Beem Patent Law Firm
If you can’t handle criticism, don’t create video. It’s that simple.
Here’s what I mean. When your competitors view your videos, you’ll get some feedback. Some will be kind. Some will be less than kind. Some will joke about it. Others will ignore it. Some may openly criticize what you have created.
That’s good. In fact, it’s really good.
As Dan Kennedy says, if nobody is criticizing you, then you’re doing something wrong.
The way Dan explains it is that by doing something your competitors have not done, you are upsetting the balance of what is typically done. People are off balance. They see you are out of their comfort zone. They don’t understand what you’re doing and why.
Some are jealous. Some are curious. Some are frightened and scared.
Every once in a while I will get an email from someone claiming I have no right to educate my consumers. Sometimes the email comes from a doctor who has watched MANY of my videos. Other times, an injured victim just lashes out at the legal system in general.
Interestingly, I have not had a colleague or competitor openly criticize my videos, at least not to my face. I have had some people offer constructive criticism to make my videos better.
The first time that happened, I almost resented it. I thought that my videos were just fine the way they were. Then I realized that I still had much to learn. Once I recognized that I didn’t know all that there was to know, I became much more open-minded and receptive to people who voluntarily offered me advice.
In fact, instead of being resentful, I actually appreciated their attempts to make my presentations even better than they were.
The bottom line is that if you can’t handle criticism, don’t put your content online. On the other hand, when you realize how the criticism can help you and make you creatively better, you will understand how powerful those observations can be.