Think you know what sepsis is? If you handle medical malpractice cases, you should. It’s a systemic infection that can be deadly if not treated properly.

Why would I create a video that asked that particular question? Simple.

There are potential clients who have been diagnosed with sepsis and may not have been treated appropriately. Sepsis may be a complication from a failure to diagnose a perforated bowel during surgery.

Has this helped me? Yes.

Just today I received another call from a woman whose mother was diagnosed with septic shock and died shortly after. This woman was doing a Google search to learn what septic shock was. This is what she said to me:

“I did a search about sepsis, and you came up on top of hundreds of other lawyers.”

“Did you see my video that talks about sepsis?”

“Yes I did. That’s why I decided to call you.”

What’s the point? You need to create a video that answers your viewers unasked question. How do you know what they need to know? Simple. The next time a potential client comes in your door, write down every single question they ask you. Then do it again for the next 10 people who come into your office. Those are the frequently asked questions that will form the basis for your series of videos that you will ask me to create and produce. Notice the subtle plug for my video production services here?

Remember, I do not want to see copycat videos that ask “What is Sepsis?” Rather, I want to see original, innovative content that answers viewers unasked questions.

I may even have a contest to see who can create the most original and novel video by an attorney.

Thanks for taking the time to read my blog! Now, pick up the phone to call me and lets get started with creating your video series starring YOU!

______________________

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

Think you know what sepsis is? If you handle medical malpractice cases, you should. It’s a systemic infection that can be deadly if not treated properly.

Why would I create a video that asked that particular question? Simple.

There are potential clients who have been diagnosed with sepsis and may not have been treated appropriately. Sepsis may be a complication from a failure to diagnose a perforated bowel during surgery.

Has this helped me? Yes.

Just today I received another call from a woman whose mother was diagnosed with septic shock and died shortly after. This woman was doing a Google search to learn what septic shock was. This is what she said to me:

“I did a search about sepsis, and you came up on top of hundreds of other lawyers.”

“Did you see my video that talks about sepsis?”

“Yes I did. That’s why I decided to call you.”

What’s the point? You need to create a video that answers your viewers unasked question. How do you know what they need to know? Simple. The next time a potential client comes in your door, write down every single question they ask you. Then do it again for the next 10 people who come into your office. Those are the frequently asked questions that will form the basis for your series of videos that you will ask me to create and produce. Notice the subtle plug for my video production services here?

Remember, I do not want to see copycat videos that ask “What is Sepsis?” Rather, I want to see original, innovative content that answers viewers unasked questions.

I may even have a contest to see who can create the most original and novel video by an attorney.

Thanks for taking the time to read my blog! Now, pick up the phone to call me and lets get started with creating your video series starring YOU!

______________________

Gerry is a New York medical malpractice and personal injury trial lawyer in practice for over 21 years. He has produced and created over 200 educational and informative videos to help consumers understand how lawsuits work in the State of New York. If you want to see how Gerry has used video to promote his own practice click here.

Gerry created the Lawyers’ Video Studio to help lawyers get onto video. To get started with creating video to market your legal services, Gerry offers a simple and cost-effective turn-key video creation system where he does everything for you except appear on camera, click here to learn more.

You can reach Gerry personally at 516-487-8207 or by e-mail at Gerry@lawyersvideostudio.com. He welcomes your call.

I saw a great marketing tool today in action while on vacation in Florida.

My six-year-old son jumped into the pool and a moment later, came up for air excitedly telling me that “Daddy, there’s a scuba diver in the pool!” He eagerly went into the deep end and watched the scuba diver in 11 feet of water. A few minutes later of treading water, my son popped his head up above water and exlaimed “Dad, the diver is playing with me!”

A few minutes later the scuba diver came over to the shallow end of the pool, and asked my son if he wanted to see something cool. Of course, you know the answer. What did he show him? Out of all the scuba gear he had by the side of the pool, he reached in and pulled out a pair of swim fins- just the right size for my son. The smile on my son’s face was a mile wide. Then he reached into another bag of goodies and pulled out a face mask. You could see my son waiting with anticipation while the diver put a kid-sized mask over his head and adjust it properly. After he got used to the face mask, my son asked where the oxygen tank was and if he could use it.

When the scuba guy pulled out the air regulator which was attached to his oxygen tank, you could see the excitement in my son’s face and body language. He listened carefully as the diver explained how to put it into his mouth and breathe normally. After 30 seconds with the air regulator in his mouth, and his head above water, without being told to go under water, my son jumped the gun and began following the scuba diver’s feet. It was fascinating to watch.

