Category Archives: gerry oginski

Why You Should Not Use a dSLR to Shoot Your Attorney Video

If you’ve been following my blog posts, you know I use a Canon Vixia HF S10 to shoot my own videos. Great camera, excellent quality and it does everything it’s supposed to do.
I recently sold my Sony digital camera to a great trial attorney in Virginia (thanks Sandra!) and needed to upgrade. I took the [...]

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Lawyer Uses Canon T2i to Shoot 938 photos and 35 videos on Vacation

“What kind of wacko takes 938 pictures on vacation?”

That’s exactly what my brother asked me when I returned from vacation from the Caribbean after having just purchased the Canon T2i camera with an 18-55mm lens and a 55mm-250mm zoom lens. I was super excited when my camera was delivered the day before we were leaving. I had just sold my previous Sony Cyber Shot DSC F828 camera and had bought the Canon dSLR primarily to shoot video. I am a medical malpractice and personal injury trial lawyer in New York and have created a business where I help lawyers produce educational video to market themselves online.

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How to Nickel and Dime Your Way to Client Hell

I learned a really valuable lesson today from a really nice hotel. I’m on vacation with my family in Grand Cayman in the Caribbean. We’re staying at the Westin Hotel which is a beautiful property.

The hotel says you get a nice room for the price. Fair enough. When you check in, they tell you that you will have a mandatory $20 fee, per night, per room, for use of their gym, sauna and steam room, whether you use it or not. Ok. We have two rooms.

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PROCRASTINATOR, REACTOR OR TAKE-ACTION ATTORNEY-Which type of lawyer are you?

THE REACTIONARY LAWYER

Do you wait for things to happen and then react to them? Do you have too many cases where the best you can do is just put the fires out and simply react to everything your adversary does?

THE PROCRASTINATOR

Are you a procrastinator and wait till the last minute to get that legal brief into the court? Do you let time-sensitive matters sit on your desk until you absolutely must get it done? Do you wait till your client calls you and asks whether you did what you were supposed to do?

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Can You Get CLE Credits to Learn About Video Marketing?

What’s more important to you? Accumulating CLE credits or learning how to improve your bottom line and convert online viewers into callers?

Don’t get me wrong. I like listening to boring CLE lectures as much as the next attorney. I’m required to rack up a certain number of CLE credits each year, just like you. I like having the same speakers talk about the same trial tactics seminars I’ve been listening to for more than 21 years. Don’t get me wrong…I’ve learned a lot from these attorneys. I’ve also gone to ‘marketing’ seminars put on by the bar associations with these same personal injury and medical malpractice lawyers. I honestly can say that I have not learned much there. I wish someone had instead directed me to Dan Kennedy and Bill Glazer (direct response marketers that teach other people how improve their bottom line).

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The John Burns Effect

Do you know what the Ken Burns effect is? If you’re a photo buff, you will. It’s where your photo editing program magically takes a still photo and creates movement to make it appear as if it’s a moving image. It’s really cool to see during a slide show. Ok, now you know what a Ken Burns effect is, but what is the John Burns effect?

I’m glad you asked. It’s when a really smart attorney recognizes that…

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Airline Pilot turned Trial Attorney Shoots Video with NY Video Marketing Expert Gerry Oginski

Ask yourself what type of person would fly from California to Long Island New York just to shoot video with me?

The answer is, a really smart personal injury trial lawyer who recognizes how important it is to have a trial lawyer as your video producer.

John Burns was an airline pilot flying wide-bodied jets before he decided to become a personal injury trial lawyer in Southern California.

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Great Legal Marketing: The video lawyer speaks to attorneys

I am thrilled to be back from a lecture I presented to over 250 attorneys in Fairfax, Virginia about the benefits of creating educational video to market their law practices. Before leaving New York, I had visions in my mind of the crowd going wild; jamming to the music; raising their hands and singing along; demanding more and then of course chanting my name for an encore. Then I woke up and realized it was a daydream of sorts.

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Meet 2 Smart Attorneys Using Video Marketing

I want to introduce you to two really smart attorneys who are implementing the ideas and methods that I teach and turning them into action.

The first attorney is Steve Gacovino, from Gacovino and Lake Associates in Sayville New York. He and his partner Ed Lake handle mass tort litigation, product liability cases and personal-injury in New York.

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Webinar Replay, May 25, 2010- Video Marketing for Lawyers

In this webinar replay you will learn why creating video is so important to market your practice, distinguish you from all other attorneys and explain why creating video is the best return on your investment anywhere.

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