Can You Deliver Your Video Message Without Practicing?

Carnegie Hall

“How do you get to Carnegie hall?” the young music student asked the policeman for directions. “Practice, young man. Practice,” the man responded.

Nobody is born being good at anything. You’ve got to practice. Great trial lawyers are not born; they practice. Anything you do well is because you’ve done it hundreds and thousands of times. The same goes for creating great video.

Lawyers think that they can simply stand in front of a camera and deliver their message without any flubs. (Trial lawyers especially.) They’re wrong. Becoming really good takes lots and lots of practice. Ask someone who gives a flawless speech how many times they practiced. Ask a successful trial lawyer how many times they practiced their summation. Ask Steve Jobs, CEO of Apple, how long it takes him to get his presentations just right.

You want to create amazing video. You want your viewer to see you’re a verbal genius and able to deliver perfect messages every time. Ok, but to get to that point, you’ve got to practice repeatedly, over and over.

Want to know why I created an entire series of blooper videos? Because I screwed up my lines many, many times. Even now, with hundreds and hundreds of videos I’ve created, I still mess up, and that’s Ok. The key is to constantly practice not just in your mind, but out loud. In front of a mirror. In front of your kids. Before your video shoot, make sure you’ve practiced each video topic at least five to ten times. Then when you hear me yell “Action,” you’ll deliver your content with smooth precision, confident in your abilities because you practiced.

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I decided to create a whole video library to help educate consumers in my market about auto accidents and other injury claims, and also to help supplement other advertising. I chose not to do this on my own because I do not have the time to sit down and put all this together and figure it all out. And I wanted sort of a turnkey solution. I definitely recommend Gerry. I mean, you know, I think it’s a great program and I have been here all day and I’ve shot, I don’t know, 40, 50 videos. And so it’s hard to get that accomplished especially for what you’re getting. You know, you have to go to a studio somewhere, it’s on site. And I would definitely – the ease of this – I would definitely recommend it to any colleague or friend.

Charles Pitman
Charles Pitman Injury Lawyers, LLC