Can You Handle Criticism?

If you can’t handle criticism, don’t create video. It’s that simple.

Here’s what I mean. When your competitors view your videos, you’ll get some feedback. Some will be kind. Some will be less than kind. Some will joke about it. Others will ignore it. Some may openly criticize what you have created.

That’s good. In fact, it’s really good.

As Dan Kennedy says, if nobody is criticizing you, then you’re doing something wrong.

The way Dan explains it is that by doing something your competitors have not done, you are upsetting the balance of what is typically done. People are off balance. They see you are out of their comfort zone. They don’t understand what you’re doing and why.

Some are jealous. Some are curious. Some are frightened and scared.

Every once in a while I will get an email from someone claiming I have no right to educate my consumers. Sometimes the email comes from a doctor who has watched MANY of my videos. Other times, an injured victim just lashes out at the legal system in general.

Interestingly, I have not had a colleague or competitor openly criticize my videos, at least not to my face. I have had some people offer constructive criticism to make my videos better.

The first time that happened, I almost resented it. I thought that my videos were just fine the way they were. Then I realized that I still had much to learn. Once I recognized that I didn’t know all that there was to know, I became much more open-minded and receptive to people who voluntarily offered me advice.

In fact, instead of being resentful, I actually appreciated their attempts to make my presentations even better than they were.

The bottom line is that if you can’t handle criticism, don’t put your content online. On the other hand, when you realize how the criticism can help you and make you creatively better, you will understand how powerful those observations can be.

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2 Responses to Can You Handle Criticism?

  • Carborundum says:

    Videos that deal with court cases involve adversaries and naturally spark argument. At least they should excite interest! Sharp comments are better than none.

    Other subjects may wear viewer attention quickly. People who don’t care for the subject will doze. Half of those who understand the subject may quibble over your treatment or technique. Another 49% will be begnign and perhaps go so far as to offer what they intend as a polite question: “Hey. Great music you dubbed there. I heard that group before. Real nice musicians. I just closed my eyes and enjoyed.”

    Then there’s that last 1%: Mom. “Sonny, so what about the video. I always loved ya. Well, it’s over. Now can we watch a real movie? Goody gracious, my favorite program is about to start. Let me warm up some coffee. After this nap, I need a few cups.”

  • Very interesting interpretation. You raise some good points that are helpful to understand who watches and why. Understanding viewer attention is very important. Thanks for your reply.

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Gerry Oginski is the master of online video. If you have not seen his videos, you should. He’s done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to ‘know’ him before they even pick up the phone. His use of video on his website and his video blog is amazing.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA