I have the privilege of speaking to many lawyers across the country each week. I always ask them this question. “What EXACTLY Would You Like Your Income To Be?” 99% of them can’t give me a coherent answer. Instead, they give me excuses. The most common is the economy. They give me excuses about why they are not achieving their lofty goals.
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I use professional video equipment to shoot educational video for attorneys. I recently bought an iPhone 4S and intended to use it for quick video interviews and on-the-run educational video.
Overall review:
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This is the coolest comment I have ever received from one of my videos.
You can see the screen shot to the right here.
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I’ve used this camera for three weeks now. I was using my Canon Vixia HF S10 when I realized that I needed shallow depth of field to shoot my videos. My options were limited. The best way to achieve shallow depth of field is with a dSLR, and I already use a Canon 60D for that purpose.
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Think about it. We as attorneys crave information. Information about our legal niche, about new caselaw, about scuttlebutt in our industry and about things we are genuinely interested in. Do your ideal clients do the same?
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My computer had only 41 GB of hard drive storage left. I was trying to find out where I was losing so much hard drive space. The answer for me was obvious. Editing video takes up an enormous amount of resources on my hard drive. That is why I have multiple external hard drives.
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It was a great video. It asked an important question. I provided a great answer. I was so excited since I had just created this video with my new video camera. I was very impressed with the video quality. I shot a series of videos in 45 minutes. I popped out the memory card and headed over to my office where I had a full day of phone conferences scheduled back to back.
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It was clear to me that this expert did not understand the production costs involved with creating a video marketing campaign. He did not understand the value associated with creating 50 or 100 videos.
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The content for this series of articles came directly from a conversation I was having on LinkedIn among legal marketers. A question was posed about whether video is useful to market an attorney online.
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That’s exactly what a really smart and savvy marketing guy said to me at a mastermind seminar. I almost took offense, but realized that he had no idea what I do and how I do it.
During our mastermind session, each participant was in the hot seat and they needed to explain to the group what they did and what challenges they were facing in their business. In the span of two minutes, I explained that I am the only trial attorney in the country who helps other lawyers create online video to market their practices.
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