I get requests every day to follow someone I have never heard of on Twitter. I then scroll down to see how many followers they have and how many people they are following. Many of these people have followers ranging from 5000 all the way up to 75,000 followers.
Here’s my question: these people don’t know [...]
A great place to learn about creating and improving video for lawyers.
Category Archives: facebook
Twitter-Should You Follow Someone With 70,000 Followers?
Should Lawyers Stop Marketing and Practice Law?
I am amazed at the volume of traffic on Twitter about people who market to attorneys, and attorneys who actively market using the same old screaming method and jargon found in 30 second TV commercials that lawyers have always used.
Here are some examples as of 6/24/09“Lawyer marketing with Twitter”“Lawyer marketing with Facebook and MySpace”“Injured? Call [...]
Gerry’s Video Tip of the Day (or night)
Don’t shoot your video in front of your beautiful office window.
Why not?
Your camera doesn’t know what to focus on. It doesn’t know what’s light or dark. When you have a bright source of light from outside, it makes everything inside look extremely dark. The better practice is to close your window shades and put [...]
Gerry’s Video Tip of the Day (or night)
Do not use your $20 webcam to create your attorney video. The quality will stink; the video will be poor; and the lighting will be awful.
The worst video I ever made was my first one. My kids still joke about it. “Dad, you look like a bobblehead.”
“Dad, the lighting is terrible.”“Dad, the sound is [...]
Gerry’s Video Tip of the Day (or night)
Calibrate your white balance.
Before even starting to shoot your video, make sure you set this. It takes all of 10 seconds. If you don’t do it, all of your colors will be off and you will look extremely dark.
Get a white posterboard at Staples or Costco. Total cost: $1.49. Put it on the seat where [...]
Gerry’s Video Tip of the Day (or night)
Get your secretary or paralegal to do a video too.
Transparency on the internet is very important. Show a viewer how your secretary helps get your work done. Show their work space. Have your secretary explain why she likes working at your firm and how she interacts with your clients. Viewers eat this up! They [...]
Gerry’s Video Tip of the Day (or night)
Do not create an attorney video to sell yourself to a potential client. If you come across as a salesman, you will lose all your viewers and you probably will not get any calls. The reason why attorney video works so well is because it is the best way to educate a potential client and [...]
Gerry’s Video Tip of the Day (or night)
If you think your legal credentials are important to an online viewer, you’re wrong.
A visitor searching for an attorney usually assumes that each lawyer has graduated law school and passed the bar.
The only question a viewer wants to know is: CAN YOU SOLVE MY LEGAL PROBLEM?
If you can help answer their unasked question with an [...]
Another YouLaw Review by Attorney Gerry Oginski-My Law Firm Is Better Than Your Law Firm
For this week’s column, I searched for a law firm video to review to point out what you should never do. It didn’t take long to find one. Don’t watch this video for the quality; it’s a well-made video clip. Don’t watch this video for the lighting technique; it’s good. Don’t watch this video because [...]
Gerry’s Video Tip of the Day
Change your clothes!
Why change your clothes when doing video? Not for the reason you’d expect.
For those lawyers who will create multiple videos during one video shoot session, I strongly suggest changing your clothes midway during your video shoot.
Why? Because viewers get tired of seeing the ’same-old’ stuff. If you’re wearing the same suit and [...]
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- How Really Smart Lawyers Are Using Video On The Web- New Book!
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