Biggest Reason You Need Spotlight Annotations on Your YouTube Videos

At the end of every YouTube video, you are presented with a 12 video grid of related videos. The idea behind this is to offer the viewer multiple options to watch similarly related videos. Naturally, you can always click away to similar videos that appear on the right-hand side of the YouTube video page. That is always an option.

However, for a viewer who has stuck around and watched your entire video and is interested in learning more, YouTube presents 12 other, related videos in an attempt to get you to watch one of those as well.

Gerry Oginski's New York Medical Malpractice YouTube Channel Statistics

The statistics you see here in this photograph taken only days ago, reveal an incredibly startling statistic for my own YouTube Channel. This is highly instructive and you should pay close attention. The majority of people who are coming to watch my videos are coming from related YouTube videos. That piece of information is vital to understand how people find my content.

So what does this have to do with spotlight annotations? The answer is, everything.

What if you could create a video that preempts a viewer from ever getting to the 12 video related grid? What if you could create a way that asks viewers if they want to watch more videos of you rather than leaving it up to YouTube to decide what they believe is related video?

The reality is that YouTube will only put up a few truly related videos. Many times the other videos in the 12 panel grid have nothing to do with the type of content you talk about. That means that you are losing an opportunity to keep your viewer interested in your content.

By creating Spotlight annotations you now present your viewer with options to continue to watch your YouTube videos that they can click on while watching your existing video before they are ever presented with the 12 panel related video grid.

WATCH THE VIDEO BELOW

You have to watch my video below to see exactly what I mean. Make sure you watch it till the end, otherwise you won’t understand what I’m talking about. Then make sure to continue reading below.

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Why do I share this information with you?

Because one of the brand-new features we have created in the Lawyer’s Video Studio for you takes advantage of this great technology.

We’ve now created a great and easy solution for lawyers who have already created their own videos by creating supplemental blog posts, interactive transcripts and spotlight annotations to maximize your exposure and increase your chances that your viewers will find, see and want your video content.

Want to learn more about it? Send an email to: Kathleen@lawyersvideostudio.com and put in the subject line:

Spotlight annotations-I’d like more info.

 

 

 

 

 

 

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Testimonials

Gerry Oginski is the master of online video. If you have not seen his videos, you should. He’s done more videos than any lawyer out there. The big edge that Gerry has over his competition is that his videos allow consumers to get to ‘know’ him before they even pick up the phone. His use of video on his website and his video blog is amazing.

Ben Glass
Founder of Great Legal Marketing and a practicing personal injury trial attorney in Fairfax, VA