I Can’t Stand When an Attorney Asks for Views, Likes & Shares on His Legal Marketing Videos

Oh yes. There are attorneys and some video companies who go online to their Facebook groups to ask for views, likes and shares.

They see this as a popularity content.

They feel that’s the only way their videos will gain traction.

They hope that by getting strangers, who are NOT their ideal clients to view, like and share their video, they will game the search engines into believing that their legal marketing video is somehow relevant and important.

I personally think it’s pathetic when an attorney literally begs people to watch his video.

“Please Mr., please…I need you watch my video. Please watch it till the end. Then, please, please, please click the like button. Then please share it with your (fake) friends…”

I mean, come on.

  • When you post a video, you want YOUR IDEAL CLIENTS to watch it. 
  • When you post a video, you want YOUR IDEAL CLIENTS to truly want the information you provide.
  • When you post a video, you want YOUR IDEAL CLIENTS to then take action and respond to your call to action.

People in your Facebook group don’t give a damn about your legal services.

People in your Facebook group don’t care about what business you’re in.

People in your Facebook group don’t have any intention of calling you to ask for your legal advice.

Lawyers who rely on this method of ‘getting the word out’ about their legal marketing videos miss one very important point.

Even if you get these people to watch, like and share your videos, there’s no engagement. There is nobody asking questions or leaving real comments.

You might have artificially inflated your view count, but that does little for attracting your ideal client to watch your video and call you.

Yes, I know the argument that attorneys raise…

If we have more likes, views and shares, YouTube will post our videos higher in the search engine when someone searches for this information.

There’s a flaw with this logic.

The flaw is that it’s not completely true.

The reason is that YouTube and Google use more than views, likes and shares in their algorithm to determine whether your video should be ranked high or not.

The primary factor right now is watch time. That’s the length of time a video is watched.

Lawyers who use video to market their law firms should be applying best practices to organically rank their videos.

No gaming the system. No asking people for fake views, likes and shares.

Instead, do what YouTube actually tells you works and don’t let anyone tell you it’s okay to game the system.

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We needed the assistance of someone who knew what they were doing. We can spend probably 10 times the amount of time today, creating 2 videos – let alone 50. So, I think when it boils down to it having someone like yourself who knows what they’re doing, has a system in place, and can really kind of work with you to get the videos flowing, get the content going – I think it’s definitely the way to go. I think you’d spend just too much time – too much energy – in trying to do it yourself.

Michael McGlinn
McGlinn & McGlinn, Attorneys at Law