I didn’t realize what was going on from a marketing standpoint until about 15 minutes later, when the scuba guy told me about how he’ll be here all week giving scuba lessons each morning. When I returned to the pool a few hours later, the scuba guy was still in the pool giving demonstrations to eager young kids. Once they were hooked, the scuba diver knew that the happy parents would eagerly fork over money for scuba lessons for the entire week. He knew it so well that he told me that each of these kids would be talking about scuba diving for the entire week. He wasn’t wrong.

My son hasn’t stopped talking about his exciting morning in the pool. (Luckily for me, he’s a little too young for lessons, but the scuba guy happily told my son that he’d work with him each morning and let him scuba dive with him).

This scuba diver knew that by giving away his services for free for a few hours in the pool today, he would be guaranteed to get paid for his scuba lessons for an entire week- all without any advertising at all. What an amazing concept.

As an attorney, you might want to consider this approach if you offer clients services for a fixed cost, like a simple will. How could you do it? Offer a simple will for free, and then explain why they’ll need a trust and an estate plan that you can charge for. Give it away for free, and your clients will eagerly pay you for your other services.

I saw a great marketing tool today in action while on vacation in Florida.

My six-year-old son jumped into the pool and a moment later, came up for air excitedly telling me that “Daddy, there’s a scuba diver in the pool!” He eagerly went into the deep end and watched the scuba diver in 11 feet of water. A few minutes later of treading water, my son popped his head up above water and exlaimed “Dad, the diver is playing with me!”

A few minutes later the scuba diver came over to the shallow end of the pool, and asked my son if he wanted to see something cool. Of course, you know the answer. What did he show him? Out of all the scuba gear he had by the side of the pool, he reached in and pulled out a pair of swim fins- just the right size for my son. The smile on my son’s face was a mile wide. Then he reached into another bag of goodies and pulled out a face mask. You could see my son waiting with anticipation while the diver put a kid-sized mask over his head and adjust it properly. After he got used to the face mask, my son asked where the oxygen tank was and if he could use it.

When the scuba guy pulled out the air regulator which was attached to his oxygen tank, you could see the excitement in my son’s face and body language. He listened carefully as the diver explained how to put it into his mouth and breathe normally. After 30 seconds with the air regulator in his mouth, and his head above water, without being told to go under water, my son jumped the gun and began following the scuba diver’s feet. It was fascinating to watch.

I didn’t realize what was going on from a marketing standpoint until about 15 minutes later, when the scuba guy told me about how he’ll be here all week giving scuba lessons each morning. When I returned to the pool a few hours later, the scuba guy was still in the pool giving demonstrations to eager young kids. Once they were hooked, the scuba diver knew that the happy parents would eagerly fork over money for scuba lessons for the entire week. He knew it so well that he told me that each of these kids would be talking about scuba diving for the entire week. He wasn’t wrong.

My son hasn’t stopped talking about his exciting morning in the pool. (Luckily for me, he’s a little too young for lessons, but the scuba guy happily told my son that he’d work with him each morning and let him scuba dive with him).

This scuba diver knew that by giving away his services for free for a few hours in the pool today, he would be guaranteed to get paid for his scuba lessons for an entire week- all without any advertising at all. What an amazing concept.

As an attorney, you might want to consider this approach if you offer clients services for a fixed cost, like a simple will. How could you do it? Offer a simple will for free, and then explain why they’ll need a trust and an estate plan that you can charge for. Give it away for free, and your clients will eagerly pay you for your other services.

YOULAW: SHOW AND TELL IN THE COURTROOM
By Gerry Oginski

Watch the Video

TechnoScore: 1.0
1 = Lowest Possible Score; 5 = Highest Possible Score

Think you know your way around a courtroom? Jeff Roberts of the Roberts Law Firm will personally show you in his video, Jeff Roberts — Skilled Trial Attorney in Newport Beach, CA.

You may recognize the judge’s chair, the witness chair, and the jury box. It’s almost as if a viewer has never watched any TV … in their life. Seriously. I hope Roberts is not really like this in front of a jury.

Here’s my question: If a potential client is looking for a trial attorney online, is a tour in and around the courtroom going to convince them to pick up the phone and call you? Don’t you think the viewer expects that you know where everyone is positioned in the courtroom?

To read the rest of my review, go to Technolawyer Blog. It’s a great read!

ANOTHER TECHNOLAWYER REVIEW BY GERRY OGINSKI
_________________

YOULAW: LAW OFFICES OF FERN TREVINO, TIPS FOR ILLINOIS EMPLOYEES WHO ARE ABOUT TO BE / WERE FIRED
By Gerry Oginski

Watch the Video

TechnoScore: 4.5
1 = Lowest Possible Score; 5 = Highest Possible Score

This is an all-around excellent video from the Law Offices of Fern Trevino. Informative. Helpful. Educational. Precise. And did I say educational?

