Why do they do it?
Because they think they know how.
They are ‘tech savvy’.
They have a video camera or an iPhone and believe the ‘gurus’ that by putting up something, it’s better than nothing.
Category Archives: law firm video
“Are You A Real Trial Lawyer?”
No…I’m just an actor who plays a trial lawyer on TV. No…I’m just impersonating a trial attorney to gain your trust. No…I have nothing better to do than pretend to be a trial lawyer and I’m asking you to put your trust in me. What kind of question is that? It’s ridiculous. It questions the…
A Tale of Two Lawyers- Part 9
“The guy showed up at 7:30 a.m. Right on time. He looks exactly like he does on his videos. He sounds exactly like he does in his videos and on the phone. He’s about 5″10″, thin, short cropped hair, glasses and he’s brought with him a lot of video equipment. His cameraman immediately gets to work setting up the light stands and lights. They both take a walk through the entire office pointing out different locations in which to shoot.”
A Tale of Two Lawyers-Part 7
“That mastermind call with him was so helpful and informative. The ideas he gave us started us thinking about the different ways we could use this content. In the middle of the call, I was furiously writing down an entire list of things to talk about in my videos.
Then he said something that made me smile. He said we could use this content not just for our videos but for all the other marketing we do as well.”
A Tale of Two Lawyers; Special Report- Part 4
Picking up from where we last left off, Dave, the Done-For-You lawyer was explaining the best marketing strategy call he had ever had. “While on this call, I quickly realized that there is no way I’m going to spend my time and energy to learn a new trade. I don’t want to be a video expert. I want to practice law. I don’t want to waste my time buying a video camera and figuring out the hundreds of steps necessary to put together a really good video that someone will watch. It’s just not my thing.”
A Tale of Two Lawyers; Special Report- Part 3
“Is that it?” I asked.
“No. My partners and I joined a live webinar that this New York trial lawyer gave online. It was fascinating. He went beyond his lecture at the legal marketing seminar. The interesting thing about this guy is that he wasn’t selling anything at all. He was simply teaching us how and why video marketing works. He was explaining how he was using it and how he was helping other lawyers in every practice area use video to stand out from the crowd.”
Who Answers Your Phone?
Try this experiment. Set up your video camera on your receptionist who answers your phone. Don’t tell her. Let the video record about an hour. Play it back in the evening while you’re decompressing after a long day. Pay attention to how the phone is answered, what is said and importantly how it’s said.
Comments Affect Your YouTube Video Visibility
I have said it before. You need to engage your viewers in a conversation. Looking at YouTube’s new analytics tool, one of the ways YouTube judges how relevant your videos are, are by the number and quality of comments on your videos.
How Many Marketing Videos Did You Upload This Week?
You already know that the search engines reward websites for fresh new content.
You also know that by uploading fresh new video content your website gets rewarded in the search engines as well. Knowing that information, there is no excuse not to be uploading fresh new video content on a regular basis.
How Do You Get Someone Interested in What You Have to Say?
The answer is simple.
First you have ask questions.
Second, you have to listen to the answers.
Third, you have to ask more questions.
