I Can’t Stand When an Attorney Asks for Views, Likes & Shares on His Legal Marketing Videos

Oh yes. There are attorneys and some video companies who go online to their Facebook groups to ask for views, likes and shares.

They see this as a popularity content.

They feel that’s the only way their videos will gain traction.

They hope that by getting strangers, who are NOT their ideal clients to view, like and share their video, they will game the search engines into believing that their legal marketing video is somehow relevant and important.

I personally think it’s pathetic when an attorney literally begs people to watch his video.

“Please Mr., please…I need you watch my video. Please watch it till the end. Then, please, please, please click the like button. Then please share it with your (fake) friends…”

I mean, come on.

  • When you post a video, you want YOUR IDEAL CLIENTS to watch it. 
  • When you post a video, you want YOUR IDEAL CLIENTS to truly want the information you provide.
  • When you post a video, you want YOUR IDEAL CLIENTS to then take action and respond to your call to action.

People in your Facebook group don’t give a damn about your legal services.

People in your Facebook group don’t care about what business you’re in.

People in your Facebook group don’t have any intention of calling you to ask for your legal advice.

Lawyers who rely on this method of ‘getting the word out’ about their legal marketing videos miss one very important point.

Even if you get these people to watch, like and share your videos, there’s no engagement. There is nobody asking questions or leaving real comments.

You might have artificially inflated your view count, but that does little for attracting your ideal client to watch your video and call you.

Yes, I know the argument that attorneys raise…

If we have more likes, views and shares, YouTube will post our videos higher in the search engine when someone searches for this information.

There’s a flaw with this logic.

The flaw is that it’s not completely true.

The reason is that YouTube and Google use more than views, likes and shares in their algorithm to determine whether your video should be ranked high or not.

The primary factor right now is watch time. That’s the length of time a video is watched.

Lawyers who use video to market their law firms should be applying best practices to organically rank their videos.

No gaming the system. No asking people for fake views, likes and shares.

Instead, do what YouTube actually tells you works and don’t let anyone tell you it’s okay to game the system.

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Gerry, I've read your book and watched at least 100 of your videos, and follow your blog, so "I feel like I know you already!".

I wanted to introduce myself, I work for an attorney, David Aylor, in the Charleston, SC area. I do all his in house marketing, and most recently have focused on video marketing, using your approach.

We started exploring the strategy last July, started filming by September, and published the first video to YouTube Nov. 1. I am now publishing 2 videos per week and the response had been great.

I want to share with you how we have be utilizing the material on Facebook, to build a community of "friends" of the law firm. These are previous clients, referral sources, friends of the staff, other attorneys, new media (radio, TV, and print) as well as other prominent folks in the community.

I really was against the idea of Facebook marketing at first (because I think there's alot of hacks and snake oil salesmen in the "social media/SEO marketing" world). But I was very wrong, the content we are creating is being liked, shared, and commented on, and Facebook's strong community platform (and it's EdgeRank algorithm) is giving us a great way to keep our "inner circle" close to the office, and relevant in the minds of them and their friends.

This was the first video we posted to Facebook-
"Can My Facebook Profile Be Used As Evidence In Court?"
95 likes, 25 comments, 27 shares

The local NBC anchor actually saw it in his Facebook feed from a friend sharing it, and interviewed David Aylor for a 6 o'clock news story on Social Media and Privacy in the legal system. (you can see here if you'd like http://bit.ly/VyALj4)

I would love to show you more about how I'm strategizing these videos for YouTube use as well as Facebook now. I think there are definitely some areas of practice and law firms that it wouldn't work for, but I'm sure there are a bunch that would benefit from it.

Thanks for all you do, and I hope I get the pleasure of meeting you soon!

David Haskins