Fern Trevino knocks it out of the ballpark with this video discussing what you should and should not do if you think you might be fired. The graphics that are interspersed in the video are well done and pose questions that Trevino answers. Her general advice is confidence-inspiring. I did, however, deduct half a point for reasons discussed below.

To see the full review, go to the article at Technolawyer Blog, http://blog.technolawyer.com/youlaw/index.html

TECHNOLAWYER REVIEW BY GERRY OGINSKI

YouLaw: The Dolan Law Firm, Motorcycle Accident Attorneys in San Francisco, California
By Gerry Oginski | Thursday, September 25, 2008

Watch the Video

TechnoScore: 4.0
1 = Lowest Possible Score; 5 = Highest Possible Score
The Opening Reversal Gets This Video Off to a Good Start

This video by The Dolan Law Firm immediately commands your attention because the client makes no bones that she does not like lawyers. This unexpected statement makes for an unusually refreshing client testimonial. Her attitude changes once she starts describing how Chris Dolan, her San Francisco-based accident lawyer, was able to help her in a car v. motorcycle case. She looks at the camera straight-on, and even goes so far to say that she never imagined that she would ever become friends with a lawyer.

So far so good. As a potential client searching for an attorney online, I would then expect to see her attorney on camera, either in a split screen or immediately following her comments to discuss the challenges and outcome of her case. Such an appearances would bolster his credibility.

But Chris Dolan does not appear in the video — a head scratcher.

In that same department, why does a law firm that spends so much time and effort to produce a quality testimonial allow the videographer to advertise itself extensively before the video starts and after the video finishes? Giving free advertising to the videographer distracts the viewer from your message. Tell the videographer to take a hike. If the videographer offers you a discount, list its Web address in the sidebar text, not in the video.

To read the rest of my review, click on the title of this post. Enjoy those videos!

TECHNOLAWYER VIDEO REVIEW BY GERRY OGINSKI

YouLaw: Greenberg & Rudman, Glendale Car Accident Lawyer & Motorcycle Injury Attorney
By Gerry Oginski | Friday, September 26, 2008

Watch the Video

TechnoScore: 0
1 = Lowest Possible Score; 5 = Highest Possible Score
The Worst Law Firm Video Ever? Maybe.

You should watch this video by Greenberg & Rudman to see exactly what you should not do as an attorney trying to market yourself using online video. This “video” consists of nothing more than a photo of an advertisement for the firm.

The three photos in the ad show damaged and destroyed cars, which as a potential client looking for an attorney online, would not give me a warm and fuzzy feeling.

There is no voice, no people. Nothing. In my book, this “video” gets a big fat zero. I cannot imagine any potential client choosing to call this law firm based on this “video.”

To read my full review, click on the title for the link to Technolawyer Blog. Enjoy those videos!

TECHNOLAWYER VIDEO REVIEW BY GERRY OGINSKI

YouLaw: The Law Office of Jeffrey D. Rowe, Fresno Drunk Driving Attorney
By Gerry Oginski | Tuesday, September 30, 2008

TechnoScore: 1.0
1 = Lowest Possible Score; 5 = Highest Possible Score
If you want a laugh and nostalgic memories of watching Batman and Robin when you were in grade school, then give this video by The Law Office of Jeffrey D. Rowe a brief, very brief, moment of your time.

The video consists of a series of photo slides that are supposed to persuade you to call the firm if you are arrested for DUI in Fresno. The “video” starts off with music that sounds like it was a spoof for a lawyer commercial. Goofy. In my mind I’m thinking “Pow,” “Kablam!” “Boom,” and “I can’t believe this is a lawyer video.”

Twenty seconds into the picture montage, there’s a picture of someone jumping in the air, with the sub-heading “For the best outcome.” While the picture is shown, you’ve got this Batman theme music running the length of this “video.” Even more ridiculous is that the video length is 55 seconds, but at 28 seconds, the montage ends and you are left with a still screen saying “Call Us NOW!” for the next 27 seconds. Bizarre.

There is no reason for anyone to “Call Us NOW” based on this photo montage. The attorney fails to give the viewer any information that explains why he should be called instead of the many other DUI lawyers in Fresno.

What was he thinking? Maybe the sales pitch was so good it was given as a freebie. Skip the freebie and create a video that will actually persuade a potential client to call you.

To read the full review, click on the link in the title. Enjoy those videos!