Category Archives: gerry oginski

Smart Lawyers Create Crappy Video to Market Their Law Firms Online

Why do they do it?

Because they think they know how.

They are ‘tech savvy’.

They have a video camera or an iPhone and believe the ‘gurus’ that by putting up something, it’s better than nothing.

“Are You A Real Trial Lawyer?”

No…I’m just an actor who plays a trial lawyer on TV. No…I’m just impersonating a trial attorney to gain your trust. No…I have nothing better to do than pretend to be a trial lawyer and I’m asking you to put your trust in me. What kind of question is that? It’s ridiculous. It questions the…

Lawyer Video Marketing: What’s Your Hook?

A hook is something that pulls a viewer in.

It’s something that makes you stand out.

99.9% of lawyers don’t have a hook.

Biggest Reason You Need Spotlight Annotations on Your YouTube Videos

At the end of every YouTube video, you are presented with a 12 video grid of related videos. The idea behind this is to offer the viewer multiple options to watch similarly related videos. Naturally, you can always click away to similar videos that appear on the right-hand side of the YouTube video page. That is always an option.

3 Reasons Not to Migrate Your Old Google Videos to YouTube

Your old Google videos stink
You shot them in standard definition video
Your audio also stinks

If you created any video and had them on Google video, you probably got a message from Google recently telling you that you can simply and easily transfer those videos over to YouTube. You can. They’ve made the process really simple and easy.

Does Your Attorney Video “Deserve” To Win an Award?

There are a number of websites and companies that go around giving awards to people who create great videos.

That’s nice.

Those websites promote the videos and drive traffic to their own websites. They encourage the “Winnees” (that’s not a real word, btw) to also promote the fact that their videos have won an award or two.

A Tale of Two Lawyers- Part 9

“The guy showed up at 7:30 a.m. Right on time. He looks exactly like he does on his videos. He sounds exactly like he does in his videos and on the phone. He’s about 5″10″, thin, short cropped hair, glasses and he’s brought with him a lot of video equipment. His cameraman immediately gets to work setting up the light stands and lights. They both take a walk through the entire office pointing out different locations in which to shoot.”

A Tale of Two Lawyers-Part 8

“He told us that the more we practice for our upcoming video shoot the better we would feel. The more comfortable we would be; the more fun we’d have. Imagine that…actually having fun while marketing. I didn’t believe it. I mean, come on, a lawyer having fun while doing marketing stuff? I was critical of this point but I kept it to myself.”

A Tale of Two Lawyers; Special Report- Part 6

“The day after my law firm became a member of the Lawyers Video Studio I got a huge congratulatory banner delivered to my office. I mean huge,” Dave said.

“How did that make you feel?” I asked.

“Really good. It reaffirmed our decision to sign up for this total online video marketing program,” Dave answered.

A Tale of Two Lawyers; Special Report- Part 5

We left off last time where Dave was explaining why he got more useful information on the strategy call than he had in years.

I asked Dave “Did you know any of this marketing stuff before you got on the phone for your call?”

His answer surprised me. “Not really. I had never paid attention to this marketing stuff. Now, all of a sudden, this guy is opening my eyes to things we never even considered and showing us what we’re missing.”

“What did you do?” I asked.