Written on
November 4, 2009 by
Gerry Oginski in
attorney,
ben glass,
gerry oginski,
law firm video,
lawyer,
lawyer marketing,
legal marketing,
marketing,
new york,
video,
video for lawyers,
web video
I had an “Aha” moment about two years ago. I was creating a series of videos for my legal practice to help viewers understand how lawsuits work in New York. A friend of mine asked me whether I was a marketer, and up until that time, the answer was “No.”
“I’m a medical malpractice and personal injury trial lawyer,” I said. “I’m not a marketer.” A marketer is sleazy. A marketer is a businessman looking to make a sale. A marketer is someone who wants you to part with your hard earned money. At least that’s what I thought up until that point. Then I realized that what I was trying to do was educate a viewer with my videos. It was at that moment that I recognized for the very first time that what I was doing was in fact MARKETING!
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Tags: attorney, attorney marketing, attorney video, ben glass, gerry oginski, great legal marketing, law firm, lawyer, lawyer marketing, lawyer video, marketer, marketing, new york, video, web video
Written on
October 21, 2009 by
Gerry Oginski in
advertising,
attorney,
ben glass,
gerry oginski,
law firm,
lawyer marketing,
legal marketing,
new york,
video for lawyers,
web video
Attention All Lawyers:
Ever hear of “Great Legal Marketing?” If you haven’t, you should. Ben Glass is a Fairfax, Virginia personal injury and medical malpractice trial lawyer who is the genius behind Great Legal Marketing. Ben has changed the way lawyers market themselves and does so in an ethical, outside-the-box way that helps distinguish you from all of your competitors.
I have been following Ben’s marketing methods for years now and felt that now was the time to create this video testimonial; to let other lawyers in on Ben’s marketing secrets. Nobody asked me to create this video or this blog post and I’m not being paid to do it either. Rather, it’s time that lawyers open their eyes and realize that most attorney don’t have any clue about how to market themselves and their law practices effectively.
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Tags: attorney, attorney marketing, ben glass, ethical, gerry oginski, great legal marketing, lawyer, lawyer marketing, legal, legal marketing, marketing, tom foster
Written on
July 21, 2009 by
Gerry Oginski in
attorney,
ben glass,
gerry oginski,
law firm video,
lawyer,
new york,
ny,
nyc,
search engine,
seo,
susan cartier liebel,
victor medina,
video,
video for lawyers,
web video
1. Static websites are out.
In case you haven’t noticed, websites that do not interact with a viewer quickly lose the attention of someone searching for an attorney. Unless you can immediately provide a viewer with the information they are looking for, they will go elsewhere.
2. Yellow Pages are out.
If you still haven’t figured [...]
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Written on
June 9, 2009 by
Gerry Oginski in
attorney,
ben glass,
gerry oginski,
law firm video,
lawyer,
new york,
ny,
nyc,
seo,
streaming video,
video
If you’re not familiar with Ben Glass’s system of educational based marketing, you’re missing out on the best form of marketing for attorneys.
In this audio replay, Ben Glass interviews Gerry Oginski and asks why video for attorneys is so important. Listen to this interview as Gerry explains how video creates trust, establishes you as an [...]
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