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I was asked this question recently by an attorney who was considering hiring me to create his video. He lived in a large college town and was considering hiring some college students who were learning about video and TV production. He asked a good question: “Can’t I just go to these people and have them shoot my video?”
The answer is…
“What kind of wacko takes 938 pictures on vacation?”
That’s exactly what my brother asked me when I returned from vacation from the Caribbean after having just purchased the Canon T2i camera with an 18-55mm lens and a 55mm-250mm zoom lens. I was super excited when my camera was delivered the day before we were leaving. I had just sold my previous Sony Cyber Shot DSC F828 camera and had bought the Canon dSLR primarily to shoot video. I am a medical malpractice and personal injury trial lawyer in New York and have created a business where I help lawyers produce educational video to market themselves online.
In this video I give my final “State of Affairs” commentary about online attorney video marketing from 2009.
Watch the video to learn more.
Most attorneys only want to practice law. For them, marketing is nothing more than an annoyance they have to deal with in order to get more clients so they can do what they enjoy, which is practicing law. Those lawyers are the ideal clients who come to me and say “I want you to create the video for me. I want it all done for me. I don’t want to know about video editing, or compression, or how to color correct, or set my white balance. I just want to show up and start talking, and then you send me an email link where my video is so I can watch the final product.”
Did you know that traditional lawyer advertising has “sucked?” It’s true. Lawyers made a terrible name for themselves when they’d advertise. Why? Because lawyers failed to educate their potential clients. In this 3rd video I give a “State of Affairs” commentary about online attorney video marketing from 2009.
Watch the video to learn more.
It wasn’t that long ago that I considered myself a trial attorney focused solely on handling my client’s cases.
As I learned how important it was to get new business, there was always the requisite get-to-know other lawyer meetings in order to expand my referral base. I also tried all the traditional forms of advertising including Yellow Pages, TV commercials, display ads, classified ads, 1-800 number campaigns, free recorded messages and on and on.
“What did you say?”
“You sound like you’re in a tunnel.”
“You sound like you’re in the toilet.”
“You sound tinny.”
“Your audio seems like it was made with a child’s toy microphone.”
In the second part of this series, I discuss my thoughts about the State of Affairs of attorney marketing online. It’s a worthwhile quick video that helps you understand how significant creating video is to market your law practice.
In this video I give a “State of Affairs” commentary about online attorney marketing from 2009. In the next series of Fireside chats you’ll see more commentary about how attorneys need to engage their viewers more and leave behind the old ways of ‘marketing’ themselves with traditional forms of advertising.
“We are huge fans of Gerry Oginski at VideoBlogMarketing.com and here are the top three reasons why:
3. Gerry’s professional and natural presence on video – Gerry is real and you can feel his pure enthusiasm,
2. Gerry is coaching attorney’s to move into this decade! No offense attorneys, but sometimes you are a bit behind the times when it comes to your Internet presence – listen to Gerry, he knows what’s up.
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