s Blog on Marketing a Law Firm he compares three attorney videos. I must confess that one of the videos is mine!I’ll leave it to you to read his blog post to figure…

Video Marketing Tips for Lawyers: No. 3 @ Law.com

Just published article #3 in a series of tips to help lawyers understand how to create online video. Importantly, in these series of articles, I discuss not just what to put in your lawyer videos, but more importantly, what not to do. “What 99 percent of attorneys do not include in their videos: Information! [This…

VIDEO MARKETING TIPS PODCAST INTERVIEW

Listen in as Scott Drake from the Legal Broadcast Network interviews me about Video Marketing for attorneys. Learn the reasons why video marketing is the best return on investment. Learn why a person looking online for an attorney is more likely to choose a lawyer who answers their unasked questions than someone who simply talks…

Video Marketing Tips for Lawyers- A Law.com Exclusive

For those of you following my helpful tips for creating video for lawyers, you should definitely read the Legal Technology section of Law.com for a series of articles I’ve written. These articles will help you create and produce better informative and educational videos. Here’s the beginning of the article:“What you should never include in your…

Give it Away For Free-You’ll Get Better Paying Clients

I saw a great marketing tool today in action while on vacation in Florida. My six-year-old son jumped into the pool and a moment later, came up for air excitedly telling me that “Daddy, there’s a scuba diver in the pool!” He eagerly went into the deep end and watched the scuba diver in 11…