Written on
October 21, 2009 by
Gerry Oginski in
advertising,
attorney,
ben glass,
gerry oginski,
law firm,
lawyer marketing,
legal marketing,
new york,
video for lawyers,
web video
Attention All Lawyers:
Ever hear of “Great Legal Marketing?” If you haven’t, you should. Ben Glass is a Fairfax, Virginia personal injury and medical malpractice trial lawyer who is the genius behind Great Legal Marketing. Ben has changed the way lawyers market themselves and does so in an ethical, outside-the-box way that helps distinguish you from all of your competitors.
I have been following Ben’s marketing methods for years now and felt that now was the time to create this video testimonial; to let other lawyers in on Ben’s marketing secrets. Nobody asked me to create this video or this blog post and I’m not being paid to do it either. Rather, it’s time that lawyers open their eyes and realize that most attorney don’t have any clue about how to market themselves and their law practices effectively.
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Tags: attorney, attorney marketing, ben glass, ethical, gerry oginski, great legal marketing, lawyer, lawyer marketing, legal, legal marketing, marketing, tom foster
Written on
March 28, 2009 by
Gerry Oginski in
YouLaw,
attorney,
gerry oginski,
law firm,
lawyer,
legal,
marketing,
search engine,
seo,
video,
youtube
“Attorney Nostrils and Ceiling Lights a No-No.” Another YouLaw video review by Gerry Oginski. Click here at Technolawyer Blog to watch the video and see the full review. You don’t want to miss this.
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Written on
March 17, 2009 by
Gerry Oginski in
YouLaw,
attorney,
law firm,
law firm video,
legal,
marketing,
new york,
ny,
nyc,
seo,
web,
youtube
I thought I’d seen everything online. I also thought I was a savvy Internet marketer, until I received an e-mail about two new websites today that will shock you.
I received an e-mail from someone who had watched one of my educational attorney videos on YouTube. He was promoting a company that he claims to [...]
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How can a “Thank You” card from a clothing store help you market your practice?How can a “Thank You” card help you create a better video?
Yesterday my wife received a very pretty “Thank You” card from a fancy store where she had purchased some ladies accessories. (She still won’t tell me what she bought). The [...]
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Written on
March 12, 2009 by
Gerry Oginski in
YouLaw,
attorney,
gerry oginski,
law firm,
lawyer,
legal,
manhattan,
marketing,
new york,
ny,
search engine,
seo,
solo practice university,
streaming,
video,
video for lawyers,
web,
website
So you want to jump on the video bandwagon and start creating video? Well, here you go.
Just click “Record” on your webcam and start talking about what a great attorney you are. Then click “Upload to YouTube” and you’ll be an instant celebrity, overnight.
To read the full article about video cameras and equipment I use, [...]
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Written on
March 9, 2009 by
Gerry Oginski in
advertising,
attorney,
blog,
law firm,
law firm video,
lawyer,
legal marketing,
marketing,
new york,
ny,
seo
The “cost” to distinguish yourself for a one-time display ad in the June 2009 edition of New York magazine that profiles Personal Injury Litigators is $47,783 for the early bird offer. If you wait, your cost will be $53,092.
I received today in the mail a special advertising pitch that will appear in New York magazine [...]
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Written on
March 4, 2009 by
Gerry Oginski in
YouLaw,
attorney,
facebook,
gerry oginski,
law firm,
lawyer marketing,
legal marketing,
manhattan,
new york,
ny,
personal injury,
seo,
video for lawyers,
web video
Don’t shoot your video in front of your beautiful office window.
Why not?
Your camera doesn’t know what to focus on. It doesn’t know what’s light or dark. When you have a bright source of light from outside, it makes everything inside look extremely dark. The better practice is to close your window shades and put [...]
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Written on
March 3, 2009 by
Gerry Oginski in
YouLaw,
attorney,
facebook,
gerry oginski,
law firm,
law firm video,
lawyer marketing,
legal marketing,
new york,
seo,
video,
web video
Do not use your $20 webcam to create your attorney video. The quality will stink; the video will be poor; and the lighting will be awful.
The worst video I ever made was my first one. My kids still joke about it. “Dad, you look like a bobblehead.”
“Dad, the lighting is terrible.”“Dad, the sound is [...]
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Written on
March 2, 2009 by
Gerry Oginski in
YouLaw,
attorney,
facebook,
gerry oginski,
law firm,
lawyer,
legal,
manhattan,
marketing,
new york,
ny,
search engine,
seo,
video,
video for lawyers,
web video,
website
Get your secretary or paralegal to do a video too.
Transparency on the internet is very important. Show a viewer how your secretary helps get your work done. Show their work space. Have your secretary explain why she likes working at your firm and how she interacts with your clients. Viewers eat this up! They [...]
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Written on
February 13, 2009 by
Gerry Oginski in
YouLaw,
attorney,
gerry oginski,
law firm,
lawyer,
legal,
manhattan,
marketing,
new york,
ny,
search engine,
seo,
solo practice university,
streaming,
video,
video for lawyers,
web,
website
Just published article #4 in a series of tips to help lawyers understand how to create online video. Importantly, in these series of articles, I discuss not just what to put in your lawyer videos, but more importantly, what not to do.
Today’s article discusses how long to make your videos and also what type of [...]
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