Can You Deliver Your Video Message Without Practicing?

Carnegie Hall

“How do you get to Carnegie hall?” the young music student asked the policeman for directions. “Practice, young man. Practice,” the man responded.

Nobody is born being good at anything. You’ve got to practice. Great trial lawyers are not born; they practice. Anything you do well is because you’ve done it hundreds and thousands of times. The same goes for creating great video.

Lawyers think that they can simply stand in front of a camera and deliver their message without any flubs. (Trial lawyers especially.) They’re wrong. Becoming really good takes lots and lots of practice. Ask someone who gives a flawless speech how many times they practiced. Ask a successful trial lawyer how many times they practiced their summation. Ask Steve Jobs, CEO of Apple, how long it takes him to get his presentations just right.

You want to create amazing video. You want your viewer to see you’re a verbal genius and able to deliver perfect messages every time. Ok, but to get to that point, you’ve got to practice repeatedly, over and over.

Want to know why I created an entire series of blooper videos? Because I screwed up my lines many, many times. Even now, with hundreds and hundreds of videos I’ve created, I still mess up, and that’s Ok. The key is to constantly practice not just in your mind, but out loud. In front of a mirror. In front of your kids. Before your video shoot, make sure you’ve practiced each video topic at least five to ten times. Then when you hear me yell “Action,” you’ll deliver your content with smooth precision, confident in your abilities because you practiced.

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What I appreciate about what Gerry does is that he doesn’t waste a whole lot of my time. He gets right to it and helps me focus on improving the video and focusing on delivering the message quickly and effectively. I really appreciate that. You need a coach. Somebody that can independently objectively look at what you’re doing and give you advice to make sure you do it right.

Eric Engel
Engel Law Group, P. S.