McGlinn & McGlinn, Attorneys at Law
They see this as a popularity content.
They feel that’s the only way their videos will gain traction.
They hope that by getting strangers, who are NOT their ideal clients to view, like and share their video, they will game the search engines into believing that their legal marketing video is somehow relevant and important.
“Please Mr., please…I need you watch my video. Please watch it till the end. Then, please, please, please click the like button. Then please share it with your (fake) friends…”
I mean, come on.
People in your Facebook group don’t give a damn about your legal services.
People in your Facebook group don’t care about what business you’re in.
People in your Facebook group don’t have any intention of calling you to ask for your legal advice.
Even if you get these people to watch, like and share your videos, there’s no engagement. There is nobody asking questions or leaving real comments.
You might have artificially inflated your view count, but that does little for attracting your ideal client to watch your video and call you.
Yes, I know the argument that attorneys raise…
If we have more likes, views and shares, YouTube will post our videos higher in the search engine when someone searches for this information.
The flaw is that it’s not completely true.
The reason is that YouTube and Google use more than views, likes and shares in their algorithm to determine whether your video should be ranked high or not.
The primary factor right now is watch time. That’s the length of time a video is watched.
No gaming the system. No asking people for fake views, likes and shares.
Instead, do what YouTube actually tells you works and don’t let anyone tell you it’s okay to game the system.